Xicorr Brand Guidelines
The car-instrument watch.
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Two constants: a dashboard palette and a technical sans register. Abstract homage — not the Xicorr dial or wordmark, or any car marque.
The car-instrument watch
Xicorr turns a Polish dashboard into a dial.
Xicorr is a lesson in automotive heritage as the identity. A Polish microbrand founded in 2012 in Warsaw, it turns the instruments of classic Polish cars into watch dials.
Its identity is the car-instrument watch. Xicorr’s FSO M20 and Syrena Sport — with cockpit-clock dials, odometer-style dates and a tyre-textured crown — are the watches it is known for, alongside the Garfish diver. A dashboard, worn on the wrist. Polish motoring, retold.
(Honest notes: Xicorr is a Polish watch microbrand founded in 2012 in Warsaw; its founder isn’t reliably named in sources, so we don’t invent one. Its signature is automotive-inspired watches drawing on classic Polish cars — the FSO M20 (from the Warszawa M20, with cockpit-clock dials, an odometer-style date and a tyre-textured crown), the Syrena Sport and others — plus the Garfish, a 1000-metre diver named for a Baltic Sea fish; we drop the premise’s fabricated names “Aquabltz,” “Cracov” and “Bright.” On the movement, it uses a Japanese Seiko NH-series automatic, with the case, dial and hands designed in-house and the watch assembled in Poland under a “Made in Poland” mission — not an in-house calibre. It is independent and founder-led. One caution: FSO, Syrena and Warszawa are historic Polish car marques, not Xicorr’s IP, so we describe the homage and reproduce no car logos or badging. There’s no official brand hex — these tones are an unofficial interpretation. This is design commentary and does not promote any product.)
Colour
Xicorr lives in a dashboard palette. Click a swatch to copy the hex.
Xicorr’s identity is technical, retro and Polish — a gauge red, an ink, a gunmetal, a dashboard cream, and a chalk. The palette leans dashboard — the register of vintage car instruments, gauges and dials. It signals engineering and heritage rather than novelty. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.
The lesson is a dashboard palette signals automotive heritage. Xicorr’s world is a technical, retro, engineered object. For designers, it is a reminder that an unexpected reference — a national car’s dashboard — can give a range a genuinely original identity, and that a dashboard palette signals that heritage. Because a gauge red can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: borrow the dashboard; keep it technical; make it original; and treat any single hex as unofficial.
Typography
The register is a technical sans — precise, mechanical, modern.
Xicorr’s identity carries a precise, mechanical, modern spirit — a technical, engineered object. A technical, instrument-style sans captures the mood: it is mechanical and legible, the register of a dashboard. Set in a dashboard palette, the technical sans feels precise and mechanical — exactly the personality Xicorr carries. It is modern rather than nostalgic, mirroring a car-instrument dial. (Xicorr’s real dial and wordmark are works we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a technical sans spirit,” shown here in a stand-in. The type behaves like the brand: precise, mechanical and modern.
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A technical sans spirit — precise and mechanical. (Specimen set in Chakra Petch, a technical instrument-style sans STAND-IN; NOT the Xicorr wordmark.)
Automotive heritage as identity
Xicorr stands for the car-instrument watch.
Xicorr is a lesson in borrowing from an unexpected place. A dashboard palette, a technical sans and a cockpit-clock dial make automotive heritage the whole brand — technical, retro, original. The reference is the differentiator. The differentiator is a genuinely unusual source — the instruments of classic Polish cars — that no one else is mining.
Put to work, the identity is a fresh reference applied consistently. A designer building in this spirit would find a reference few others use — here, a national motoring heritage — and translate it faithfully into the product, so the range feels original rather than derivative. The lesson Xicorr teaches is that an original reference can carry a microbrand: turning a Polish dashboard into a dial, with odometer dates and tyre-textured crowns, gives it a distinctive identity, and a technical, instrument design language keeps that reference coherent.
For designers and brand-builders, Xicorr offers a clear takeaway: mine a reference no one else uses. The lessons: borrow the dashboard; keep it technical; make it original; and be honest about the story. It is also a reminder to drop the fabricated: we use the real models — the FSO M20, Syrena Sport and the Garfish diver — not invented names, and we don’t name a founder we can’t verify — the palette here is an unofficial interpretation. And it is a reminder that movement honesty matters in watches: it uses a Japanese Seiko automatic, designed and assembled in Poland, so we don’t claim an in-house calibre. It is a reminder, too, that borrowed marques aren’t a brand’s IP: FSO, Syrena and Warszawa are historic car names, so we describe the homage and reproduce no badging. Xicorr made the car-instrument watch the brand — proof that an original reference can be the difference.
Explore & save
Keep Xicorr’s identity on hand — save it to a board in the Made Good inspiration library.
Xicorr identity set
Pin the dashboard palette and the technical-sans register to your own board.



