Eagle-Gryphon Games Brand Guidelines
The deluxe home of Vital Lacerda’s brain-burning heavy Euros.
Aa
Two constants: a heraldic-navy and gold palette and a heraldic serif. Abstract homage — not the Eagle-Gryphon wordmark or logo.
The heavy-Euro deluxe house
Eagle-Gryphon is Vital Lacerda’s home.
Eagle-Gryphon Games is a lesson in owning the very heaviest end of the hobby. It’s an American publisher (the FRED Distribution company, led by Rick Soued) formed by consolidating two earlier lines — Eagle Games (founded 2001 by Glenn Drover) and Gryphon Games — into a single brand (we hedge the exact merger timeline, late-2000s to 2010s).
Its defining identity is being the premier publisher of Vital Lacerda — the designer of the most intricate, celebrated “brain-burner” heavy Euros in the hobby: ⭐⭐⭐ The Gallerist, Lisboa, Vinhos, Kanban EV, On Mars, Weather Machine and Inventions. These are deep, elegant, hugely demanding games, lavishly produced and almost all illustrated by Ian O’Toole, whose graphic design is as much a signature as Lacerda’s systems. For a certain kind of serious gamer, “the new Lacerda from Eagle-Gryphon” is a marquee event.
Beyond Lacerda, Eagle-Gryphon publishes the deluxe edition of ⭐ Age of Steam — Martin Wallace’s classic train game, long the top-rated railway game on BoardGameGeek — and a range of other economic and strategy titles. It’s the boutique that serves the most demanding corner of the market with premium production and elite designs. (Honest notes: Lacerda’s games are designed by Vital Lacerda and illustrated by Ian O’Toole — Eagle-Gryphon publishes them; ⚠️ Capstone does not publish Lacerda’s games (a common mix-up) — Eagle-Gryphon does; ⚠️ Race for the Galaxy / Roll for the Galaxy are Rio Grande’s, not Eagle-Gryphon’s; and no official brand hex is published.)
Colour
Eagle-Gryphon lives in a heraldic-navy-and-gold palette. Click a swatch to copy the hex.
Eagle-Gryphon’s identity is elite, deep and refined — a heraldic navy, ink black, and a gold. The palette reads as its name and its games: the navy and gold of a heraldic crest (eagle and gryphon), the colours of prestige and depth, grounded by ink. It’s a premium, brain-burner world that signals elite strategy, quality and refinement. It’s a navy-and-gold palette that signals a deluxe heavy-Euro house. The honest caveat: Eagle-Gryphon publishes no official brand hex, so the navy, ink and gold here are an original, unofficial interpretation, not first-party values.
The lesson is a heraldic-navy-and-gold palette signals elite depth. Eagle-Gryphon’s world reads as prestigious and refined. For designers, it’s a reminder that navy and gold — heraldic, high-status colours — suit a publisher of elite, deluxe strategy games named for an eagle and a gryphon. The takeaways: use heraldic navy and gold for elite prestige; let the name (crest) inform the palette; and treat any single hex as unofficial when there’s no published spec.
Typography
The wordmark spirit is a heraldic serif — prestigious and refined.
Eagle-Gryphon’s identity carries a prestigious, refined, elite spirit — an “Eagle-Gryphon” wordmark whose stately forms match deluxe, elite heavy Euros. A heraldic serif captures the mood: it’s prestigious and refined, matching a publisher named for heraldic beasts and home to the hobby’s most demanding designs. Set against a navy palette, the heraldic serif feels elite and considered — exactly the Lacerda, deluxe-heavy-Euro personality Eagle-Gryphon carries. It’s prestigious rather than plain, mirroring a lavishly produced brain-burner. (Eagle-Gryphon’s real wordmark is a trademark we describe but don’t reproduce.) Because the exact mark isn’t ours to use, the honest description is “a heraldic serif spirit,” not the Eagle-Gryphon logo. The type behaves like the brand: prestigious, refined and elite.
Aa
A heraldic serif spirit — prestigious and refined. (Specimen set in Cinzel, a heraldic display serif; NOT the Eagle-Gryphon logo, which is a trademark.)
Serving the elite as the difference
Eagle-Gryphon owns the deepest niche.
Eagle-Gryphon Games is a lesson in owning the deepest, most demanding niche. Most publishers chase accessibility; Eagle-Gryphon went the other way and became the home of the heaviest, most intricate games in the hobby — above all the celebrated Vital Lacerda catalogue. That’s a small but intensely loyal market, and being the publisher for it — with premium production and Ian O’Toole’s signature design — makes Eagle-Gryphon irreplaceable to those players. Aligning tightly with a marquee designer (Lacerda) turns each release into an event and gives the brand a clear, ownable identity: if you want the deepest brain-burner beautifully produced, you come to Eagle-Gryphon. Serving the elite end superbly is its own durable strategy, even if the audience is smaller than the gateway crowd.
For designers and brand-builders, Eagle-Gryphon offers a clear takeaway: deeply serving a demanding, elite niche — often via a marquee creator — is a strong, defensible position. The lessons: align with a signature designer whose fans follow the name (Lacerda); back the alignment with premium production and consistent art (O’Toole); and keep the facts precise — Eagle-Gryphon is the American home of Vital Lacerda’s heavy Euros, plus Age of Steam. It’s also a reminder to keep it honest: Lacerda designs and O’Toole illustrates (Eagle-Gryphon publishes); Capstone does not publish Lacerda (Eagle-Gryphon does); Race/Roll for the Galaxy are Rio Grande’s; and no official brand hex is published, so the palette here is an interpretation. Eagle-Gryphon owns the deepest niche — proof that serving the elite can be the difference.
Explore & save
Keep Eagle-Gryphon Games’s identity on hand — save it to a board in the Made Good inspiration library.
Eagle-Gryphon identity set
Pin the heraldic-navy-and-gold palette and the heraldic-serif spirit to your own board.



