Bricasti Design Brand Guidelines
The Massachusetts reverb and DAC maker founded by two Lexicon veterans.
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Two constants: a slate, steel and copper palette and a clean humanist sans register. Abstract homage — not a Bricasti product or mark; no front panel, logo or nameplate is reproduced.
Brian and Casey
Two Lexicon veterans and a reverb.
Bricasti Design is a small American company in Shirley, Massachusetts. Stereophile reported in October 2025 that it “started in 2004 as a pro-audio company” there, founded by Brian Zolner and Casey Dowdell. The name joins the first letters of the two men’s first names; Sound On Sound’s reviewer Paul White wrote in 2008 that the “ti” on the end was added “just for luck.” The company’s own website carries a copyright line that begins in 2002, two years before the founding date Stereophile gives; the site does not explain the difference, so we note both.
Both founders came from Lexicon, the Massachusetts company that helped define the digital reverb. English Wikipedia says Lexicon was founded in Waltham in 1971 and bought by Harman in 1993, and that its Model 224 reverb was unveiled at the Audio Engineering Society convention in 1978. At Lexicon, according to Stereophile, Zolner was for many years vice-president of international sales and Dowdell was a DSP engineer. Sound On Sound described the M7 as the work of “a small team of ex-Lexicon engineers” and noted that their previous employer had become a competitor.
The roles have stayed with the founders. Stereophile’s 2025 review describes Zolner as Bricasti’s chief designer and chief executive, and says Dowdell still designs and writes the company’s signal-processing software in-house; the company’s contact page lists Zolner as president. We found no record of an acquisition or an outside owner in the sources checked, so we describe Bricasti as founder-run, as far as those sources show.
Colour
From the M7 reverb to the M21 converter.
Bricasti’s first product was a studio reverb, the Model 7, or M7. The company’s website was already showing it with “preliminary” specifications in August 2006, according to the Internet Archive; Stereophile dates its release to 2007, and Sound On Sound reviewed it in February 2008, when it was still the company’s “one and only current product.” White described six dual-core Analog Devices DSP chips, a 1U stainless-steel chassis with a sculpted aluminium front panel, and separate power supplies — a linear transformer supply for the analogue section and a switch-mode one for the digital. Zolner told him, White wrote, that the algorithms worked on “an entirely different principle” from Lexicon’s, with separate engines for the early reverberation, the late decay and the early reverberation below 80Hz. White’s verdict: “I can honestly say I’ve never used a better-sounding reverb device.” In 2025 Stereophile still called the M7 “industry-standard.”
The move into home audio came with the M1 digital-to-analogue converter. Stereophile’s columnist John Marks first wrote about it in August 2011 and John Atkinson reviewed it the following March, according to the magazine’s 2025 account. The company describes the M1 as a dual-mono design — two isolated channels, each with its own linear power supply — built around the Analog Devices AD1955 converter chip used in mono, with filters of its own. Rather than replace models, Bricasti sells upgrades: Stereophile’s reviewer Sasha Matson said his M1 had been upgraded first to SE MDx and then to Series II status, a practice the company calls “Continuous Innovation.”
Today the company offers 22 home products in two lines, Stereophile reported. The website lists Classic and Platinum series converters, the M12 source controller, the M19 SACD transport, the M5 network player, the M20 preamplifier and stereo and monoblock amplifiers, alongside the professional M7 and M7M reverbs, the M10 remote and the MC1 converter. The newest flagship converter, the M21, was reviewed by Stereophile in October 2025 at $16,500. It offers three conversion paths in one box — sigma-delta, an R-2R “ladder” and a native one-bit DSD path of the company’s own design — with filters written by Dowdell. John Atkinson’s measurements found the sigma-delta mode “superb” and the ladder mode measurably weaker, with higher distortion; Zolner told the magazine that some listeners still find the ladder offers “a more natural or relaxed sound.”
Typography
Digital and pro audio.
The makers in this guide work on the digital side of hi-fi and studio audio: the converters that turn digital files into an analogue signal, the network players that stream them and the servers that store them.
Two came from the studio. RME’s interfaces and converters are published by Audio AG of Haimhausen, Germany, and its manuals name IMM electronics of Mittweida, in Saxony, as the manufacturer. Bricasti Design, founded by two former Lexicon staff, makes reverbs and converters in Shirley, Massachusetts, it says.
Three are in Hong Kong and mainland China. Lumin is a brand of Pixel Magic Systems, whose address is in the Hong Kong Science Park at Sha Tin; Hi-Fi News lists the maker as Pixel Magic Systems, Hong Kong. Auralic’s Chinese website describes research centres in Beijing and Hangzhou. Holo Audio, founded by Jeff Zhu according to its US distributor, is listed as Chinese by 6moons, though the websites we checked give no city.
The other two are in Portugal and the US. Innuos, a music-server maker that began in London in 2009, now gives its headquarters as Faro, in Portugal’s Algarve, with a sales office in England. MSB Technology, which its 1998 website said was founded in 1985, has its factory in Watsonville, California, and says its development and manufacturing are done in California.
Where the products are made varies more: some makers name a factory, some describe their own workshops, and some say little.
This guide sets out what can be checked about each brand — who founded it, who owns it, and what it says about where its products are made — and marks clearly what rests only on the company’s own word.
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A clean humanist sans — the company’s homepage loads Adobe’s free Source Sans Pro. (Specimen set in Source Sans 3, a sans STAND-IN; NOT the Bricasti logo.)
Bricasti Design
Made in a brick mill, the company says.
On where its products are made, Bricasti is direct. Its website says “All of our products are crafted in the old world tradition, in a classic brick mill building in Massachusetts USA by a team of individuals dedicated to excellence,” and its contact page gives its Shirley address for manufacturing and shipping. Stereophile’s specification panel for the M21 says “Designed and built in USA,” and the earliest archived version of the website, from 2006, already described the M7 as “Hand Crafted in the USA.” Those statements come from the company; we have not seen the workshop. Stereophile did report what is inside the M21: hand-built linear power supplies with capacitors from Nichicon and Illinois Capacitor and transformers from Powertronix.
The look is restrained. Stereophile described the M21’s bevelled front panel framing a small readout and a rotary knob, with six buttons below, and found it the same size as the M1 — 17 by 12 by 4.5 inches, and 15lb; inside, it wrote, it was “a bit like looking into a precisely organized jewelry box.” The website, in English and Chinese, loads Adobe’s free Source Sans Pro typeface; no logo typeface or brand colour is documented.
For a design guide, Bricasti Design shows how a reputation built on one studio reverb can carry a small company into home hi-fi under the same founders. Compare Mytek, the New York studio-converter maker that builds in Poland, and Grimm Audio, the studio partnership behind the LS1 monitor. For this guide we use slate, steel and copper with a sans, an unofficial interpretation; no product or logo is reproduced.
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Bricasti Design identity set
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