Technology & Electronics

Brand Guidelines · Field Guide Instagram Brand Guidelines A sunset in a square — the 2016 rebrand that distilled a photo app…

Brand Guidelines · Field Guide Shopify Brand Guidelines A shopping bag that’s secretly an “S,” two greens with two jobs, and a…

Brand Guidelines · Field Guide Reddit Brand Guidelines A colour so specific it named a notification, an alien everyone knows, and a…

Brand Guidelines · Field Guide Twitch Brand Guidelines A purple so distinctive it basically owns live-streaming — and a speech bubble made…

Brand Guidelines · Field Guide Figma Brand Guidelines Five colours, five shapes, one browser-native design tool — a mark that’s a little…

Brand Guidelines · Field Guide Amazon Brand Guidelines One orange, one dark ink, and a smile hiding a promise: everything, from a…

Brand Guidelines · Field Guide Discord Brand Guidelines A blue-purple with its own nickname, a friendly mascot, and a custom font built…

Brand Guidelines · Field Guide Stripe Brand Guidelines A blue-purple you’ll recognise anywhere, and a gradient so influential it became the default…

Brand Guidelines · Field Guide Slack Brand Guidelines A rich aubergine, four bright accents, and the rebrand that tamed one of tech’s…

Brand Guidelines · Field Guide Airbnb Brand Guidelines A coral named after a street, a symbol anyone can draw, and a typeface…

Brand Guidelines · Field Guide Google Brand Guidelines Four primary colours, a geometry of near-perfect circles, and the courage to restart from…

Brand Guidelines · Field Guide Mailchimp Brand Guidelines A screaming yellow, a 1920s typeface, and a winking chimp — proof that “friendly”…