Estelle Colored Glass Brand Guidelines
The jewel tones.
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Two constants: a jewel-tone palette and a modern sans register. Abstract homage — not the Estelle glass or packaging.
The jewel tones
Estelle turns colored glass into jewels for the table.
Estelle Colored Glass is a lesson in heirloom as identity. Founded by Stephanie Summerson Hall and named for her grandmother Estelle — a passionate collector of colored glass — the brand set out to revive a bygone, jewel-toned way of setting a table.
Its identity is hand-blown colored glass in jewel and vintage tones. Estelle’s signature cake stands and colored coupes, stemware and tumblers are, in the brand’s own words, “jewels for your table” — amethyst, cobalt, emerald, blush and mint, vintage-inspired yet modern. Collections like the Sunday Collection, the Regal Collection and Colorblock put colour at the centre. The heirloom, made new.
(Honest notes: the pieces are designed in the US but mouth-blown by glass artisans in Poland — the brand states this plainly, and it’s the most interesting provenance detail. The founder and the grandmother-Estelle story are confirmed on the brand’s site; the ~2019 launch and the widely-reported Black-woman-owned status come from press we couldn’t independently reach, so they’re lightly hedged. The brand is based in South Carolina. There’s no official brand hex, so these tones are an unofficial interpretation. This is design commentary and does not promote any product.)
Colour
Estelle lives in a jewel-tone palette. Click a swatch to copy the hex.
Estelle’s identity is jewelled, colourful and warm — an amethyst, an ink, an emerald, a cobalt, and a blush. The palette pairs an amethyst with an emerald — the register of jewel-toned, vintage-inspired glass. It signals colour and heirloom rather than novelty. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.
The lesson is an amethyst with an emerald signals a jewel-tone glass house. Estelle’s world is a colourful, celebratory table. For designers, it is a reminder that a whole identity can be built on colour treated as jewellery. Because saturated hues fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: make jewel colour the identity; anchor it in a story (an heirloom); keep the forms elegant; and treat any single hex as unofficial.
Typography
The register is a modern sans — clean against the vintage colour.
Estelle’s identity carries a clean, modern, colourful spirit — a jewelled, celebratory glass. A crisp modern sans captures the mood: it is contemporary and confident, a deliberate counterpoint to the vintage product. Set in a jewel-tone palette, the modern sans feels clean and colourful — exactly the personality Estelle carries. It is contemporary rather than nostalgic in its lettering, letting the colour carry the heirloom feeling. (Estelle’s real glass and wordmark are works we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a modern sans spirit,” shown here in a stand-in. The type behaves like the brand: clean, modern and colourful.
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A modern sans spirit — clean and colourful. (Specimen set in Jost, a clean geometric sans STAND-IN; NOT the Estelle packaging.)
Heirloom as identity
Estelle stands for hand-blown jewel-tone colored glass.
Estelle Colored Glass is a lesson in making an heirloom the identity. A jewel-tone palette, a modern sans and a colourful glass make colour the whole brand — clean, modern, celebratory. The colour is the differentiator. The differentiator is jewel-toned colored glass, given a story.
For designers and brand-builders, Estelle offers a clear takeaway: turn colour into jewellery, and anchor it in a story. The lessons: make jewel colour the identity; root it in an heirloom; keep the forms elegant; and be honest about the making. It is also a reminder to stay accurate: it’s a South Carolina brand, designed in the US and mouth-blown in Poland, with a ~2019 launch that’s press-reported, and the palette here is an unofficial interpretation. Estelle made colour the brand — proof that jewel tones, given a story, can be the difference.
Explore & save
Keep Estelle Colored Glass’s identity on hand — save it to a board in the Made Good inspiration library.
Estelle Colored Glass identity set
Pin the jewel-tone palette and the modern-sans register to your own board.



