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Florentine Kitchen Knives Brand Guidelines: Designed to the Handle

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Brand Guidelines · Field Guide

Florentine Kitchen Knives Brand Guidelines

Designed to the handle.

FIG 1.0 — BLADE (ABSTRACT HOMAGE)

FIG 1.1 — DESIGN SANS
Aa

Two constants: an emerald palette and a design-sans register. Abstract homage — not a Florentine knife, handle or wordmark.

Palette
Emerald and coral
Founded
2012Spain
Where
Barcelona, Spain
Signature
Design-forward handle
01

Designed to the handle

Florentine Kitchen Knives is a design-forward brand, born in Tel Aviv and now handcrafted in Barcelona.

Florentine Kitchen Knives is a lesson in product design as the identity. Started from a design graduate’s project, it treats the kitchen knife as an object to design as much as to forge — cut from a single sheet of steel, finished with a distinctive stacked, colourful handle and a gilded number. Its answer to how a modern independent knife is made is a designer’s one: resolve the whole object, blade and grip, as one considered piece. A knife that looks like it came from a design studio, because it did.

Its identity is the modern maker who designs the whole object. Florentine’s single-sheet construction, its colourful stacked handle and its Barcelona making are the work it is known for. A design language, made a signature. A brand where the handle is the headline.

(Honest notes, so the story stays precise. Florentine Kitchen Knives was founded in 2012 by the Israeli product designer Tomer Botner, out of his graduate project at the Shenkar School, and is co-led with Noam Blumenthal. Its name comes from the Florentin neighbourhood of Tel Aviv, where it began with a network of local craftsmen — but today it is based in and handcrafted in Barcelona, in the Poblenou district, so the honest line is that it was born in Tel Aviv and is now made in Spain, not that it is Israeli-made today. Its design DNA is a single sheet of steel forming blade and handle, with stacked silicone-disc handles in bold colours and gilded numbering, in high-carbon and stainless options; we describe the range by knife type rather than assert specific collection names we could not confirm. Its handle design and marks are trade dress and IP, described but never reproduced, and there is no official brand hex — these tones are an unofficial interpretation. This is design commentary and does not promote any product.)

02

Colour

Florentine lives in an emerald palette. Click a swatch to copy the hex.

Florentine’s identity is bold, designed and contemporary — an emerald, an ink, a coral, a plum, and a chalk. The palette leans emerald and coral: the register of the brand’s bold, jewel-toned handles. It signals design and colour over tradition. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation — an evocation of its colourful spirit, not sampled from any product.

The lesson is an emerald palette signals a design-forward, made-in-Barcelona identity. Florentine’s world is a single-sheet, colour-handled, made-in-Spain designed object. For designers, it is a reminder that a bold emerald and a coral can carry a brand built on product design — the colours of a stacked disc handle rather than of a workshop. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: design the whole object; own the colour; be honest about origin versus home; and treat any single hex as unofficial.

Copy
Emerald
#1E7A5E
Copy
Ink
#0E1412
Copy
Coral
#C85A3A
Copy
Plum
#3A2E3A
Copy
Chalk
#E7EDEA
03

Typography

The register is a design sans — clean, geometric, considered.

Florentine’s identity carries a clean, geometric, considered spirit — a designed object, not a rustic one. A design sans captures the mood: even, modern and intentional, the register of a product-design studio. Set in an emerald palette, the design sans feels clean and geometric — exactly the personality Florentine carries. It is considered rather than incidental, mirroring a knife resolved as one designed piece. (Florentine’s real handle design and marks are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a design-sans spirit,” shown here in a stand-in. The type behaves like the maker: clean, geometric and considered.

Aa

A design-sans spirit — clean and considered. (Specimen set in Sora, a design-sans STAND-IN; NOT the Florentine wordmark or any knife design.)

Design sans · the registerEmerald and coral · the paletteDesign-forward handle · the signature

04

The new bladesmiths

Florentine stands for the designed object.

Florentine is a lesson in making product design the identity. An emerald palette, a design sans and a single-sheet blade make one thing — a kitchen knife resolved as a designed object — the whole maker: bold, designed and contemporary. The design language is the differentiator. The differentiator is a product designer’s eye: the handle, the colour and the whole silhouette are considered as carefully as the edge, so the knife reads as design first.

Put to work, the identity is design as the whole proposition. A maker building in this spirit would treat the object’s form and grip as inseparable from its function, own a distinctive visual language, and be honest about where an idea was born versus where it is now made. It would let the handle be the recognisable signature. A brand learning from it would resist diluting a strong design language as it grows, and would keep the making close enough to protect the details that make it recognisable. It would say plainly it is now handcrafted in Barcelona while honouring its Tel Aviv origin. A brand learning from it would remember that a strong design language is an asset to defend, not a look to refresh on a whim, and that the point of a distinctive object is that it stays recognisable across the years. The lesson Florentine teaches is that product design can build a brand: the design gives it distinction, and the Barcelona making gives it substance. The design is the personality, and the handle is the proof.

For designers and brand-builders, Florentine holds the design-forward pole in this round about the new bladesmiths: design the whole object, and let the handle be the signature. The lessons: design blade and grip as one; own a colour language; be honest about origin versus home; and never reproduce a protected design. It is also a reminder to stay precise: Florentine Kitchen Knives was founded in 2012 by Tomer Botner, born in Tel Aviv’s Florentin and now handcrafted in Barcelona — with the palette here an unofficial interpretation. Florentine made product design the maker — proof that a designed object can be the difference.

05

Explore & save

Keep Florentine Kitchen Knives’s identity on hand — save it to a board in the Made Good inspiration library.

Florentine Kitchen Knives identity set

Pin the emerald palette and the design-sans register to your own board.

Core Palette
Homage
Aa
Design sans
The register
Design sans
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about Florentine Kitchen Knives’ visual identity as design commentary; it is not affiliated with, or endorsed by, Florentine Kitchen Knives, and it does not promote the purchase or use of any product. The Florentine name, its handle design and marks are trademarks/works of their owner — the graphics here are original abstract homages (colour discs and steel/edge-texture swatches); no blade, handle or wordmark is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported from public sources (florentinekitchenknives.com): Florentine Kitchen Knives is a design-forward knife brand (founded 2012 by product designer Tomer Botner, co-led with Noam Blumenthal; named after Tel Aviv’s Florentin neighbourhood), now based and handcrafted in Barcelona, Spain (Poblenou). Honest notes: it was born in Tel Aviv and is now made in Spain, not Israeli-made today; the range is described by knife type rather than by unverified collection names. No official brand hex is published, so the tones here are an unofficial interpretation.