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Trayvax Brand Guidelines: The Bellingham-Made Heirloom Wallet

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Brand Guidelines · Field Guide

Trayvax Brand Guidelines

The Bellingham-made heirloom wallet.

FIG 1.0 — MATERIAL DISCS (ABSTRACT HOMAGE)

FIG 1.1 — HEIRLOOM SERIF
Aa

Two constants: a burnt-orange palette and an heirloom-serif register. Abstract homage — not a Trayvax product or mark; no wallet, metal plate or logo is reproduced.

Made in
Bellingham, WA
Since
2013started 2012
Founder
Mark King
Owned
Independent
01

The Bellingham-made heirloom wallet

Trayvax is the independent metal-and-leather wallet maker hand-assembled in Bellingham, Washington, using US materials including Horween leather, and backed by a 65-year heirloom warranty.

Trayvax brings the slim-carry round its made-in-America node — a metal-and-leather wallet maker whose whole pitch is a wallet built to be inherited, not replaced. The founder, Mark King, is a CNC-trained machinist who launched the brand on a roughly forty-five-thousand-dollar Kickstarter, famously starting with eighty-seven dollars to his name out of a studio apartment. Trayvax makes and sells the wallets, and its answer to a round about where things are made is that it machines and hand-assembles them in Bellingham, Washington, and warranties them for sixty-five years.

Its identity is the Bellingham-made heirloom wallet. The machined metal plate, the full-grain leather and the built-to-be-inherited ethos are the story here. A wallet, made to last. The Bellingham-made heirloom wallet.

(Honest notes, so a date is stated as a range and a claim is framed with care. Trayvax sells metal-and-leather wallets as its heroes, led by the Contour Wallet, and we report its performance language as the brand’s own. On the founding, sources place the studio-apartment start in 2012 and the Kickstarter-born brand in 2013, so we state 2012–2013 rather than a single year. On geography, a correction worth making: the company is in Bellingham, Washington — Bainbridge Island is where Mark King grew up, not where Trayvax is based — so we place it in Bellingham. It is independent and privately held. On where it is made, the point that carries the round: Trayvax hand-assembles in Bellingham using US materials, including Horween leather from Chicago, and markets a “100% USA made” story; we report that as the brand’s claim and describe documented Bellingham assembly and US leather, without asserting that every last sub-component is US-origin, which is not publicly detailed. Its designs are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation.)

02

Colour

Trayvax lives in a burnt orange. Click a swatch to copy the hex.

Trayvax’s identity is rugged, warm and durable — a burnt orange, an ink, a pale tan, a deep rust, and a paper. The palette leans burnt orange and pale tan: a tanned-leather-and-Cerakote register that nods to metal and hide rather than a loud logo colour. It signals a Bellingham-made heirloom wallet — hard-wearing, honest and built. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.

The lesson is a burnt orange signals a rugged, made-here identity. Trayvax’s world is a machined plate wrapped in full-grain leather and a strap. For designers, it is a reminder that a warm burnt orange and a soft pale tan can carry a hardware brand — a workshop tone held as colour, not as a product shot. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: credit Mark King; date it to 2012–2013; place it in Bellingham; and treat any single hex as unofficial.

Copy
Burnt orange
#B0602C
Copy
Ink
#241005
Copy
Pale tan
#E6BE9C
Copy
Deep rust
#5E2E12
Copy
Paper
#F5E9DF
03

Typography

The register is an heirloom serif — rugged, sturdy, built-to-last.

Trayvax’s identity carries a rugged, sturdy, built-to-last spirit — a machinist’s object, not a fashion label. An heirloom serif captures the mood: solid, warm and confident, the register of a wallet meant to be handed down. Set in a burnt-orange palette, the heirloom serif feels rugged and durable — exactly the personality Trayvax carries. It behaves like a made, machined thing rather than a logo, mirroring metal and hide. (Trayvax’s real wallets, the metal plate and the logo are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “an heirloom-serif brand,” shown here in a stand-in. The type behaves like the brand: rugged, sturdy and built to last.

Aa

An heirloom-serif brand — rugged and built to last. (Specimen set in Fraunces, an heirloom-serif STAND-IN; NOT the Trayvax logo or any wallet plate.)

Heirloom serif · the registerBurnt orange and pale tan · the paletteHand-assembled in Bellingham, WA; independent, 65-year warranty · the signature

04

The slim carry

Trayvax stands for the Bellingham-made heirloom wallet.

Trayvax brings the round its made-in-America node. A burnt-orange palette, an heirloom serif and a Bellingham workshop make one thing — the Bellingham-made heirloom wallet — the whole identity: rugged, warm and durable. The machinist origin is the pitch, and the sixty-five-year warranty is the proof. The point is a wallet built to be inherited rather than replaced, in a round about where things are made.

Put to work, the identity is the brand told straight, date stated as a range and claim framed with care. A maker in this spirit would credit Mark King, date it to 2012–2013, and place it in Bellingham. A reader in this spirit would keep the facts right: Trayvax sells metal-and-leather wallets as its heroes, led by the Contour Wallet; it was founded by Mark King, a CNC machinist who started with eighty-seven dollars and a Kickstarter; it is independent and privately held; and it hand-assembles in Bellingham, Washington, using US materials including Horween leather, with a “100% USA made” story we report as its own claim. Trayvax sits among the round’s makers, after Secrid. The honest editorial moves are to state 2012–2013, to correct Bainbridge to Bellingham, to name Horween, and to keep the made-here claim to what is shown.

For designers and brand-builders, Trayvax continues the slim carry: let a workshop and a warranty carry the brand — and frame a made-here claim with care. The lessons: build a brand on machining and a promise of longevity; credit a machinist founder; correct a hometown-versus-headquarters mix-up; name your materials honestly; and never reproduce a mark. It is also a reminder to stay precise: Trayvax is the independent metal-and-leather wallet maker hand-assembled in Bellingham, Washington, with Horween leather and a 65-year heirloom warranty — with the palette here an unofficial interpretation. Read that way, Trayvax is less a wallet than a made-here promise: rugged, warm, built to last. The lesson for a brand is that a workshop and a warranty reinforce each other, and framing the origin honestly keeps the story earned. Trayvax made the-Bellingham-made-heirloom-wallet the identity — proof that made-here carries the round.

05

Explore & save

Keep Trayvax’s identity on hand — save it to a board in the Made Good inspiration library.

Trayvax identity set

Pin the burnt-orange palette and the heirloom-serif register to your own board.

Core Palette
Homage
Aa
Heirloom serif
The register
Heirloom serif
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about Trayvax’s visual identity as design commentary; it is not affiliated with, or endorsed by, Trayvax. The Trayvax name and its designs are IP of their owners — the graphics here are original abstract homages (colour discs and leather-and-metal texture swatches); no wallet, metal plate or logo is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported from the brand’s own pages and independent coverage: Trayvax sells metal-and-leather wallets (Contour Wallet and others) as its heroes; founder Mark King is a CNC machinist who launched via a ~$45k Kickstarter (starting with “$87 to his name”); it is independent and privately held; it hand-assembles in Bellingham, WA, using US materials including Horween leather, and offers a 65-year warranty. Honest notes: ⚠ the founding is stated as 2012–2013 (studio-apartment start 2012 / Kickstarter-born brand 2013); ⚠ the company is in Bellingham, WA — Bainbridge Island is the founder’s hometown, not the headquarters; ⚠ “100% USA made” is reported as the brand’s claim alongside documented Bellingham assembly and US leather, without asserting every sub-component is US-origin (not publicly detailed); all performance language is the brand’s own. No official brand hex is used, so the tones here are an unofficial interpretation.