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Matagot Brand Guidelines: Kemet, Inis & Mythology-Themed Games

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Brand Guidelines · Field Guide

Matagot Brand Guidelines

Ancient mythology, beautifully made — the French home of Kemet and Inis.

FIG 1.0 — MYTHOLOGY (HOMAGE)

FIG 1.1 — ANCIENT SERIF
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Two constants: an Egyptian-teal and ancient-gold palette and an ancient serif. Abstract homage — not the Matagot wordmark or logo.

Palette
Teal + ancient gold
Founded
2005Bordeaux
Icon
Kemet / Inis
Name
A wealth-cat spirit
01

Myth on the table

Matagot brings ancient worlds to life.

Matagot is a lesson in theme and beauty as a signature. It’s a French, independent board-game publisher based in Bordeaux, founded in 2005. Its name is folklore itself: a “matagot” is a spirit-creature — typically a black cat — from southern French (Provençal) legend, said to bring its owner wealth and fortune if kept and fed well.

Its identity is beautifully produced thematic strategy games, many drawn from ancient mythology. The trio fans call its legendary heart: ⭐⭐ Kemet (2012) — Egyptian gods clashing for glory (designed by Jacques Bariot and Guillaume Montiage); ⭐ Cyclades (2009) — Greek mythology and bidding for the gods’ favour (Bruno Cathala and Ludovic Maublanc); and ⭐⭐ Inis (2016) — Celtic mythology and area control, celebrated for its gorgeous art (Christian Martinez). Add titles like Giants, Khôra and Meeple War, and the picture is clear: strong themes, striking art, satisfying strategy.

Matagot is also a substantial French publisher and part of the games ecosystem with a broad catalogue. But what it’s loved for is turning ancient myth into beautiful, playable worlds — Egypt, Greece, the Celtic isles — with production that makes the theme sing. (Honest notes: the games are designed by others (Bariot & Montiage; Cathala & Maublanc; Martinez) — Matagot is the publisher; ⚠️ Inis is Christian Martinez’s design, not Bruno Cathala’s; it’s based in Bordeaux, not Marseille; and no official brand hex is published.)

02

Colour

Matagot lives in an Egyptian-teal-and-gold palette. Click a swatch to copy the hex.

Matagot’s identity is ancient, rich and mythic — an Egyptian teal, ink black, and an ancient gold. The palette reads as its mythology games: the teal-green of Egyptian faience and Nile waters, the gold of gods and treasure, grounded by ink. It’s a thematic, storied world that signals antiquity, myth and beauty. It’s a teal-and-gold palette that signals a mythology-themed thematic publisher. The honest caveat: Matagot publishes no official brand hex, so the teal, ink and gold here are an original, unofficial interpretation, not first-party values.

The lesson is an Egyptian-teal-and-gold palette signals ancient myth and beauty. Matagot’s world reads as storied and rich. For designers, it’s a reminder that antique tones (Egyptian teal, ancient gold) evoke myth, history and treasure — right for games set among gods and ancient worlds. The takeaways: use antique, mythic tones for storied beauty; let the themes set the palette; and treat any single hex as unofficial when there’s no published spec.

Copy
Egyptian Teal
#1E7A7A
Copy
Ink
#141810
Copy
Ancient Gold
#C89A3E
Copy
Deep Teal
#0E4E4E
Copy
Sand
#E8DEC8
03

Typography

The wordmark spirit is an ancient serif — mythic and elegant.

Matagot’s identity carries a mythic, elegant, ancient spirit — a “Matagot” wordmark whose classical forms match games set among Egyptian, Greek and Celtic myth. An ancient serif captures the mood: it’s elegant and classical, matching a publisher whose worlds are drawn from antiquity. Set against a teal palette, the ancient serif feels mythic and refined — exactly the Kemet, Inis personality Matagot carries. It’s classical rather than plain, mirroring an ancient temple frieze. (Matagot’s real wordmark is a trademark we describe but don’t reproduce.) Because the exact mark isn’t ours to use, the honest description is “an ancient serif spirit,” not the Matagot logo. The type behaves like the brand: mythic, elegant and ancient.

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An ancient serif spirit — mythic and elegant. (Specimen set in Marcellus, a classical serif; NOT the Matagot logo, which is a trademark.)

Ancient serif · the wordmark spiritEgyptian teal · the paletteKemet / Inis · the icons

04

Theme and beauty as the difference

Matagot makes myth desirable.

Matagot is a lesson in competing on theme and beauty. Plenty of publishers make solid strategy games; Matagot wraps its strategy in vivid mythological themes and striking art so that its games are as desirable to look at as they are to play. Kemet’s Egypt, Cyclades’ Greece, Inis’s Celtic isles — each is a fully realised world, beautifully produced, and that thematic richness is Matagot’s signature and its draw. In a market where many Euro games are abstract and dry, Matagot’s commitment to evocative theme and gorgeous presentation gives it a clear, lovable identity. It’s a reminder that in a hobby full of good systems, the games people desire often win on world and beauty as much as mechanics.

For designers and brand-builders, Matagot offers a clear takeaway: evocative theme and beautiful production can be a genuine differentiator. The lessons: build fully realised worlds (ancient myth) rather than abstract systems; invest in art so a game is desirable on sight; and keep the facts precise — Matagot is a Bordeaux publisher known for mythology-themed thematic games (Kemet, Cyclades, Inis). It’s also a reminder to keep it honest: those games are designed by others (Bariot & Montiage; Cathala & Maublanc; Martinez); Inis is Martinez’s, not Cathala’s; Matagot is in Bordeaux, not Marseille; and no official brand hex is published, so the palette here is an interpretation. Matagot makes myth desirable — proof that theme and beauty can be the difference.

05

Explore & save

Keep Matagot’s identity on hand — save it to a board in the Made Good inspiration library.

Matagot identity set

Pin the Egyptian-teal-and-gold palette and the ancient-serif spirit to your own board.

Core Palette
Homage
Aa
Ancient Serif
Wordmark spirit
Egyptian Teal
Gradient

♡ Save to a board

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Source & notes

Editorial reference. This article reports publicly documented facts about Matagot’s visual identity; it is not affiliated with, or endorsed by, Matagot. The Matagot, Kemet and Inis names and logos are trademarks of their respective owners — the graphics here are original abstract homages (colour discs and swatches), not Matagot assets, and no logo is reproduced. Facts reported from public sources (matagot.com, Wikipedia, BGG): Matagot is a French independent board-game publisher based in Bordeaux, founded in 2005; a “matagot” is a wealth-bringing black-cat spirit from Provençal folklore; it is known for beautifully produced thematic strategy games on ancient-mythology themes — Kemet (2012, designed by Jacques Bariot & Guillaume Montiage), Cyclades (2009, by Bruno Cathala & Ludovic Maublanc) and Inis (2016, by Christian Martinez) — plus Giants, Khôra and Meeple War, and it handles a broad catalogue. Honest notes: the games are designed by others (Matagot is the publisher); Inis is Christian Martinez’s design (not Bruno Cathala’s — Cathala co-designed Cyclades); Matagot is based in Bordeaux, not Marseille; and no official brand hex is published, so colours are an unofficial interpretation.