Shades of Burgundy: Names and Hex Codes
There are many recognized shades of burgundy, from the refined wine-red classic to deep oxbloods and purple-tinged bordeaux. Below is a practitioner reference: each shade with its name, hex code, RGB value, and a note on where it works best. Use it as a swatch library when building a palette, and pair it with our guide to color psychology when you need the symbolism behind the swatch.
A quick note on terminology, because burgundy sits in a crowded dark-red zone. Burgundy — commonly cited as #800020 — is a dark red with a cool purple undertone, named after the French wine region. It is frequently confused with maroon (warmer, browner) and wine (more muted). If you need those distinctions, see our comparisons of maroon vs burgundy and wine vs burgundy. Throughout this guide, “shades of burgundy” covers every named variation in that rich, wine-inspired dark-red family.
Each entry below gives three values so you can use it anywhere: the hex code (for CSS, HTML, and most design tools), the RGB triplet (for screen-based tools that ask for red, green, and blue channels separately), and a short note on the mood and best use of that shade. If you need CMYK or a Pantone match for print, convert from the hex value in your design software, and always proof — deep wine reds shift noticeably between screen and press.
Classic burgundies
These are the core burgundies most people picture — refined wine-reds used in luxury, fashion, and heritage branding.
| Shade name | Hex | RGB | Notes / use |
|---|---|---|---|
| Burgundy | #800020 | 128, 0, 32 | Classic wine red; sophisticated, premium. |
| Carmine Burgundy | #900020 | 144, 0, 32 | Brighter wine red; vivid, confident. |
| Rosewood Burgundy | #9B2335 | 155, 35, 53 | Warm mid burgundy; rich, classic. |
| Ruby Burgundy | #9B111E | 155, 17, 30 | Jewel-toned burgundy; luxury, vivid. |
| Brick Burgundy | #A91B0D | 169, 27, 13 | Warm red-burgundy; earthy, bold. |
| Vivid Burgundy | #7B1E3B | 123, 30, 59 | Mid wine red; refined, balanced. |
Wine-toned burgundies
The muted, true wine tones — merlot, claret, and bordeaux — that feel the most elegant and atmospheric.
| Shade name | Hex | RGB | Notes / use |
|---|---|---|---|
| Wine | #722F37 | 114, 47, 55 | Muted dark wine red; warm, vintage. |
| Merlot | #73343A | 115, 52, 58 | Soft wine burgundy; smooth, refined. |
| Claret | #7F1734 | 127, 23, 52 | Deep wine red; classic, atmospheric. |
| Bordeaux | #5C0921 | 92, 9, 33 | Dark French wine red; elegant, premium. |
| Rose Taupe Wine | #674846 | 103, 72, 70 | Muted dusty burgundy; subtle, editorial. |
| Dusty Wine | #8C4350 | 140, 67, 80 | Soft mauve-wine; romantic, muted. |
Deep and dark burgundies
Pushed toward black, these burgundies signal the deepest luxury — perfect for leather, spirits, and dramatic identities.
| Shade name | Hex | RGB | Notes / use |
|---|---|---|---|
| Oxblood | #4A0000 | 74, 0, 0 | Very deep blackened red; rich, premium. |
| Maroon | #800000 | 128, 0, 0 | Warmer brownish dark red; classic. |
| Dark Burgundy | #3C1320 | 60, 19, 32 | Near-black wine red; moody, dramatic. |
| Deep Bordeaux | #560319 | 86, 3, 25 | Dark cool burgundy; sophisticated, formal. |
| Black Cherry | #480607 | 72, 6, 7 | Very deep red-burgundy; intense, rich. |
| Rosewood | #65000B | 101, 0, 11 | Dark wine-brown; antique, refined. |
Purple-leaning burgundies
Cooler burgundies that tip toward plum and aubergine — the most regal and contemporary of the family.
| Shade name | Hex | RGB | Notes / use |
|---|---|---|---|
| Tyrian Burgundy | #5B0A2D | 91, 10, 45 | Purple-leaning deep burgundy; regal. |
| Plum Wine | #673147 | 103, 49, 71 | Muted purple-burgundy; editorial, soft. |
| Mulberry | #4E1609 | 78, 22, 9 | Deep brown-purple wine; rich, warm. |
| Sangria | #6F2232 | 111, 34, 50 | Deep red-purple wine; bold, atmospheric. |
| Aubergine Burgundy | #480935 | 72, 9, 53 | Dark plum-burgundy; regal, modern. |
| Wine Berry | #86344C | 134, 52, 76 | Pink-purple burgundy; vivid, romantic. |
What are the most popular shades of burgundy?
The most-used named burgundies in design are burgundy (#800020), wine (#722F37), merlot (#73343A), oxblood (#4A0000), and bordeaux (#5C0921). Classic burgundy dominates luxury, fashion, and editorial branding; wine and merlot bring muted elegance; oxblood and bordeaux push the deepest, most dramatic richness. Lighter wine-reds feel romantic and refined, while darker burgundies project heritage and prestige.
Burgundy’s appeal is that it reads as the most cultured member of the red family — it carries red’s warmth and confidence but trades urgency for sophistication and age. That makes it a favorite for wine and spirits, luxury fashion, leather goods, and premium hospitality, where the wine association does instant brand work. Because it sits close to both maroon and plum, burgundy also flexes from warm and traditional to cool and contemporary. Choosing a burgundy is really choosing how warm, how deep, or how purple you want that richness to lean.
Unlike maroon, burgundy is not a fixed CSS named color, which is the single most useful thing to know when specifying it. That means the “burgundy” in one brand guide may sit a shade warmer or cooler than another’s, and tools will not autocomplete it the way they do maroon or teal. The values in the tables above — burgundy at #800020, wine at #722F37, bordeaux at #5C0921 — are the widely cited references, but always pin the exact hex in your documentation. This matters doubly in fashion and packaging, where burgundy is often realized in dyed fabric, foil, or leather, and small hue shifts read as completely different colors under store lighting.
How to use shades of burgundy in design
Burgundy is a confident anchor color that signals luxury. Pair classic burgundy or deep oxblood with cream, gold, and charcoal for an instantly premium palette, or with blush pink and warm gray for a softer, modern romance. Because it is dark, burgundy works beautifully as a background with light type over it.
Practical guidance: burgundy’s near-complement is a deep forest or emerald green, which gives a rich, festive contrast — a reliable luxury and holiday pairing. For type, burgundy at #800020 or darker stays readable on light backgrounds, while wine and merlot tones add warmth to headings. To keep burgundy from feeling old-fashioned, pair it with blush, sand, and warm gray rather than only gold. Burgundy also sits beautifully against muted greens; see our reference on shades of olive, and explore its warmer sibling in shades of maroon.
Frequently Asked Questions
What is the hex code for burgundy?
Burgundy is most commonly cited as #800020, which is RGB 128, 0, 32 — a dark red with a cool purple undertone. Unlike maroon, burgundy is not a fixed CSS named color, so several close hex values are used; #800020 is the widely accepted reference.
What is the difference between burgundy and maroon?
Burgundy (#800020) is a wine-inspired dark red with a cooler, purple undertone, while maroon (#800000) is warmer and browner. Burgundy feels refined and luxurious; maroon feels collegiate and earthy. See our full maroon vs burgundy comparison for examples.
What is the difference between wine and burgundy?
Wine (#722F37) is a more muted, slightly browner and softer dark red, while burgundy (#800020) is deeper and more saturated with a cleaner purple undertone. Wine reads as understated and vintage; burgundy reads as bold and luxurious. See our wine vs burgundy comparison.
Which shade of burgundy is best for a brand?
For luxury and heritage, classic burgundy (#800020) or bordeaux (#5C0921) convey instant sophistication. For a softer, contemporary feel, wine (#722F37) or merlot (#73343A) work well. Choose by how deep and dramatic versus how warm and approachable you want the identity to feel.
What colors go well with burgundy?
Burgundy pairs beautifully with cream, gold, and charcoal for luxury, and with forest green or emerald — its near-complement — for a rich, festive contrast. Blush pink, sand, and warm gray modernize it, while navy creates a deep, classic combination.
