Beauty & Grooming
Beauty & Grooming brand guidelines — colour palettes, typography and design systems for beauty brands, with honest notes on ownership and where each is made.
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Maybelline Brand Guidelines: The Magenta, Black & Name
Brand Guidelines · Field Guide Maybelline Brand Guidelines Black type, hot magenta and a name from a sister’s lash trick — drugstore…
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L’Oréal Brand Guidelines: Black, Gold & the Wordmark
Brand Guidelines · Field Guide L’Oréal Brand Guidelines Black type, a rounded ‘O’ and a whisper of gold — a hair-dye chemist’s…
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Sephora Brand Guidelines: The Flame
Brand Guidelines · Field Guide Sephora Brand Guidelines A white flame and black-and-white stripes — a beauty empire named, quietly, after Moses’s…