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Raise3D Brand Guidelines: The China-Founded Professional

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Brand Guidelines · Field Guide

Raise3D Brand Guidelines

The China-founded professional.

FIG 1.0 — MATERIAL DISCS (ABSTRACT HOMAGE)

FIG 1.1 — PROFESSIONAL SERIF
Aa

Two constants: a professional-teal palette and a professional-serif register. Abstract homage — not a Raise3D product or mark; no printer, gantry or logo is reproduced.

Made in
ChinaSuzhou
Since
2015
Owned
PrivateVC
Focus
Professional FFF
01

The China-founded professional

Raise3D is the China-founded professional-FFF maker (Suzhou, with offices abroad) that competes in the UltiMaker-class tier.

Raise3D brings the round its professional-FFF node — a maker aimed above the hobby desk, at engineering, prototyping and light manufacturing. It was founded in 2015, and it makes and sells professional filament printers. Its answer to a round about who owns 3D printing and where it is made needs one correction stated up front: it is China-founded, made in Suzhou, with offices abroad, not a US company.

Its identity is the China-founded professional. The professional FFF focus, the workflow software and the internationalized-but-China-centered structure are the story here. A maker, professional. The China-founded professional.

(Honest notes, so the origin, the ownership and the structure are framed accurately, because the nationality is easy to get wrong. Raise3D sells the printers as its heroes — the enclosed dual-extruder Pro3 flagship, the desktop IDEX E2 and carbon-fiber E2CF, and the large-format RMF500, alongside newer resin, laser-sintering and metal systems and the ideaMaker slicer — and we report its language as the brand’s own. On founding: the company dates itself to 2015, with earlier software roots around 2012, and its founder is Edward Feng, a name we use rather than any misremembered alternative, noting the chief-executive title has shifted over the years so we call him founder. On ownership: it is private and venture-backed, with a Series C round in 2022. On the structure, the point that matters: Raise3D is China-founded, with its production in Suzhou and research in Shanghai, and it runs a US office in Irvine and a European office in Rotterdam, so it is internationalized but China-centered, not a US company and not a true dual headquarters. On positioning: professional and prosumer FFF in the UltiMaker class. On where it is made: China, in Suzhou. Its designs, the Raise3D name and the Pro3 and ideaMaker names are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation.)

02

Colour

Raise3D lives in a professional teal. Click a swatch to copy the hex.

Raise3D’s identity is professional, reliable and workflow-led — a professional teal, an ink, a pale aqua, a deep teal, and a paper. The palette leans professional teal and pale aqua: a calm, capable register that nods to engineering and reliable production rather than a loud logo colour. It signals the China-founded professional — capable, reliable and workflow-led. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.

The lesson is a professional teal signals a professional, reliable identity. Raise3D’s world is an engineering office running a print farm on its own software. For designers, it is a reminder that a calm professional teal and a soft pale aqua can carry a hardware brand — a capable tone held as colour, not a product shot. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: correct the nationality to China-founded with offices abroad; date it to 2015; use “Edward Feng” and call him founder; anchor on the Pro3 and ideaMaker; and place manufacturing in Suzhou.

Copy
Professional teal
#1F6E74
Copy
Ink
#041E20
Copy
Pale aqua
#A4D6D8
Copy
Deep teal
#0E4044
Copy
Paper
#DEF0F0
03

Typography

The register is a professional serif — capable, reliable, workflow-led.

Raise3D’s identity carries a capable, reliable, workflow-led spirit — a professional tool maker, not a hobby brand. A professional serif captures the mood: refined, considered and confident, the register of printers built for real production. Set in a professional-teal palette, the professional serif feels capable and reliable — exactly the personality Raise3D carries. It behaves like a made, engineered thing rather than a loud logo, mirroring a gantry grid and a layer-line stria. (Raise3D’s real printers and the names are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a professional-serif brand,” shown here in a stand-in. The type behaves like the brand: capable, reliable and workflow-led.

Aa

A professional-serif brand — capable and reliable. (Specimen set in Fraunces, a professional-serif STAND-IN; NOT the Raise3D logo or any product.)

Professional serif · the registerProfessional teal and pale aqua · the paletteA China-founded professional maker since 2015 (Suzhou; offices Irvine + Rotterdam); the Pro3 and ideaMaker · the signature

04

The 3D printer

Raise3D stands for the China-founded professional.

Raise3D brings the round its professional-FFF node. A professional-teal palette, a professional serif and a 2015 founding make one thing — the China-founded professional — the whole identity: professional, reliable and workflow-led. The professional FFF focus is the pitch, and the workflow software is the proof. The point is a China-founded maker aimed at real production, in a round about who owns 3D printing and where it is made.

Put to work, the identity is the brand told straight, the nationality corrected and the founder named accurately. A maker in this spirit would correct the nationality to China-founded with offices abroad, date it to 2015, and use Edward Feng as founder. A reader in this spirit would keep the facts right: Raise3D sells the Pro3, E2 and RMF500 as its heroes; it was founded in 2015 with earlier software roots; it is China-founded, made in Suzhou, with offices in Irvine and Rotterdam; it is private and venture-backed; and it competes in the professional UltiMaker class. Raise3D sits second in the round, after FlashForge. The honest editorial moves are to correct the nationality, to date it to 2015, to name Edward Feng as founder, to anchor on the Pro3 and ideaMaker, and to place manufacturing in Suzhou.

For designers and brand-builders, Raise3D continues the 3D printer: compete on professional reliability — and describe an internationalized structure honestly. The lessons: aim above the hobby market at real production; back hardware with workflow software; describe a China-founded, internationally-officed company accurately rather than calling it a US or dual-HQ firm; name a founder correctly and note title changes; and never reproduce a logo. It is also a reminder to stay precise: Raise3D is the China-founded professional-FFF maker (Suzhou, with offices abroad) that competes in the UltiMaker-class tier — with the palette here an unofficial interpretation. The hook is that quiet internationalization: Raise3D reads, from its Irvine and Rotterdam offices and English-first branding, like a Western professional brand, but its founders, research and factories are Chinese, in Shanghai and Suzhou — a China-founded company presenting a global professional face, not the US firm the offices imply. Read that way, Raise3D is less a Western brand than an internationalized Chinese one: capable, reliable, workflow-led. The lesson for a brand is that professional focus and honest structure reinforce each other, and correcting the nationality keeps the story earned. Raise3D made the-China-founded-professional the identity — proof that professional focus carries a round.

05

Explore & save

Keep Raise3D’s identity on hand — save it to a board in the Made Good inspiration library.

Raise3D identity set

Pin the professional-teal palette and the professional-serif register to your own board.

Core Palette
Homage
Aa
Professional serif
The register
Professional serif
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about Raise3D’s visual identity as design commentary; it is not affiliated with, or endorsed by, Raise3D. The Raise3D name and its designs are IP of their owners — the graphics here are original abstract homages (colour discs and gantry-grid / layer-line texture swatches); no printer, gantry or logo is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported: Raise3D was founded in 2015 (with earlier ~2012 software/slicer roots), founder Edward Feng; it is private and venture-backed (Series C, ~US$15.8M, 2022); its heroes are the professional FFF Pro3 series, the desktop IDEX E2/E2CF (carbon-fiber-capable) and the large-format RMF500, plus newer resin (DF2), SLS (RMS220) and metal (Forge1) systems and the ideaMaker slicer; it competes in the professional/prosumer (UltiMaker-class) tier; it is made in China (Suzhou), with R&D in Shanghai/Wuhan. Honest notes: ⚠⚠ it is China-founded (Shanghai/Suzhou) with a US office in Irvine, California and a European office in Rotterdam — an internationalized structure, NOT a US company and NOT a true “dual-HQ”; ⚠ the founder is “Edward Feng” (“Ruijia Feng” is unverified and dropped); the CEO title has fluctuated (Diogo Quental in 2018; Feng again since), so he is described as founder; “Raise3D” is a coined/suggestive compound mark. No official brand hex is used, so the tones here are an unofficial interpretation.