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Anderillium Brand Guidelines: The Vegan Ink Lab in Tampa

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Brand Guidelines · Field Guide

Anderillium Brand Guidelines

The vegan ink lab in Tampa.

FIG 1.0 — INK-SWAB DISCS (ABSTRACT HOMAGE)

FIG 1.1 — LAB-MADE SANS
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Two constants: a cephalopod-violet palette and a lab-made-sans register. Abstract homage — not an Anderillium product or mark; no bottle silhouette or label art is reproduced.

Makes
Fountain-pen ink
Since
2018Tampa
Made
USA (own lab)
Owned
Bert Anderson
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The vegan ink lab in Tampa

Anderillium is the independent Florida maker that hand-makes vegan fountain-pen inks in its own Tampa lab, in animal-themed series.

Anderillium brings the round its one-person lab — the independent Florida maker that hand-makes its inks in its own laboratory in the suburbs of Tampa, all vegan, in playful animal-themed series. Anderillium makes the ink itself, and its answer to a round about the small batch is the lab-made, vegan ink — hand-mixed by one maker, named for birds, cephalopods and fish. A brand, lab-made.

Its identity is the vegan ink lab in Tampa. The own-lab making, the vegan formulation and the animal-themed series are the story here. A brand, lab-made. The vegan ink lab in Tampa.

(Honest notes, so the maker stays credited, and a name-clash stays corrected. Anderillium makes fountain-pen ink as its heroes — series named Avian, Cephalopod, Ichthyoformes and Lepidopteran — and we report its performance language as the brand’s own marketing. It was founded in 2018 by Bert Anderson, and it says it hand-makes all its inks in its own laboratory in the suburbs of Tampa, Florida, with no animal products, so it is vegan. On where it is made and who owns it, the themes of this round, it is independent and US-made in its own lab. A necessary correction: it is not connected to Anderson Pens, of Wisconsin — a separate family and business — so we keep the two distinct. Its bottle, label art and series names are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation.)

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Colour

Anderillium lives in a cephalopod violet. Click a swatch to copy the hex.

Anderillium’s identity is lab-made, vegan and independent — a cephalopod violet, an ink, a pale orchid, a deep aubergine, and a paper. The palette leans cephalopod violet and pale orchid: an ink-lab register that nods to a cephalopod-ink series rather than a loud logo colour. It signals a vegan ink lab. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.

The lesson is a cephalopod violet signals a lab-made, vegan identity. Anderillium’s world is a hand-mixed bottle from one lab. For designers, it is a reminder that a cephalopod violet and a soft pale orchid can carry an ink brand — the tone of the ink lab. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: hand-make it in your own lab; keep it vegan; correct the Anderson-Pens name-clash; and treat any single hex as unofficial.

Copy
Cephalopod violet
#6A3A7E
Copy
Ink
#120A16
Copy
Pale orchid
#CFB0DA
Copy
Deep aubergine
#34203E
Copy
Paper
#EFE8F2
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Typography

The register is a lab-made sans — lab-made, plain, playful.

Anderillium’s identity carries a lab-made, plain, playful spirit — a one-person lab, not a graphics label. A lab-made sans captures the mood: clean, precise and confident, the register of a hand-mixed ink. Set in a cephalopod-violet palette, the lab-made sans feels lab-made and playful — exactly the personality Anderillium carries. It is a hand-mixed object rather than a logo, mirroring an ink swab. (Anderillium’s real inks and series names are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a lab-made-sans maker,” shown here in a stand-in. The type behaves like the brand: lab-made, plain and playful.

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A lab-made-sans maker — lab-made and vegan. (Specimen set in Space Grotesk, a lab-made-sans STAND-IN; NOT the Anderillium logo or any bottle.)

Lab-made sans · the registerCephalopod violet and pale orchid · the paletteVegan inks hand-made in an own Tampa lab since 2018 · the signature

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The small batch

Anderillium stands for the vegan ink lab in Tampa.

Anderillium brings the round its one-person lab. A cephalopod-violet palette, a lab-made sans and a 2018 founding make one thing — the vegan ink lab in Tampa — the whole identity: lab-made, vegan and independent. The own-lab making is the pitch, and the vegan formulation is the proof. The point is a hand-mixed, vegan ink from one maker, in a round about the small batch.

Put to work, the identity is the lab told straight, series and correction and all — with the ink hand-made in its own lab and the name-clash fixed. A maker in this spirit would hand-make it in its own lab, keep it vegan, and correct the Anderson-Pens name-clash. A reader in this spirit would keep the facts right: Anderillium makes fountain-pen ink as its heroes — Avian, Cephalopod, Ichthyoformes and Lepidopteran series; it was founded in 2018 by Bert Anderson, hand-making all its inks in its own laboratory in the suburbs of Tampa, Florida, vegan; it is independent and US-made; and it is not connected to Anderson Pens of Wisconsin, a separate family. Anderillium joins the round’s one-person and family makers, a clean vegan lab. The honest editorial moves are to date it to 2018, to credit Bert Anderson, to keep the making in its own lab, to note the vegan formulation, and to correct the Anderson-Pens clash.

For designers and brand-builders, Anderillium continues the small batch: hand-make it in your own lab — and correct a name-clash rather than let it ride. The lessons: let a one-person lab carry an ink brand; make it where you say; state a formulation claim like vegan plainly; correct a similar-name confusion; and never reproduce a bottle or label. It is also a reminder to stay precise: Anderillium is the independent Florida maker that hand-makes vegan fountain-pen inks in its own Tampa lab, in animal-themed series — with the palette here an unofficial interpretation. Read that way, Anderillium is less a bottle than a lab: hand-made, vegan, independent. The lesson for a brand is that own-lab making and honest correction reinforce each other, and hand-making it keeps the story earned. Anderillium made the-vegan-ink-lab-in-Tampa the identity — proof that a one-person lab can carry a round, its maker.

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Explore & save

Keep Anderillium’s identity on hand — save it to a board in the Made Good inspiration library.

Anderillium identity set

Pin the cephalopod-violet palette and the lab-made-sans register to your own board.

Core Palette
Homage
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Lab-made sans
The register
Lab-made sans
Gradient

♡ Save to a board

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Source & notes

Editorial reference. This article reports publicly documented facts about Anderillium’s visual identity as design commentary; it is not affiliated with, or endorsed by, Anderillium. The Anderillium name and its designs are IP of their owners — the graphics here are original abstract homages (colour discs and ink-swab texture swatches); no bottle silhouette or label art is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported from public record: Anderillium makes fountain-pen ink as its heroes (series named Avian, Cephalopod, Ichthyoformes and Lepidopteran); founded 2018 by Bert Anderson, hand-making all its inks in its own laboratory in the suburbs of Tampa, Florida, with no animal products (vegan). Honest notes: ⭐ it is independent and US-made in its own lab; ⚠ it is not connected to Anderson Pens of Wisconsin (a separate family and business), kept distinct here; all performance language is the brand’s own marketing. No official brand hex is used, so the tones here are an unofficial interpretation.