Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
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Miro Brand Guidelines: The Yellow, the M & Joan Miró
Brand Guidelines · Field Guide Miro Brand Guidelines A single joyful yellow, used sparingly — the collaborative canvas named after a painter.…
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Asana Brand Guidelines: The Three Dots, Coral & the Logo
Brand Guidelines · Field Guide Asana Brand Guidelines Three coral dots in a huddle — a logo about the thing the software…
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Grammarly Brand Guidelines: The Green, the G & the Logo
Brand Guidelines · Field Guide Grammarly Brand Guidelines One green underline taught the world to trust an algorithm with its words —…
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Cloudflare Brand Guidelines: The Orange Cloud, Colours & Type
Brand Guidelines · Field Guide Cloudflare Brand Guidelines An orange cloud in a sea of blue — the mark of a company…
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Vercel Brand Guidelines: Black, White & the Geist Typeface
Brand Guidelines · Field Guide Vercel Brand Guidelines A monochrome system for the frontend cloud — pure black, pure white, a single…
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MGM Brand Guidelines: Leo the Lion
Brand Guidelines · Field Guide MGM Brand Guidelines A roaring lion in a ring of film, and a Latin motto meaning ‘art…
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IMAX Brand Guidelines: Image Maximum
Brand Guidelines · Field Guide IMAX Brand Guidelines Two words — Image Maximum — and a promise of the biggest, most immersive…
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Dolby Brand Guidelines: The Double-D
Brand Guidelines · Field Guide Dolby Brand Guidelines Two mirrored D’s that mean one thing: whatever you’re about to hear is going…
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Atari Brand Guidelines: The Fuji
Brand Guidelines · Field Guide Atari Brand Guidelines Everyone calls it ‘Mount Fuji’ — but the designer meant a game of Pong.…
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SEGA Brand Guidelines: Service Games
Brand Guidelines · Field Guide SEGA Brand Guidelines A blue wordmark whose name is hiding two words — and a hedgehog who…
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DC Comics Brand Guidelines: Detective Comics Comics
Brand Guidelines · Field Guide DC Comics Brand Guidelines The name literally means ‘Detective Comics Comics’ — and the logo has been…
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Marvel Brand Guidelines: The Red Box
Brand Guidelines · Field Guide Marvel Brand Guidelines White letters in a red box — the simplest possible frame for the biggest…