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Banton Frameworks Brand Guidelines: The Transparent Frame

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Brand Guidelines · Field Guide

Banton Frameworks Brand Guidelines

The transparent frame.

FIG 1.0 — FRAME (ABSTRACT HOMAGE)

FIG 1.1 — HONEST SANS
Aa

Two constants: a moss-and-heather palette and an honest sans register. Abstract homage — not the Banton Frameworks frame or wordmark.

Palette
Moss and heather
Founded
c. 2012Scotland
Where
Scotland, UK
Signature
Transparent frame
01

The transparent frame

Banton makes its acetate frames in-house — and shows you exactly how.

Banton Frameworks is a lesson in radical making-transparency as the identity. A two-person Scottish studio, it makes small batches of acetate frames in its own workshop — and documents the process in the open.

Its identity is the transparent frame. Banton’s hand-milled, hand-riveted acetate frames — cut, milled and finished on the premises — are the work it is known for. Eyewear as open workshop. The making, shown.

(Honest notes: Banton Frameworks is a Scottish eyewear maker near Glasgow, founded around 2012 — it began as Lucy Ross’s final-year Product Design project before trading publicly, so we date it loosely — and is run by co-founders and life partners Lucy Ross and Jamie Bartlett; note their address has recently changed, so verify it. Its signature is radical making-transparency — a two-person house releasing roughly six small batches a year of cellulose-acetate frames, with unusually detailed process writing, across collections it calls Mòr and Linea. On production, it genuinely makes in Scotland in its own workshop: acetate sheets saw-cut, fronts and temples CNC-milled in-house, hinges hand-riveted, then tumble- and hand-polished. But it is honest that some inputs are sourced in — Italian acetate, Swiss-made hinges, and bought-in lenses — so the frame-making is Scottish while the materials are imported, and we don’t call the acetate or hinges Scottish-made. It is independent, owned by just the two of them. Its collection names and wordmark are IP we describe but don’t reproduce, and we don’t attach a specific university to the founding story. There’s no official brand hex — these tones are an unofficial interpretation. This is design commentary and does not promote any product.)

02

Colour

Banton lives in a moss-and-heather palette. Click a swatch to copy the hex.

Banton’s identity is honest, grounded and crafted — a moss, an ink, a heather, a graphite, and a chalk. The palette leans moss and heather — the register of its Scottish setting and small-batch making. It signals craft and candour rather than novelty. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.

The lesson is a moss-and-heather palette signals grounded craft. Banton’s world is an honest, grounded, handmade object. For designers, it is a reminder that transparency — showing exactly how a thing is made — can be the whole identity, and that a natural, place-rooted palette signals that candour. Because a mid moss can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: own the making; show the process; be honest about the inputs; and treat any single hex as unofficial.

Copy
Moss
#4E6A4E
Copy
Ink
#14161A
Copy
Heather
#6E5A72
Copy
Graphite
#333A34
Copy
Chalk
#EBEEEA
03

Typography

The register is an honest sans — clear, grounded, humane.

Banton’s identity carries a clear, grounded, humane spirit — an honest, handmade object. A humanist sans captures the mood: it is legible and warm, the register of candid craft. Set in a moss-and-heather palette, the honest sans feels clear and grounded — exactly the personality Banton carries. It is straightforward rather than decorative, mirroring an openly made frame. (Banton’s real frames and wordmark are works we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “an honest sans spirit,” shown here in a stand-in. The type behaves like the brand: clear, grounded and humane.

Aa

An honest sans spirit — clear and grounded. (Specimen set in Hanken Grotesk, a humanist sans STAND-IN; NOT the Banton Frameworks wordmark.)

Honest sans · the registerMoss and heather · the paletteTransparent frame · the signature

04

Radical transparency as identity

Banton stands for the transparent frame.

Banton Frameworks is a lesson in making transparency the identity. A moss-and-heather palette, an honest sans and an own-made frame make radical making-transparency the whole brand — clear, grounded, handmade. The candour is the differentiator. The differentiator is a two-person workshop that not only makes its own frames but shows the world how, down to the milling and the rivets.

Put to work, the identity is honesty as design. A designer building in this spirit would treat the process as the marketing — documenting the making openly, owning the manufacture, and being frank about what is sourced in — so trust, not spin, becomes the brand’s asset. The lesson Banton teaches is that owning the making and telling the truth can build a brand: a small Scottish workshop, real in-house milling, and a plain, humane design language give it credibility that outspends any advertising. Two people, one workshop, nothing hidden — that is the whole pitch.

For designers and brand-builders, Banton offers a clear takeaway: own the making, and show it. The lessons: make it yourself; document the process; be honest about the inputs; and be accurate about the story. It is also a reminder to stay precise: the frame-making is Scottish, but the acetate, hinges and lenses are sourced in, so we don’t call the materials Scottish-made, and the founding is best dated loosely to around 2012 — the palette here is an unofficial interpretation. And it is a reminder that made-where honesty can be a genuine boast: Banton makes its frames in its own Scottish workshop, and that is worth stating plainly. Banton made the transparent frame the brand — proof that candour and owning the making can be the difference.

05

Explore & save

Keep Banton Frameworks’s identity on hand — save it to a board in the Made Good inspiration library.

Banton Frameworks identity set

Pin the moss-and-heather palette and the honest-sans register to your own board.

Core Palette
Homage
Aa
Honest sans
The register
Honest sans
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about Banton Frameworks’ visual identity as design commentary; it is not affiliated with, or endorsed by, Banton Frameworks, and it does not promote the purchase or use of any product. The Banton Frameworks name, frames, collection names and wordmark are trademarks/works of their owner — the graphics here are original abstract homages (colour discs and texture swatches); no frame or wordmark is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported from public sources (bantonframeworks.co.uk): Banton Frameworks is a Scottish eyewear maker near Glasgow (founded around 2012 by Lucy Ross and Jamie Bartlett) known for CNC-milling and hand-assembling its own small-batch acetate frames and for documenting the process openly. Honest notes: the frame-making is genuinely done in Scotland in its own workshop, but the acetate (Italian), hinges (Swiss) and lenses are sourced in, so the materials are not Scottish-made; the founding is dated loosely to around 2012; and no official brand hex is published, so the tones here are an unofficial interpretation.