Taylor of Old Bond Street Brand Guidelines
A family-owned British shaving house, making creams and colognes since 1854.
Aa
Two constants: a cream-and-amber heritage palette and a heritage serif. Abstract homage — not the Taylor of Old Bond Street wordmark or logo.
Since 1854
Taylor of Old Bond Street is a heritage British shaving house.
Taylor of Old Bond Street is a lesson in accessible heritage. It was founded in 1854 by Jeremiah Taylor, who opened a shop on Bond Street in London’s Mayfair, building a reputation for botanical extracts and hand-crafted grooming preparations. It remains a genuine family-owned British business, still making its products in England.
Its signature is traditional wet shaving: shaving creams in tubs, colognes, badger brushes, razors and combs — a full toolkit for the classic shave, with a barber shop attached to its Jermyn Street home. The most beloved product is the Sandalwood shaving cream, a warm, classic fougère that is widely regarded as its flagship scent, alongside ranges like Jermyn Street (for sensitive skin), Mr Taylor, Eton College, Lavender and Rose.
Positioned as affordable-yet-traditional “Made in England” quality, Taylor of Old Bond Street became a favourite entry point for the wet-shaving revival — a real heritage house that doesn’t cost a fortune. (Honest notes: it was founded in 1854; despite the “Old Bond Street” name, the company is now headquartered on Jermyn Street, not Bond Street — the name preserves its origin; it is independent and family-owned, not part of a conglomerate; and no official brand hex is published (per-range colours like Sandalwood amber or Jermyn Street blue are observations, not documented values).)
Colour
Taylor of Old Bond Street lives in a cream-and-amber heritage palette. Click a swatch to copy the hex.
Taylor of Old Bond Street’s identity is heritage, warm and British — a heritage cream, a sandalwood amber, a bottle green, an antique gold, and a Jermyn Street blue. The palette reads like an English apothecary shelf: cream tubs with range-specific accents, warm amber for Sandalwood, and classic British green and gold. It signals accessible tradition rather than modern luxury or gloss. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.
The lesson is a cream-and-amber palette signals accessible British heritage. Taylor’s world reads as classic and warm. For designers, it is a reminder that a cream ground with warm amber and heritage green — the colours of an old apothecary — conveys tradition without pretension, matching a house that has shaved Britain since 1854. The takeaways: use cream with warm amber for accessible heritage; give a range its own accent (amber, blue); and treat any single hex as unofficial when there is no published spec.
Typography
The wordmark spirit is a heritage serif — classic and traditional.
Taylor of Old Bond Street’s identity carries a classic, traditional, heritage spirit — a “Taylor of Old Bond Street” wordmark whose English-apothecary forms match a house founded in 1854. A heritage serif captures the mood: it is classic and warm, the register of an old London grooming label rather than modern branding. Set against a cream-and-amber palette, the heritage serif feels traditional and accessible — exactly the since-1854, family-owned personality Taylor carries. It is classic rather than contemporary, mirroring tubs that have looked much the same for generations. (Taylor of Old Bond Street’s real wordmark is a trademark we describe but do not reproduce, and the exact typeface is not something we assert.) Because the specific mark is not ours to use, the honest description is “a heritage serif spirit,” not the Taylor of Old Bond Street logo. The type behaves like the brand: classic, traditional and heritage.
Aa
A heritage serif spirit — classic and traditional. (Specimen set in Cardo, a classic text serif; NOT the Taylor of Old Bond Street logo, which is a trademark.)
Accessible heritage as the difference
Taylor of Old Bond Street stands for the classic shave.
Taylor of Old Bond Street is a lesson in heritage without a high barrier. Many old grooming houses trade on exclusivity; Taylor made its genuine 1854 heritage accessible — quality shaving creams at everyday prices, made in England, in a wide range of classic scents. That combination of real history and affordability is exactly why it became a gateway brand for the wet-shaving revival: people could buy into a authentic tradition without a luxury price. Accessible heritage is the position.
For designers and brand-builders, Taylor offers a clear takeaway: authentic heritage can be a mass-friendly asset, not just a luxury one. The lessons: let genuine history (1854, family-owned, Made in England) carry the brand; keep the range broad and affordable so heritage stays accessible; and use range-specific accents to organise a large line. It is also a reminder to keep the facts honest: Taylor of Old Bond Street was founded in 1854 by Jeremiah Taylor, is family-owned, and is now on Jermyn Street despite its name — with the palette here an unofficial interpretation. Taylor made heritage accessible — proof that accessible tradition can be the difference.
Explore & save
Keep Taylor of Old Bond Street’s identity on hand — save it to a board in the Made Good inspiration library.
Taylor of Old Bond Street identity set
Pin the cream-and-amber palette and the heritage-serif spirit to your own board.



