Beauty & Grooming
Beauty & Grooming brand guidelines — colour palettes, typography and design systems for beauty brands, with honest notes on ownership and where each is made.
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Rhode Brand Guidelines: The Lowercase Sans, Neutrals & a Name
Brand Guidelines · Field Guide Rhode Brand Guidelines Lowercase minimalism and warm neutrals — the ‘glazed-donut’ clean-girl aesthetic, bottled. Made Good Designs…
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The Ordinary Brand Guidelines: The Plain Serif & Radical Transparency
Brand Guidelines · Field Guide The Ordinary Brand Guidelines A plain serif on a white bottle, named by its ingredients — anti-branding…
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e.l.f. Cosmetics Brand Guidelines: Bold Lowercase & Eyes Lips Face
Brand Guidelines · Field Guide e.l.f. Cosmetics Brand Guidelines Three lowercase letters — eyes, lips, face — that democratised makeup and conquered…
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Clinique Brand Guidelines: The Clinical Serif, Pale Green & Silver
Brand Guidelines · Field Guide Clinique Brand Guidelines A refined serif and a pale, clinical green — cosmetics presented as dermatology. Made…
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NARS Brand Guidelines: The Matte-Black Minimalism & Bold Names
Brand Guidelines · Field Guide NARS Brand Guidelines Matte-black packaging, bold white type and provocative names — minimalism with a wink. Made…
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Charlotte Tilbury Brand Guidelines: The Script, CT Crest & Rose Gold
Brand Guidelines · Field Guide Charlotte Tilbury Brand Guidelines A signature script, an Art-Deco crest and rose gold — old-Hollywood glamour, bottled.…
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Rare Beauty Brand Guidelines: Soft Sans, Rose Tones & Mission
Brand Guidelines · Field Guide Rare Beauty Brand Guidelines Soft rounded type and warm rose tones — beauty built around self-acceptance, not…
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Fenty Beauty Brand Guidelines: Minimal Black, White & Type
Brand Guidelines · Field Guide Fenty Beauty Brand Guidelines Minimal black-and-white and a clear industrial look — the brand that made ‘40…
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Nivea Brand Guidelines: The Blue, the Tin & the Wordmark
Brand Guidelines · Field Guide Nivea Brand Guidelines A deep blue tin with white letters — the same since 1925, and one…
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Glossier Brand Guidelines: Millennial Pink & the Wordmark
Brand Guidelines · Field Guide Glossier Brand Guidelines A pale pink that launched a thousand brands — the DTC beauty label that…
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Estée Lauder Brand Guidelines: The Blue, Gold & Wordmark
Brand Guidelines · Field Guide Estée Lauder Brand Guidelines A pale powder blue and a gold monogram — the prestige house that…
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MAC Cosmetics Brand Guidelines: Black, the Wordmark & Type
Brand Guidelines · Field Guide MAC Brand Guidelines Glossy black, an all-caps wordmark and dots between the letters — makeup built by…