Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
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Burger King Brand Guidelines: The 2021 Retro Rebrand
Brand Guidelines · Field Guide Burger King Brand Guidelines The 2021 rebrand that went backwards to move forwards — ditching gloss and…
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The Guardian Brand Guidelines: Egyptian Type & the Pillars
Brand Guidelines · Field Guide The Guardian Brand Guidelines A two-century-old liberal newspaper, a home-grown Egyptian typeface, and a palette organised into…
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Firefox Brand Guidelines: The Flame, Zilla Slab & moz://a
Brand Guidelines · Field Guide Firefox Brand Guidelines A warm gradient, an open-source slab serif, and a fox that quietly stopped being…
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National Geographic Brand Guidelines: The Yellow Frame
Brand Guidelines · Field Guide National Geographic Brand Guidelines A yellow rectangle that started life as a decorative magazine border — and…
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London Underground Brand Guidelines: Johnston & Beck
Brand Guidelines · Field Guide London Underground Brand Guidelines A 1916 typeface, a bar-and-circle, and a map that lied about geography to…
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Wikipedia Brand Guidelines: The Puzzle Globe & Type
Brand Guidelines · Field Guide Wikipedia Brand Guidelines A globe that will never be finished, an open typeface, and a brand that…
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![LinkedIn Brand Guidelines: LinkedIn Blue & the [in]](https://madegooddesigns.com/wp-content/uploads/2026/08/linkedin-brand-guidelines-cover.png)
LinkedIn Brand Guidelines: LinkedIn Blue & the [in]
Brand Guidelines · Field Guide LinkedIn Brand Guidelines A single trustworthy blue, two letters in a box, and an identity engineered to…
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Pinterest Brand Guidelines: The Red, the Pin & Logo
Brand Guidelines · Field Guide Pinterest Brand Guidelines A single red, a logo shaped like a pushpin, and a brand designed to…
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Duolingo Brand Guidelines: Feather Green, Duo & Type
Brand Guidelines · Field Guide Duolingo Brand Guidelines A screaming green, a very persistent owl, and a lesson in how a mascot…
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BBC Brand Guidelines: The Three Boxes, Reith & GEL
Brand Guidelines · Field Guide BBC Brand Guidelines Three white boxes, black and white, and a bespoke typeface — the calm, authoritative…
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NHS Brand Guidelines: The Blue Lozenge & Frutiger
Brand Guidelines · Field Guide NHS Brand Guidelines One blue, one shape, and a rulebook so strict the logo is protected by…
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Dropbox Brand Guidelines: Blue, the Box & Type
Brand Guidelines · Field Guide Dropbox Brand Guidelines A bold blue, an open box, and the 2017 rebrand that turned a file-storage…