Beauty & Grooming
Beauty & Grooming brand guidelines — colour palettes, typography and design systems for beauty brands, with honest notes on ownership and where each is made.
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Geo. F. Trumper Brand Guidelines: The Mayfair Barber & Perfumer Since 1875
Brand Guidelines · Field Guide Geo. F. Trumper Brand Guidelines A Curzon Street barber and perfumer, grooming Mayfair gentlemen since 1875. Made…
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Taylor of Old Bond Street Brand Guidelines: British Shaving Since 1854
Brand Guidelines · Field Guide Taylor of Old Bond Street Brand Guidelines A family-owned British shaving house, making creams and colognes since…
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Malin+Goetz Brand Guidelines: A Modern Apothecary from a Design Eye
Brand Guidelines · Field Guide Malin+Goetz Brand Guidelines A modern New York apothecary — minimalist design, one bold accent per product. Made…
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American Crew Brand Guidelines: The Official Supplier to Men & Salon Grooming
Brand Guidelines · Field Guide American Crew Brand Guidelines The brand that made men’s salon grooming a category — “the official supplier…
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D.R. Harris Brand Guidelines: London’s Oldest Pharmacy, Since 1790
Brand Guidelines · Field Guide D.R. Harris Brand Guidelines A St James’s apothecary since 1790 — reputedly London’s oldest pharmacy. Made Good…
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Jack Black Brand Guidelines: Approachable Men’s Skincare (Not the Actor)
Brand Guidelines · Field Guide Jack Black Brand Guidelines Approachable premium men’s skincare from Dallas — and not the actor. Made Good…
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Dollar Shave Club Brand Guidelines: The Viral Video & DTC Razor Disruption
Brand Guidelines · Field Guide Dollar Shave Club Brand Guidelines An irreverent DTC razor club that went viral and sold for a…
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The Art of Shaving Brand Guidelines: The 4 Elements & Luxury Wet Shaving
Brand Guidelines · Field Guide The Art of Shaving Brand Guidelines Luxury wet shaving as a ritual — the 4 Elements of…
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Bevel Brand Guidelines: A Single-Blade Shave System for Black Men
Brand Guidelines · Field Guide Bevel Brand Guidelines A single-blade shave system built to solve razor bumps for Black men. Made Good…
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Truefitt & Hill Brand Guidelines: The World’s Oldest Barbershop, Since 1805
Brand Guidelines · Field Guide Truefitt & Hill Brand Guidelines London’s St James’s grooming house — the world’s oldest barbershop, since 1805.…
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Beardbrand Brand Guidelines: The Urban Beardsman & Content-First Grooming
Brand Guidelines · Field Guide Beardbrand Brand Guidelines Beard care built content-first — grooming for the “urban beardsman.” Made Good Designs ·…
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Mühle Brand Guidelines: German Shaving Craft, Silvertip Brushes & Design
Brand Guidelines · Field Guide Mühle Brand Guidelines German family shaving craft since 1945 — premium brushes, razors and design. Made Good…