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Slice Brand Guidelines: The Ceramic Blade You Can Touch

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Brand Guidelines · Field Guide

Slice Brand Guidelines

The ceramic blade you can touch.

FIG 6.0 — CERAMIC-RING DISCS (ABSTRACT HOMAGE)

FIG 6.1 — CERAMIC SANS
Aa

Two constants: a Slice-teal palette and a ceramic-sans register. Abstract homage — not a Slice product or mark; no knife, blade or logo is reproduced.

Origin
USA2008
Founder
TJ Scimone
Type
Ceramic cutters
Signature
Finger-friendly
01

The ceramic blade you can touch

Slice is the American design-led maker founded in 2008 whose finger-friendly ceramic blades are engineered to cut materials while resisting cutting skin.

Slice follows X-Acto as the round’s design-safety node — the newcomer that rethought the blade itself, making it ceramic and finger-friendly. Its answer to a round about who owns and where-makes the cutter is a material and a design idea: the ceramic blade you can touch.

Its identity is the ceramic blade you can touch. The 2008 founding, the ceramic finger-friendly blade and the founder’s story are the here. The ceramic blade. The ceramic blade you can touch.

(Honest notes, so the founding, the product, the ownership, the making and a link are framed accurately, with several points hedged. Slice sells ceramic safety cutters as its heroes; we report its language as the brand’s own. On founding: Slice, Inc. is an American company, founded in 2008 by TJ Scimone, and its current site lists it as based in Florida, so we say Florida rather than assert a former Bay Area address. On the founder story, self-stated: Scimone has said the company was started partly to help fund long-term care for his autistic son, and it donates a share of profits to autism research and support. On the product, the key point: its blades are made of zirconium oxide ceramic, and it cites a patented double-grind that shortens the cutting zone so the blade resists cutting skin, which is the finger-friendly idea. On a design link, hedged: a widely repeated claim ties Slice to designer Karim Rashid, but the company only says it collaborated with renowned designers and does not name him, so we treat that link as reported. On ownership: independent and founder-led, with no investor or parent named, so we do not assert a formal structure. On the making: not stated, which we hedge. Its designs and the Slice name are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation. On a trap: this is Slice, Inc. the cutting-tool maker, not the pizza app or the fintech.)

02

Colour

Slice lives in a Slice teal. Click a swatch to copy the hex.

Slice’s identity is design-led, American and safety-minded — a Slice teal, an ink, a pale aqua, a deep teal, and a paper. The palette leans Slice teal and deep teal: a clean, modern register that stands in for a design-led safety cutter rather than a loud logo colour. It signals the ceramic blade you can touch — design-led, American and safety-minded. The honest caveat: with no official brand hex, these values are a modern, unofficial interpretation, not first-party colours. A further design lesson is that a brand can lead with a material idea, so a Slice teal can carry the finger-friendly ceramic story while the words keep the Karim Rashid link reported and the ownership honestly unasserted.

The lesson is a Slice teal signals a design-led, safety-minded identity. Slice’s world is the ceramic box cutter and the safe blade. For designers, it is a reminder that a clean teal and a pale aqua can carry a design-led, safety-minded brand — a modern tone held as an accent, not a product shot. Because a mid hue can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: date the founding to 2008 and name TJ Scimone; center the ceramic finger-friendly blade; keep Florida as the current base; and hedge the designer link and the making.

Copy
Slice teal
#1E7E8E
Copy
Ink
#04181C
Copy
Pale aqua
#A6D4DC
Copy
Deep teal
#0C3840
Copy
Paper
#DAEEF0
03

Typography

The register is a ceramic sans — design-led, American, safety-minded.

Slice’s identity carries a design-led, safety-minded spirit — a newcomer that rethought the blade. A ceramic sans captures the mood: clean, modern and practical, the register of a design-led maker. Set in a Slice-teal palette, the ceramic sans feels current and dependable — exactly the personality Slice carries. It behaves like a made, glazed thing rather than a loud logo, mirroring a ceramic-ring and a point-line. (Slice’s real products and the name are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a ceramic-sans brand,” shown here in a stand-in. The type behaves like the brand: design-led, American and safety-minded.

Aa

A ceramic-sans brand — clean and modern. (Specimen set in Outfit, a ceramic-sans STAND-IN; NOT the Slice logo or products.)

Ceramic sans · the registerSlice teal and deep teal · the paletteThe American design-led maker founded in 2008 whose finger-friendly ceramic blades are engineered to cut materials while resisting cutting skin · the signature

04

The cutter node

Slice stands for the ceramic blade you can touch.

Slice sits sixth in the round as its design-safety node. A Slice-teal palette, a ceramic sans and a 2008 founding make one thing — the ceramic blade you can touch — the whole identity: design-led, American and safety-minded. The 2008 founding is the frame, the ceramic finger-friendly blade is the substance, and the founder’s story is the human detail. The point is a newcomer that rethought the blade itself, in a round about who owns and where-makes the cutter.

Put to work, the identity is the brand told straight, the product centered and the links hedged. A brand in this spirit would date the founding to 2008 and name TJ Scimone, center the ceramic finger-friendly blade, keep Florida as the current base, and hedge the designer link and the making. A reader in this spirit would keep the facts right: Slice makes ceramic safety cutters; it dates to 2008; its blades are finger-friendly ceramic; and it is founder-led. Slice sits after X-Acto and before Excel Blades. The honest editorial moves are to date the founding, to center the product, to hedge the links, and to clear the traps.

For designers and brand-builders, Slice carries the cutter node: a material idea can be the whole identity. The lessons: a newcomer can lead on a material, here Slice and ceramic; a founding is dated to 2008, by TJ Scimone, with the company currently listing Florida as its base; a founder story is kept, self-stated, that it was started partly to fund care for his autistic son and donates a share of profits to autism causes; a product is centered, zirconium-oxide ceramic blades with a patented double-grind that shortens the cutting zone so the blade resists cutting skin; links are hedged, a widely repeated Karim Rashid tie the company does not name, and an ownership it does not formally state; a making is hedged, not stated; and a trap is kept, that this is Slice, Inc. the cutter maker, not the app or the fintech. It is also a reminder to hedge the repeated-but-unverified: Slice is the ceramic-blade maker, its famous designer link left reported — with the palette here an unofficial interpretation. The hook is that material: Slice is the ceramic blade you can touch, the American design-led maker founded in 2008 whose finger-friendly ceramic blades are engineered to cut materials while resisting cutting skin. Read that way, Slice is less a single cutter than the ceramic blade you can touch: design-led, American, safety-minded. The lesson for a brand is that a material idea can be the whole identity, and hedging the unverified keeps it honest. Slice made the-ceramic-blade-you-can-touch the identity — proof that a material idea can carry a node.

05

Explore & save

Keep Slice’s identity on hand — save it to a board in the Made Good inspiration library.

Slice identity set

Pin the Slice-teal palette and the ceramic-sans register to your own board.

Core Palette
Homage
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Ceramic sans
The register
Ceramic sans
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about Slice’s visual identity as design commentary; it is not affiliated with, or endorsed by, Slice, Inc. The Slice name is IP of its owners — the graphics here are original abstract homages (colour discs and ceramic-ring / point-line texture swatches); no knife, blade or logo is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported: Slice (American, founded 2008 by TJ Scimone, now based in Florida) makes finger-friendly ceramic (zirconium-oxide) safety blades with a patented double-grind. A widely repeated Karim Rashid design link is treated as reported, and its ownership and manufacture are hedged; it is not the Slice app or fintech. No official brand hex is used, so the tones here are an unofficial interpretation.