Superior Glove Brand Guidelines
The Canadian safety glove.
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Two constants: a steel-blue palette and a safety-sans register. Abstract homage — not a Superior glove, logo or yarn diagram.
The Canadian safety glovemaker
Superior Glove is the Canadian safety-glove maker in Acton, Ontario since 1910, a Geng-family firm that makes a Made-in-Canada range at home while running its own factory in Honduras.
Superior Glove is a lesson in how an honest split can be an identity. From Acton, Ontario, Superior has made work gloves since 1910, and today engineers high-performance safety gloves — cut-resistant, heat-resistant, coated — for industry. Its answer to how a glove becomes a name is engineering and candour: build the protective glove workers actually want to wear, and be open about where each range is made. A Canadian safety glove, made partly at home.
Its identity is the Canadian safety glovemaker. Superior’s engineered cut-resistant gloves, and its “Proudly Canadian Since 1910” heritage, are the work it is known for. A glove, for protection. A family firm honest about its geography.
(Honest notes, so the story stays precise, with a correction. Superior Glove began in 1910 as the Acton Glove Company, in Acton, Ontario; the family behind it is the Geng family — Frank Geng acquired the business and renamed it Superior Glove Works in 1961, so the business dates to 1910 and the family stewardship to 1961. On where its gloves are made — the crux of this round — Superior is a genuine, self-disclosed hybrid: it keeps real Canadian manufacturing at Acton and a plant in Springdale, Newfoundland, and markets a distinct “Made in Canada” range of engineered gloves, while it also owns its own factory in Honduras (opened 2018). We describe it as Canadian-made for a flagged subset and Central-American-made for much of the rest, and we do not imply the whole catalogue is Canadian. Its signature is the TenActiv engineered cut-resistant yarn. Its family leadership is well reported but we attribute names rather than assert them. Its name and product marks are IP, described but never reproduced, and there is no official brand hex; these tones are an unofficial interpretation. This is design commentary and does not promote any product.)
Colour
Superior lives in a steel-blue palette. Click a swatch to copy the hex.
Superior’s identity is engineered, Canadian and protective — a steel blue, an ink, a sky, a deep blue, and a paper. The palette leans steel blue and sky: the register of a safety glove and a cut-resistant yarn. It signals protection and precision over fashion. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.
The lesson is a steel-blue palette signals an engineered, safety-glove identity. Superior’s world is an engineered, technical, Canadian object. For designers, it is a reminder that a cool steel blue and a soft sky can carry a brand built on protection — the blue of tempered steel and the neutral of a knit liner. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: engineer the protection; keep real home production; disclose the offshore plant; and treat any single hex as unofficial.
Typography
The register is a safety sans — engineered, plain, precise.
Superior’s identity carries an engineered, plain, precise spirit — a safety-glove maker, not a fashion label. A safety sans captures the mood: even, technical and modern, the register of a protective glove. Set in a steel-blue palette, the safety sans feels engineered and precise — exactly the personality Superior carries. It is a worksite tool rather than a dress piece, mirroring a cut-resistant glove. (Superior’s real logo and yarn marks are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a safety-sans spirit,” shown here in a stand-in. The type behaves like the house: engineered, plain and precise.
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A safety-sans spirit — engineered and precise. (Specimen set in Space Grotesk, a safety-sans STAND-IN; NOT the Superior logo or any product mark.)
The work glove
Superior stands for the safety glove that names its geography.
Superior Glove is a lesson in how honest geography can be an identity. A steel-blue palette, a safety sans and a cut-resistant glove make one thing — the engineered Canadian safety glove — the whole identity: engineered, Canadian and protective. The Canada-and-Honduras split is the differentiator, and the honest disclosure is the meaning. The point is a family firm that kept real Canadian production and flags it as a distinct “Made in Canada” range, while owning its offshore factory outright and saying so.
Put to work, the identity is an honest geography, told as design. A maker in this spirit would engineer real protection, keep genuine home production, and be candid about the rest — a business from 1910, a family since 1961, a Canadian range plus a Honduran plant. A brand learning from it would see that engineered safety is a durable identity — that a glove workers choose to wear has a value a commodity glove cannot claim — and that being precise, founded 1910 as the Acton Glove Company, family-run since Frank Geng in 1961, made in Canada for a flagged range and in Honduras for much of the rest, keeps the story honest. Superior is the round’s model of disclosure done well: rather than hide its offshore plant or overstate its Canadian content, it labels a specific “Made in Canada” subset and owns the Honduran factory openly, which is the most trustworthy way for a mixed-manufacture brand to carry a heritage claim. There is a useful contrast with the pure importers in this set: because Superior actually owns its factories on both sides, its “Proudly Canadian Since 1910” reads as heritage plus genuine domestic capacity, not just a badge. The lesson Superior teaches is that honest geography can hold an identity: the engineering gives it credibility, and the disclosure keeps it trustworthy. The safety glove is the personality, and the named geography is the proof.
For designers and brand-builders, Superior holds the Canada pole in this round of the work glove: engineer the protection, and name your geography. The lessons: build gloves people want to wear; keep real home production; flag the domestic range precisely; own the offshore plant openly; and never reproduce a logo or yarn diagram. It is also a reminder to stay precise: Superior Glove is the Canadian safety-glove maker in Acton, Ontario since 1910, a Geng-family firm that makes a Made-in-Canada range at home while running its own factory in Honduras — with the palette here an unofficial interpretation. Superior made honest geography the identity — proof that disclosure, done well, can be the difference.
Explore & save
Keep Superior Glove’s identity on hand — save it to a board in the Made Good inspiration library.
Superior Glove identity set
Pin the steel-blue palette and the safety-sans register to your own board.



