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Trilobe Brand Guidelines: Telling Time Without Hands

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Brand Guidelines · Field Guide

Trilobe Brand Guidelines

Time without hands.

FIG 1.0 — NO HANDS (HOMAGE)

FIG 1.1 — AVANT-GARDE SANS
Aa

Two constants: an aventurine-blue-and-taupe palette and an avant-garde sans register. Abstract homage — not the Trilobe watches.

Palette
Aventurine & taupe
Founded
2018France
Where
Paris
Concept
No hands
01

Telling time without hands

Trilobe reads the time from three rotating rings.

Trilobe is a lesson in reinventing the interface. Founded in 2018 in Paris by Gautier Massonneau (with movement work in the Swiss Val-de-Travers), it is an independent, very design-forward French house.

Its defining concept is telling time without hands. Three concentric, eccentric rotating rings — the “X-Centric” system — turn counter-clockwise, and hours, minutes and seconds are each read against a fixed marker at 12 o’clock. The core collection, Nuit Fantastique (after a Stefan Zweig story), wears guilloché dials (Clous de Paris, Grain d’Orge). And the identity maps onto the name: the logo is a trefoil — a three-lobed “trilobe” — standing for the three pillars of timekeeping.

(Honest notes: the concept is no hands — three rotating rings read at 12. The confirmed collections are Nuit Fantastique, Une Folle Journée and Trente-Deux — there is no “Réversion” collection, so we don’t use that name. Design is by Gautier Massonneau (no external studio), and there’s no official brand hex, so these tones are an unofficial interpretation.)

02

Colour

Trilobe lives in an aventurine-blue-and-taupe palette. Click a swatch to copy the hex.

Trilobe’s identity is avant-garde, refined and Parisian — an ink, an aventurine blue, a brume grey, a warm taupe, and a chalk. The palette pairs a deep aventurine blue with a warm taupe — the register of a guilloché, no-hands watch. It signals invention and refinement rather than tradition. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.

The lesson is a deep aventurine blue with warm taupe signals refined invention. Trilobe’s world is a dial with no hands. For designers, it is a reminder that a deep, refined palette suits a radical concept — grounding the invention in elegance. The takeaways: pair a bold idea (no hands) with a refined palette; use real dial craft (guilloché); encode the name in the logo (the trilobe); and treat any single hex as unofficial.

Copy
Aventurine Blue
#2E3A6A
Copy
Ink
#16151A
Copy
Brume Grey
#6A6862
Copy
Warm Taupe
#9A8A72
Copy
Chalk
#EEECE6
03

Typography

The register is an avant-garde sans — inventive, refined, Parisian.

Trilobe’s identity carries an inventive, refined, Parisian spirit — three rotating rings and a trefoil mark. An avant-garde sans captures the mood: it is distinctive and modern, the register of French design invention. Set in an aventurine-blue-and-taupe palette, the avant-garde sans feels inventive and refined — exactly the personality Trilobe carries. It is Parisian rather than conventional, mirroring a hand-less display. (Trilobe’s real watches and trefoil mark are works we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “an avant-garde sans spirit,” shown here in a stand-in. The type behaves like the brand: inventive, refined and Parisian.

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An avant-garde sans spirit — inventive and refined. (Specimen set in Unbounded, an avant-garde sans STAND-IN; NOT the Trilobe watches.)

Avant-garde sans · the registerAventurine & taupe · the paletteNo hands · the concept

04

Invention as identity

Trilobe stands for reading time a new way.

Trilobe is a lesson in making invention the identity. An aventurine-blue-and-taupe palette, an avant-garde sans and a hand-less display make reinvention the whole brand — inventive, refined, Parisian. The invention is the differentiator. The differentiator is a no-hands, rotating-ring identity.

For designers and brand-builders, Trilobe offers a clear takeaway: reinvent the interface, then ground it in craft. The lessons: rethink the basic (no hands, rotating rings); keep the dial beautiful (guilloché); encode the name in the mark (the trilobe/three lobes); and stay refined so the radical reads as elegant. It is also a reminder to stay accurate: the collections are Nuit Fantastique/Une Folle Journée/Trente-Deux (no “Réversion”), and the palette here is an unofficial interpretation. Trilobe made invention the brand — proof that a new interface can be the difference.

05

Explore & save

Keep Trilobe’s identity on hand — save it to a board in the Made Good inspiration library.

Trilobe identity set

Pin the aventurine-blue-and-taupe palette and the avant-garde-sans register to your own board.

Core Palette
Homage
Aa
Avant-garde sans
The register
Warm Taupe
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about Trilobe’s visual identity as design commentary; it is not affiliated with, or endorsed by, Trilobe, and it does not promote consumption. The Trilobe name, watches and trefoil mark are trademarks/works of their owner — the graphics here are original abstract homages (colour discs and swatches); no watch is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported from public sources (trilobe.com, Worldtempus, Watchonista, Monochrome): Trilobe is an independent, design-forward French watch house founded in 2018 in Paris by Gautier Massonneau (with movement work in the Swiss Val-de-Travers). Its defining concept is telling time without hands: three concentric eccentric rotating rings (the “X-Centric” system) turn counter-clockwise, and hours, minutes and seconds are each read against a fixed marker at 12 o’clock; the core collection Nuit Fantastique (after a Stefan Zweig story) wears guilloché dials, and the logo is a trefoil (a three-lobed “trilobe”) for the three pillars of timekeeping. Honest notes: the concept is no hands (three rotating rings read at 12); the confirmed collections are Nuit Fantastique, Une Folle Journée and Trente-Deux (there is no “Réversion” collection); design is by Gautier Massonneau (no external studio); and no official brand hex is published, so the tones here are an unofficial interpretation.