Angus & Celeste Brand Guidelines
The Melbourne studio-ceramic planter maker.
Aa
Two constants: a studio-teal palette and a studio-ceramic-sans register. Abstract homage — not an Angus & Celeste product or mark; no planter silhouette or logo is reproduced.
The Australian studio-ceramic planter maker
Angus & Celeste is the Melbourne studio-ceramic maker of designer planters, Australian-made in small batches.
Angus & Celeste brings the round its studio ceramic — the Melbourne design studio, working since 2010, of hanging planters, pots and vases in glazed ceramic, designed in Melbourne and made in Australia in small batches, each piece hand-finished. Angus & Celeste makes ceramic, and its answer to a round about the garden pot is studio design and local making — a designed ceramic planter, made at home in small runs. A brand, studio-made.
Its identity is the Australian studio-ceramic planter maker. The studio design, the Australian making and the small-batch craft are the story here. A brand, studio-made. The Melbourne studio-ceramic planter maker.
(Honest notes, so the story stays precise, and the making stays local. Angus & Celeste, at angusandceleste.com, makes hanging planters, plant pots, vases and tableware in glazed ceramic, plus textiles, with its ceramic planters as heroes, and we report its craft and sustainability language as the brand’s own marketing. It has worked since 2010, designed in Melbourne, Australia; the brand carries its founders’ names as a design partnership, and we do not assert founder bios we could not verify. On where it is made, the star theme of this round, it is Australian-made, in-house, in small-batch production, each piece hand-finished — a genuine local-made credential. On who owns it, a theme of this round, it is independent, not disclosed, so we assert no parent, and it carries a carbon-offset positioning we report as the brand’s own. Its glazes and patterns are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation.)
Colour
Angus & Celeste lives in a studio teal. Click a swatch to copy the hex.
Angus & Celeste’s identity is studio, designed and made — a studio teal, an ink, a pale aqua, a deep teal, and a paper. The palette leans studio teal and pale aqua: a bright, glazed register that nods to studio-ceramic glaze rather than a loud logo colour. It signals a studio-ceramic maker. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.
The lesson is a studio teal signals a studio, designed identity. Angus & Celeste’s world is a glazed, made object. For designers, it is a reminder that a studio teal and a soft pale aqua can carry a ceramic brand — the tone of glaze. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: glaze the ceramic; make it in Australia; report claims as marketing; and treat any single hex as unofficial.
Typography
The register is a studio-ceramic sans — studio, plain, designed.
Angus & Celeste’s identity carries a studio, plain, designed spirit — a ceramic studio, not a graphics label. A studio-ceramic sans captures the mood: clean, bright and confident, the register of a glazed studio piece. Set in a studio-teal palette, the studio-ceramic sans feels studio and designed — exactly the personality Angus & Celeste carries. It is a glazed object rather than a logo, mirroring ceramic and glaze. (Angus & Celeste’s real pieces are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a studio-ceramic-sans maker,” shown here in a stand-in. The type behaves like the brand: studio, plain and designed.
Aa
A studio-ceramic-sans maker — studio and designed. (Specimen set in Space Grotesk, a studio-ceramic-sans STAND-IN; NOT the Angus & Celeste logo or any planter.)
The garden pot
Angus & Celeste stands for the Australian studio-ceramic planter maker.
Angus & Celeste brings the round its studio ceramic. A studio-teal palette, a studio-ceramic sans and a Melbourne studio make one thing — the Australian studio-ceramic planter maker — the whole identity: studio, designed and made. The studio design is the pitch, and the Australian making is the proof. The point is a designed ceramic planter, made at home in small runs, each piece hand-finished.
Put to work, the identity is studio design told straight, as making — with the making stated and the founders’ bios left unasserted. A maker in this spirit would glaze the ceramic, make it in Australia, and report claims as marketing. A reader in this spirit would keep the facts right: Angus & Celeste makes hanging planters, pots, vases and tableware in glazed ceramic plus textiles, its ceramic planters the heroes; it has worked since 2010, designed in Melbourne, Australia, carrying its founders’ names as a design partnership; it is Australian-made, in-house, in small-batch production, each piece hand-finished; and it is independent, not disclosed, with no parent asserted, carrying a carbon-offset positioning reported as its own. Angus & Celeste sits on the own-workshop-maker side of the round’s supply-chain thread with Errington Reay, Poterie d’Anduze and Capital Garden, and brings the round its Australian geography and its studio-ceramic material. The honest editorial moves are to date it to 2010, to root it in Melbourne, to say it is Australian-made in small batches, to leave the unverified founder bios out, and to report the carbon-offset line as the brand’s own.
For designers and brand-builders, Angus & Celeste continues the garden pot: glaze the ceramic — and make it in Australia. The lessons: let studio design and small-batch making be the brand; keep the making genuinely local and say where; leave unverified founder bios out rather than invent them; report sustainability positioning as the brand’s own; and never reproduce a glaze or pattern. It is also a reminder to stay precise: Angus & Celeste is the Melbourne studio-ceramic maker of designer planters, Australian-made in small batches — with the palette here an unofficial interpretation. Read that way, Angus & Celeste is less a planter than a studio making: glazed, in Melbourne. The lesson for a brand is that studio design and local making reinforce each other, and stating the Australian small-batch make keeps the story earned. Angus & Celeste made the-Australian-studio-ceramic-planter-maker the identity — proof that a design studio can carry a brand, and the round’s furthest-flung reminder that local making is a story worth telling wherever the studio sits.
Explore & save
Keep Angus & Celeste’s identity on hand — save it to a board in the Made Good inspiration library.
Angus & Celeste identity set
Pin the studio-teal palette and the studio-ceramic-sans register to your own board.



