Nouvel Studio Brand Guidelines
The Mexican design glass.
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Two constants: a terracotta-and-jade palette and a gallery sans register. Abstract homage — not the Nouvel Studio glass or packaging.
The Mexican design glass
Nouvel Studio blows Mexican glass into design objects.
Nouvel Studio is a lesson in craft plus collaboration. A Mexican design-glass house — now branding itself simply Nouvel — it turns the country’s glassblowing skill into contemporary, gallery-register objects.
Its identity is hand-blown Mexican design glass advanced through designer collaborations. Master glassblowers make sculptural vases, bowls, decanters and stemware, and the studio invites designers to shape them — independently confirmed collaborations include Julie Richoz’s “Isla,” Jan Hendrix’s “Ficus,” Orfeo Quagliata’s “Mipreshus” and Emiliano Godoy’s “Vilma.” Mexican craft, opened up to design.
(Honest notes: the brand has rebranded from “Nouvel Studio” to “Nouvel” (nouvel.glass), so we use both. It sits under the Mexican glass group Pavisa; the deeper 1952/1964 lineage and the founder’s name are the brand’s own account, so we hedge them, and we keep the city generic. The studio also runs an industrial glass-packaging arm, so not everything is one-off art glass. There’s no official brand hex, so these tones are an unofficial interpretation. This is design commentary and does not promote any product.)
Colour
Nouvel Studio lives in a terracotta-and-jade palette. Click a swatch to copy the hex.
Nouvel Studio’s identity is hand-made, contemporary and Mexican — a terracotta, an ink, a jade, a cobalt, and a sand. The palette pairs a terracotta with a jade — the register of warm, multi-hue design glass. It signals craft and collaboration rather than novelty. The honest caveat: with no published brand hex, these tones are an original, unofficial interpretation, not first-party values.
The lesson is a terracotta with a jade signals a Mexican design-glass house. Nouvel Studio’s world is a sculptural, coloured, hand-blown glass. For designers, it is a reminder that craft becomes a design brand when you open it to collaborators. Because a warm terracotta can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: make craft the base; invite designers to shape it; keep the register gallery-like; and treat any single hex as unofficial.
Typography
The register is a gallery sans — minimal, contemporary, considered.
Nouvel Studio’s identity carries a minimal, contemporary, considered spirit — a sculptural, hand-blown glass. A clean gallery sans captures the mood: it is quiet and modern, the register of collectible design. Set in a terracotta-and-jade palette, the gallery sans feels minimal and warm — exactly the personality Nouvel Studio carries. It is restrained rather than loud, letting the glass and its collaborators speak. (Nouvel Studio’s real glass and wordmark are works we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a gallery sans spirit,” shown here in a stand-in. The type behaves like the brand: minimal, contemporary and considered.
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A gallery sans spirit — minimal and contemporary. (Specimen set in Manrope, a clean modern sans STAND-IN; NOT the Nouvel Studio packaging.)
Craft plus collaboration
Nouvel Studio stands for Mexican hand-blown design glass.
Nouvel Studio is a lesson in making collaboration the identity. A terracotta-and-jade palette, a gallery sans and a sculptural, hand-blown glass make craft-plus-design the whole brand — minimal, contemporary, Mexican. The collaboration is the differentiator. The differentiator is Mexican craft opened to designers.
For designers and brand-builders, Nouvel Studio offers a clear takeaway: turn a craft into a design brand through collaborators. The lessons: base it on real craft; invite designers to shape it; keep the register gallery-like; and be honest about the story. It is also a reminder to stay accurate: it’s a Mexican house (rebranded “Nouvel”) under the Pavisa group, its deeper lineage is self-reported, and the palette here is an unofficial interpretation. Nouvel Studio made collaboration the brand — proof that craft, opened up, can be the difference.
Explore & save
Keep Nouvel Studio’s identity on hand — save it to a board in the Made Good inspiration library.
Nouvel Studio identity set
Pin the terracotta-and-jade palette and the gallery-sans register to your own board.



