SleepMe Brand Guidelines
The water-cooled bed.
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Two constants: a chill-cyan palette and a chill-sans register. Abstract homage — not a SleepMe or Chilipad product or mark; no pad, dock or logo is reproduced.
The water-cooled bed
SleepMe is the water-based bed-temperature pioneer behind the Chilipad, now operated by Sleep Solutions Inc. after a 2023 transition.
SleepMe follows Bryte as the round’s temperature node — the American brand that pioneered cooling and heating the bed with circulating water rather than air or fans, best known for the Chilipad, and now running under a new operating company after a corporate transition. Its answer to a round about who owns the machinery of sleep and where it is made is a tangled one, told carefully: a pioneering product, a string of name changes, and a change of operator.
Its identity is the water-cooled bed. The water-based temperature control, the Chilipad flagship and the entity transition are the story here. Cool water through the mattress. The water-cooled bed.
(Honest notes, so the names and the transition are kept straight and nothing is over-asserted. SleepMe sells bed-temperature control as its heroes — a “Dock” control unit that pumps temperature-controlled water through a thin bed pad to actively cool or heat the sleep surface across a wide range, with the current flagship the Chilipad, launched in 2026 with no subscription and dual-zone options, alongside an entry Cube; we report its language as the brand’s own. On the names, since they confuse: the business began as Chili Technology, was renamed Kryo, then Sleepme; “ChiliSleep” was the consumer umbrella and “ChiliPad” the flagship, while the OOLER line is now discontinued — all of it consolidated back into “Chilipad by Sleepme.” On the transition, precisely and carefully: the original Sleepme Inc. ceased operations in May 2023, and its assets were acquired by a new company, Sleep Solutions Inc., on 17 July 2023, which now operates the products; we found no bankruptcy filing, so we say only that the predecessor ceased operations and its assets were acquired, and we do not assert a bankruptcy. On origin: the company is based in Mooresville, North Carolina, founded by Tara and Todd Youngblood. On ownership: the current owner of Sleep Solutions Inc. is not disclosed, so we name none. On where it is made: manufacturing is undisclosed, with only a company claim that the Chilipad’s core electronics are assembled in the United States, which we attribute. Its designs and the SleepMe and Chilipad names are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation.)
Colour
SleepMe lives in a chill cyan. Click a swatch to copy the hex.
SleepMe’s identity is cooling, pioneering and rebuilt — a chill cyan, an ink, a pale cyan, a deep cyan, and a paper. The palette leans chill cyan and pale cyan: a cool, technical register that nods to circulating water and a lower body temperature rather than a loud logo colour. It signals the water-cooled bed — cooling, pioneering and rebuilt. The honest caveat: with no official brand hex, these values are a cool, unofficial interpretation, not first-party colours.
The lesson is a cool cyan signals a cooling, technical identity. SleepMe’s world is the bed you can chill with water. For designers, it is a reminder that a cool cyan and a soft pale can carry a technical, functional brand — a fresh tone held as an accent, not a product shot. Because a mid hue can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: credit SleepMe for water-based temperature control; keep the Chili-to-Kryo-to-Sleepme names straight; state the 2023 ceased-operations and asset acquisition without asserting a bankruptcy; leave the current owner undisclosed; and attribute the “assembled in USA” electronics claim.
Typography
The register is a chill sans — cooling, pioneering, rebuilt.
SleepMe’s identity carries a cooling, pioneering, rebuilt spirit — a category pioneer that has been through a corporate transition, not an untested newcomer. A chill sans captures the mood: clean, precise and functional, the register of a temperature instrument. Set in a chill-cyan palette, the chill sans feels cooling and technical — exactly the personality SleepMe carries. It behaves like a made, functional thing rather than a loud logo, mirroring a temperature-gradient and a rest-band. (SleepMe’s real products and the Chilipad name are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a chill-sans brand,” shown here in a stand-in. The type behaves like the brand: cooling, pioneering and rebuilt.
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A chill-sans brand — cooling and technical. (Specimen set in Space Grotesk, a chill-sans STAND-IN; NOT the SleepMe or Chilipad logo or products.)
The sleep node
SleepMe stands for the water-cooled bed.
SleepMe sits third in the round as its temperature node. A chill-cyan palette, a chill sans and a category-pioneer history make one thing — the water-cooled bed — the whole identity: cooling, pioneering and rebuilt. The water-based control is the pitch, the Chilipad is the flagship, and the entity transition is the turn. The point is the pioneer of cooling the bed with water, in a round about who owns the machinery of sleep and where it is made.
Put to work, the identity is the brand told straight, the names kept clear and the transition stated without over-asserting. A brand in this spirit would credit the water-based approach, keep the name history straight, state the 2023 ceased-operations and asset acquisition without asserting a bankruptcy, leave the current owner undisclosed, and attribute the electronics claim. A reader in this spirit would keep the facts right: SleepMe sells a water-circulating Dock and bed pad as its heroes, with the Chilipad the current flagship and OOLER discontinued; the business went from Chili Technology to Kryo to Sleepme, with ChiliSleep and ChiliPad as its brand names, now consolidated into Chilipad by Sleepme; the original Sleepme Inc. ceased operations in May 2023 and its assets were acquired by Sleep Solutions Inc. on 17 July 2023, with no bankruptcy documented; it is based in Mooresville, North Carolina, founded by Tara and Todd Youngblood; the current owner is undisclosed; and manufacturing is undisclosed, with only an “assembled in USA” electronics claim to attribute. SleepMe sits after Bryte and before Hatch. The honest editorial moves are to credit the pioneering approach, to keep the names straight, to state the transition without over-asserting, and to leave the making undisclosed.
For designers and brand-builders, SleepMe carries the sleep node: keep a tangle of names straight — and state a transition without over-asserting it. The lessons: a pioneer can own an approach, here cooling the bed with circulating water; a confusing history of names, Chili to Kryo to Sleepme, with ChiliSleep and ChiliPad, is untangled rather than glossed; a corporate transition is stated as what is documented — a predecessor ceasing operations and its assets being acquired — without asserting a bankruptcy that is not on record; an undisclosed current owner is left unnamed; and a manufacturing claim is attributed, not adopted. It is also a reminder to stay precise: SleepMe is the water-based bed-temperature pioneer behind the Chilipad, now run by Sleep Solutions Inc. — with the palette here an unofficial interpretation. The hook is that persistence: the brand that made cooling the bed with water a category kept the idea alive through a change of name and a change of operator, and folded its tangle of labels back into the one it started with, Chilipad. Read that way, SleepMe is less a single product than the water-cooled bed: cooling, pioneering, rebuilt. The lesson for a brand is that keeping the names straight and stating the transition precisely reinforce each other, and refusing to over-assert a bankruptcy keeps the story earned. SleepMe made the-water-cooled-bed the identity — proof that a carefully told transition can anchor a node.
Explore & save
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SleepMe identity set
Pin the chill-cyan palette and the chill-sans register to your own board.



