Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
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Instagram Brand Guidelines: The Gradient, Logo & Font
Brand Guidelines · Field Guide Instagram Brand Guidelines A sunset in a square — the 2016 rebrand that distilled a photo app…
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Shopify Brand Guidelines: Green, the Bag & Polaris
Brand Guidelines · Field Guide Shopify Brand Guidelines A shopping bag that’s secretly an “S,” two greens with two jobs, and a…
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Reddit Brand Guidelines: Orangered, Snoo & Reddit Sans
Brand Guidelines · Field Guide Reddit Brand Guidelines A colour so specific it named a notification, an alien everyone knows, and a…
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NYC Subway Brand Guidelines: Vignelli & Helvetica
Brand Guidelines · Field Guide NYC Subway Brand Guidelines White on black, five colours in circles, and one 1970 manual that taught…
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Twitch Brand Guidelines: Twitch Purple, the Glitch & Font
Brand Guidelines · Field Guide Twitch Brand Guidelines A purple so distinctive it basically owns live-streaming — and a speech bubble made…
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Mastercard Brand Guidelines: The Circles, Colours & Type
Brand Guidelines · Field Guide Mastercard Brand Guidelines Two circles so familiar the company deleted its own name — and trusted the…
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Figma Brand Guidelines: The Five Colours, Logo & Font
Brand Guidelines · Field Guide Figma Brand Guidelines Five colours, five shapes, one browser-native design tool — a mark that’s a little…
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McDonald’s Brand Guidelines: The Arches, Colours & Type
Brand Guidelines · Field Guide McDonald’s Brand Guidelines The most recognised logo on earth started life as a building — two golden…
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Uber Brand Guidelines: Black, White & Uber Move
Brand Guidelines · Field Guide Uber Brand Guidelines Black, white, and one blue — the identity a restless company finally arrived at…
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Amazon Brand Guidelines: The Smile, Colours & Ember
Brand Guidelines · Field Guide Amazon Brand Guidelines One orange, one dark ink, and a smile hiding a promise: everything, from a…
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Discord Brand Guidelines: Blurple, Colours & Font
Brand Guidelines · Field Guide Discord Brand Guidelines A blue-purple with its own nickname, a friendly mascot, and a custom font built…
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Starbucks Brand Guidelines: The Siren, Green & Type
Brand Guidelines · Field Guide Starbucks Brand Guidelines A forest green, a mythical siren, and a logo so famous the company dropped…