Beauty & Grooming
Beauty & Grooming brand guidelines — colour palettes, typography and design systems for beauty brands, with honest notes on ownership and where each is made.
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Baxter of California Brand Guidelines: Pioneering Men’s Grooming Since 1965
Brand Guidelines · Field Guide Baxter of California Brand Guidelines Pioneering California men’s grooming — premium without the pretension, since 1965. Made…
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Proraso Brand Guidelines: The Green Shaving Cream & Italian Barbershop Heritage
Brand Guidelines · Field Guide Proraso Brand Guidelines The green eucalyptus-and-menthol cream — an Italian barbershop staple since 1948. Made Good Designs…
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Merkur Brand Guidelines: Solingen Safety Razors & German Precision
Brand Guidelines · Field Guide Merkur Brand Guidelines Classic double-edge safety razors, machined in Solingen, Germany’s City of Blades. Made Good Designs…
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Harry’s Brand Guidelines: DTC Razors, a German Factory & Olive-Green Design
Brand Guidelines · Field Guide Harry’s Brand Guidelines A direct-to-consumer razor brand that bought its own German blade factory. Made Good Designs…
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Ulta Beauty Brand Guidelines: The ‘Third Option’, the Orange & the Beauty Superstore
Brand Guidelines · Field Guide Ulta Beauty Brand Guidelines Drugstore and prestige beauty under one roof, plus a salon — the orange…
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Santa Maria Novella Brand Guidelines: The Dominican Crest, 1221 & the Oldest Apothecary
Brand Guidelines · Field Guide Santa Maria Novella Brand Guidelines A Dominican crest, a herb garden begun in 1221 and a pharmacy…
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Kiehl’s Brand Guidelines: The Apothecary Look, Mr. Bones & ‘Since 1851’
Brand Guidelines · Field Guide Kiehl’s Brand Guidelines A script wordmark, ingredient-dense labels, a shop skeleton and vintage motorcycles — a real…
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Jo Malone London Brand Guidelines: Malone Serif, the Cream Box & Scent Pairing
Brand Guidelines · Field Guide Jo Malone London Brand Guidelines An elegant serif wordmark, a cream box tied with black grosgrain —…
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Diptyque Brand Guidelines: The Hand-Drawn Oval, 34 Bd Saint-Germain & Baies
Brand Guidelines · Field Guide Diptyque Brand Guidelines A hand-drawn oval crammed with irregular capitals — one of luxury’s most recognisable marks,…
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Byredo Brand Guidelines: The Acne Custom Typeface, ‘By Redolence’ & Ben Gorham
Brand Guidelines · Field Guide Byredo Brand Guidelines A bespoke modernist wordmark, black-and-white restraint and a name meaning ‘by scent’ — Scandinavian…
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Le Labo Brand Guidelines: Typewriter Labels, In-Store Compounding & Santal 33
Brand Guidelines · Field Guide Le Labo Brand Guidelines Typewriter labels, formulas compounded at the counter and a scent named for its…
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Aesop Brand Guidelines: Amber Bottles, Optima Logotype & the Anti-Cosmetics Look
Brand Guidelines · Field Guide Aesop Brand Guidelines Amber bottles, chemist-plain labels and a store that’s never the same twice — beauty…