Tittot Brand Guidelines
The cast crystal of liuli.
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Two constants: a jade-and-amber palette and a refined serif register. Abstract homage — not a Tittot piece, motif or wordmark.
The cast crystal of liuli
Tittot casts collectible crystal art in the ancient lost-wax pâte-de-verre “liuli” technique.
Tittot is a lesson in a cast technique as the identity. A Taiwanese glass-art house, it casts collectible crystal sculpture using the ancient Chinese lost-wax, pâte-de-verre “liuli” method — a long, multi-stage handcraft of moulds, kiln-fusing and slow cooling — in richly coloured, culturally-themed pieces, signed and numbered. Crystal, made cast.
Its identity is the cast crystal of liuli. Tittot’s cast, jewel-like crystal works are the work it is known for. A technique, made a house. A revival of an ancient craft.
(Honest notes, so the story stays precise. Tittot was founded in 1994 in the Taipei area by the artist Heinrich Wang; importantly, Wang left the company in 2010, and it now operates as a company — it listed on Taiwan’s market in 2003 — so we describe it as founder-established rather than founder-led today. On making: it is a Taiwanese house, but it runs production in both Taiwan and a plant in Shanghai, so we say “Taiwan-founded, made in Taiwan and Shanghai,” not simply “made in Taiwan.” A crucial method point: its glass is kiln-cast by the lost-wax technique, not blown. On heritage: liuli (pâte-de-verre) casting is an ancient Chinese technique, revived and refined here rather than invented or owned, and its Chinese cultural motifs are shared heritage we describe but never reproduce. It is a separate company from Liuli Gongfang, which Wang co-founded before leaving to start Tittot. Its works and marks are its IP, and there is no official brand hex — these tones are an unofficial interpretation. This is design commentary and does not promote any product.)
Colour
Tittot lives in a jade-and-amber palette. Click a swatch to copy the hex.
Tittot’s identity is rich, cultural and jewel-like — a jade, an ink, an amber, a bronze, and an ivory. The palette leans jade and amber: the register of cast, coloured crystal and Chinese cultural warmth. It signals heritage and craft over minimalism. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.
The lesson is a jade-and-amber palette signals a cast-crystal identity. Tittot’s world is a rich, cultural, jewel-like object. For designers, it is a reminder that a deep, warm palette — jade, amber, bronze — can carry a brand built on cast, coloured crystal. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: build on a technique; honour the heritage; keep colour rich; and treat any single hex as unofficial.
Typography
The register is a refined serif — cultural, elegant, considered.
Tittot’s identity carries a cultural, elegant, considered spirit — a collectible object, not a plain one. A refined serif captures the mood: graceful, warm and heritage-minded, the register of cast, culturally-themed crystal. Set in a jade-and-amber palette, the refined serif feels cultural and elegant — exactly the personality Tittot carries. It is considered rather than loud, mirroring a signed, cast-crystal work. (Tittot’s real works, its motifs and marks are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a refined-serif spirit,” shown here in a stand-in. The type behaves like the brand: cultural, elegant and considered.
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A refined-serif spirit — cultural and elegant. (Specimen set in Cormorant Garamond, a refined-serif STAND-IN; NOT the Tittot wordmark or any cast design.)
A cast technique as identity
Tittot stands for the cast crystal of liuli.
Tittot is a lesson in making a cast technique the identity. A jade-and-amber palette, a refined serif and cast, culturally-themed crystal make the lost-wax liuli method the whole brand — rich, cultural and jewel-like. The technique is the differentiator. The differentiator is a revived ancient craft made repeatable — pâte-de-verre casting refined into a signature, collectible practice, distinct from blown glass.
Put to work, the identity is a technique as design. A house building in this spirit would revive and master a real craft and build a coherent cultural language around it, so the customer buys into heritage and technique rather than a trend. The lesson Tittot teaches is that a genuine technique plus a cultural language can build a house: the casting gives it a signature, and the heritage gives it depth — as long as the craft is credited, not claimed. The technique is the personality, and the heritage is the proof.
For designers and brand-builders, Tittot offers a clear takeaway: revive a technique and credit its heritage. The lessons: master a real method; honour the tradition; keep colour rich; and be honest about the story. It is also a reminder to stay accurate: Tittot is a Taiwan-founded glass-art house (1994, by Heinrich Wang, who left in 2010) that now operates as a company with production in Taiwan and Shanghai, casting liuli crystal by an ancient Chinese technique it revives rather than owns — a separate company from Liuli Gongfang — with the palette here an unofficial interpretation. Tittot made the cast crystal of liuli the brand — proof that a technique can be the difference.
Explore & save
Keep Tittot’s identity on hand — save it to a board in the Made Good inspiration library.
Tittot identity set
Pin the jade-and-amber palette and the refined-serif register to your own board.



