Trilobe Brand Guidelines
Time without hands.
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Two constants: an aventurine-blue-and-taupe palette and an avant-garde sans register. Abstract homage — not the Trilobe watches.
Telling time without hands
Trilobe reads the time from three rotating rings.
Trilobe is a lesson in reinventing the interface. Founded in 2018 in Paris by Gautier Massonneau (with movement work in the Swiss Val-de-Travers), it is an independent, very design-forward French house.
Its defining concept is telling time without hands. Three concentric, eccentric rotating rings — the “X-Centric” system — turn counter-clockwise, and hours, minutes and seconds are each read against a fixed marker at 12 o’clock. The core collection, Nuit Fantastique (after a Stefan Zweig story), wears guilloché dials (Clous de Paris, Grain d’Orge). And the identity maps onto the name: the logo is a trefoil — a three-lobed “trilobe” — standing for the three pillars of timekeeping.
(Honest notes: the concept is no hands — three rotating rings read at 12. The confirmed collections are Nuit Fantastique, Une Folle Journée and Trente-Deux — there is no “Réversion” collection, so we don’t use that name. Design is by Gautier Massonneau (no external studio), and there’s no official brand hex, so these tones are an unofficial interpretation.)
Colour
Trilobe lives in an aventurine-blue-and-taupe palette. Click a swatch to copy the hex.
Trilobe’s identity is avant-garde, refined and Parisian — an ink, an aventurine blue, a brume grey, a warm taupe, and a chalk. The palette pairs a deep aventurine blue with a warm taupe — the register of a guilloché, no-hands watch. It signals invention and refinement rather than tradition. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.
The lesson is a deep aventurine blue with warm taupe signals refined invention. Trilobe’s world is a dial with no hands. For designers, it is a reminder that a deep, refined palette suits a radical concept — grounding the invention in elegance. The takeaways: pair a bold idea (no hands) with a refined palette; use real dial craft (guilloché); encode the name in the logo (the trilobe); and treat any single hex as unofficial.
Typography
The register is an avant-garde sans — inventive, refined, Parisian.
Trilobe’s identity carries an inventive, refined, Parisian spirit — three rotating rings and a trefoil mark. An avant-garde sans captures the mood: it is distinctive and modern, the register of French design invention. Set in an aventurine-blue-and-taupe palette, the avant-garde sans feels inventive and refined — exactly the personality Trilobe carries. It is Parisian rather than conventional, mirroring a hand-less display. (Trilobe’s real watches and trefoil mark are works we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “an avant-garde sans spirit,” shown here in a stand-in. The type behaves like the brand: inventive, refined and Parisian.
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An avant-garde sans spirit — inventive and refined. (Specimen set in Unbounded, an avant-garde sans STAND-IN; NOT the Trilobe watches.)
Invention as identity
Trilobe stands for reading time a new way.
Trilobe is a lesson in making invention the identity. An aventurine-blue-and-taupe palette, an avant-garde sans and a hand-less display make reinvention the whole brand — inventive, refined, Parisian. The invention is the differentiator. The differentiator is a no-hands, rotating-ring identity.
For designers and brand-builders, Trilobe offers a clear takeaway: reinvent the interface, then ground it in craft. The lessons: rethink the basic (no hands, rotating rings); keep the dial beautiful (guilloché); encode the name in the mark (the trilobe/three lobes); and stay refined so the radical reads as elegant. It is also a reminder to stay accurate: the collections are Nuit Fantastique/Une Folle Journée/Trente-Deux (no “Réversion”), and the palette here is an unofficial interpretation. Trilobe made invention the brand — proof that a new interface can be the difference.
Explore & save
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Trilobe identity set
Pin the aventurine-blue-and-taupe palette and the avant-garde-sans register to your own board.



