Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
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Shokz Brand Guidelines: Bone Conduction, Open-Ear Sound & the AfterShokz Rebrand
Brand Guidelines · Field Guide Shokz Brand Guidelines Open-ear headphones that leave your ears free — bone conduction for runners, in a…
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Toshiba Brand Guidelines: NAND Flash, the First Laptop & the Red Wordmark
Brand Guidelines · Field Guide Toshiba Brand Guidelines It invented the flash memory in your phone — a 150-year lineage, a red…
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Sphero Brand Guidelines: The Robotic Ball, BB-8 & the Pivot to Education
Brand Guidelines · Field Guide Sphero Brand Guidelines A robotic ball that became BB-8 — then pivoted to teaching kids to code,…
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Keychron Brand Guidelines: Mechanical Keyboards for the Mainstream & the Mac
Brand Guidelines · Field Guide Keychron Brand Guidelines Mechanical keyboards for everyone — wireless, Mac-friendly, and dressed in retro grey-and-orange keycaps. Made…
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Hasselblad Brand Guidelines: Medium-Format Legend, the Moon Camera & Swedish Craft
Brand Guidelines · Field Guide Hasselblad Brand Guidelines The camera that went to the Moon — Swedish medium-format craftsmanship, minimal and premium.…
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Wacom Brand Guidelines: The Battery-Free Pen, the Cintiq & the Artist’s Standard
Brand Guidelines · Field Guide Wacom Brand Guidelines The pen that needs no battery — the standard every digital artist knows, in…
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Acer Brand Guidelines: From ‘Multitech’, the Smiling Curve & the Green Wordmark
Brand Guidelines · Field Guide Acer Brand Guidelines A Latin name for ‘sharp’, a famous value-chain theory, and a lime-green wordmark on…
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Skullcandy Brand Guidelines: The Ski-Lift Origin, the Skull Logo & Action-Sports Sound
Brand Guidelines · Field Guide Skullcandy Brand Guidelines Headphones born on a ski lift — a skull logo, action-sports roots, and bold,…
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Eight Sleep Brand Guidelines: The Pod, ‘Sleep Fitness’ & the Dark Premium Look
Brand Guidelines · Field Guide Eight Sleep Brand Guidelines The Whoop of the bed — a Pod that heats and cools each…
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DeWalt Brand Guidelines: The Radial Arm Saw, the 1992 Revival & Yellow-and-Black
Brand Guidelines · Field Guide DeWalt Brand Guidelines The safety-yellow-and-black that rules the job site — a 1924 saw maker, revived as…
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Arduino Brand Guidelines: Open-Source Boards, the Teal PCB & the Maker Movement
Brand Guidelines · Field Guide Arduino Brand Guidelines An open-source board in signature teal — the tool that put electronics in everyone’s…
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Sharp Brand Guidelines: Named for a Pencil, the LCD Pioneer & the Red Wordmark
Brand Guidelines · Field Guide Sharp Brand Guidelines Named after a mechanical pencil, built on the LCD — a century of Japanese…