Florentine Kitchen Knives Brand Guidelines
Designed to the handle.
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Two constants: an emerald palette and a design-sans register. Abstract homage — not a Florentine knife, handle or wordmark.
Designed to the handle
Florentine Kitchen Knives is a design-forward brand, born in Tel Aviv and now handcrafted in Barcelona.
Florentine Kitchen Knives is a lesson in product design as the identity. Started from a design graduate’s project, it treats the kitchen knife as an object to design as much as to forge — cut from a single sheet of steel, finished with a distinctive stacked, colourful handle and a gilded number. Its answer to how a modern independent knife is made is a designer’s one: resolve the whole object, blade and grip, as one considered piece. A knife that looks like it came from a design studio, because it did.
Its identity is the modern maker who designs the whole object. Florentine’s single-sheet construction, its colourful stacked handle and its Barcelona making are the work it is known for. A design language, made a signature. A brand where the handle is the headline.
(Honest notes, so the story stays precise. Florentine Kitchen Knives was founded in 2012 by the Israeli product designer Tomer Botner, out of his graduate project at the Shenkar School, and is co-led with Noam Blumenthal. Its name comes from the Florentin neighbourhood of Tel Aviv, where it began with a network of local craftsmen — but today it is based in and handcrafted in Barcelona, in the Poblenou district, so the honest line is that it was born in Tel Aviv and is now made in Spain, not that it is Israeli-made today. Its design DNA is a single sheet of steel forming blade and handle, with stacked silicone-disc handles in bold colours and gilded numbering, in high-carbon and stainless options; we describe the range by knife type rather than assert specific collection names we could not confirm. Its handle design and marks are trade dress and IP, described but never reproduced, and there is no official brand hex — these tones are an unofficial interpretation. This is design commentary and does not promote any product.)
Colour
Florentine lives in an emerald palette. Click a swatch to copy the hex.
Florentine’s identity is bold, designed and contemporary — an emerald, an ink, a coral, a plum, and a chalk. The palette leans emerald and coral: the register of the brand’s bold, jewel-toned handles. It signals design and colour over tradition. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation — an evocation of its colourful spirit, not sampled from any product.
The lesson is an emerald palette signals a design-forward, made-in-Barcelona identity. Florentine’s world is a single-sheet, colour-handled, made-in-Spain designed object. For designers, it is a reminder that a bold emerald and a coral can carry a brand built on product design — the colours of a stacked disc handle rather than of a workshop. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: design the whole object; own the colour; be honest about origin versus home; and treat any single hex as unofficial.
Typography
The register is a design sans — clean, geometric, considered.
Florentine’s identity carries a clean, geometric, considered spirit — a designed object, not a rustic one. A design sans captures the mood: even, modern and intentional, the register of a product-design studio. Set in an emerald palette, the design sans feels clean and geometric — exactly the personality Florentine carries. It is considered rather than incidental, mirroring a knife resolved as one designed piece. (Florentine’s real handle design and marks are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a design-sans spirit,” shown here in a stand-in. The type behaves like the maker: clean, geometric and considered.
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A design-sans spirit — clean and considered. (Specimen set in Sora, a design-sans STAND-IN; NOT the Florentine wordmark or any knife design.)
The new bladesmiths
Florentine stands for the designed object.
Florentine is a lesson in making product design the identity. An emerald palette, a design sans and a single-sheet blade make one thing — a kitchen knife resolved as a designed object — the whole maker: bold, designed and contemporary. The design language is the differentiator. The differentiator is a product designer’s eye: the handle, the colour and the whole silhouette are considered as carefully as the edge, so the knife reads as design first.
Put to work, the identity is design as the whole proposition. A maker building in this spirit would treat the object’s form and grip as inseparable from its function, own a distinctive visual language, and be honest about where an idea was born versus where it is now made. It would let the handle be the recognisable signature. A brand learning from it would resist diluting a strong design language as it grows, and would keep the making close enough to protect the details that make it recognisable. It would say plainly it is now handcrafted in Barcelona while honouring its Tel Aviv origin. A brand learning from it would remember that a strong design language is an asset to defend, not a look to refresh on a whim, and that the point of a distinctive object is that it stays recognisable across the years. The lesson Florentine teaches is that product design can build a brand: the design gives it distinction, and the Barcelona making gives it substance. The design is the personality, and the handle is the proof.
For designers and brand-builders, Florentine holds the design-forward pole in this round about the new bladesmiths: design the whole object, and let the handle be the signature. The lessons: design blade and grip as one; own a colour language; be honest about origin versus home; and never reproduce a protected design. It is also a reminder to stay precise: Florentine Kitchen Knives was founded in 2012 by Tomer Botner, born in Tel Aviv’s Florentin and now handcrafted in Barcelona — with the palette here an unofficial interpretation. Florentine made product design the maker — proof that a designed object can be the difference.
Explore & save
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Florentine Kitchen Knives identity set
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