Secrid Brand Guidelines
The Dutch social-workshop card wallet.
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Two constants: a steel-blue palette and a technical-sans register. Abstract homage — not a Secrid product or mark; no wallet, mechanism or logo is reproduced.
The Dutch social-workshop card wallet
Secrid is the independent, B Corp card-wallet maker whose patented aluminium Cardprotector is assembled in Dutch sheltered workshops and stamped with a unique serial number.
Secrid opens the slim-carry round as its where-made anchor — a card-wallet maker whose whole story is who assembles it, and where. The design couple René van Geer and Marianne van Sasse van Ysselt cut their first minimal card wallet in The Hague in 1995; the Secrid brand and its first commercial product followed in 2009, and the company still describes itself as a Dutch wallet maker since 1995. Secrid makes and sells the wallets, and its answer to a round about where things are made is that it assembles them in the Netherlands, in social enterprises, and signs each one.
Its identity is the Dutch social-workshop card wallet. The aluminium Cardprotector, the sheltered-workshop assembly and the independent, B Corp ownership are the story here. A wallet, made here — and signed. The Dutch social-workshop card wallet.
(Honest notes, so the maker is credited and the claims stay measured. Secrid sells card wallets as its heroes — the Cardprotector, the Miniwallet and the Slimwallet — and we report its performance language as the brand’s own. On a two-date point of accuracy: the founders made their first card wallet in 1995, but the Secrid brand launched in 2009, so we state both rather than a single flat year. Its ownership is clear: it is independent and family-owned as Secrid B.V., and a Certified B Corporation. On where it is made, the point that carries the round: assembly happens in the Netherlands, in Dutch sheltered workshops and social enterprises — around Leiden, Delft and Haarlem, with sewing in Vlaardingen — by people who face barriers to the ordinary labour market, and Secrid says the model has created more than two hundred jobs. We say “designed and assembled in the Netherlands,” because Secrid does not publish a full component-by-component origin, though it names European leather. Its designs are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation.)
Colour
Secrid lives in a steel blue. Click a swatch to copy the hex.
Secrid’s identity is engineered, quiet and social — a steel blue, an ink, a pale sky, a deep steel, and a paper. The palette leans steel blue and pale sky: an anodised-aluminium register that nods to the machined card case rather than a loud logo colour. It signals a Dutch social-workshop card wallet — precise, cool and made. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.
The lesson is a steel blue signals an engineered, made-here identity. Secrid’s world is an aluminium case with a single thumb-lever that fans the cards. For designers, it is a reminder that a cool steel blue and a soft pale sky can carry a product brand — a machined tone held as colour, not as a mechanism. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: credit the founders; state 1995 and 2009 both; name the sheltered-workshop assembly; and treat any single hex as unofficial.
Typography
The register is a technical sans — engineered, precise, Dutch.
Secrid’s identity carries an engineered, precise, Dutch spirit — a made object, not a fashion label. A technical sans captures the mood: clean, geometric and confident, the register of an anodised card case. Set in a steel-blue palette, the technical sans feels engineered and quiet — exactly the personality Secrid carries. It behaves like a machined part rather than a logo, mirroring brushed aluminium. (Secrid’s real wallets, the Cardprotector lever and the logo are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a technical-sans brand,” shown here in a stand-in. The type behaves like the brand: engineered, precise and Dutch.
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A technical-sans brand — engineered and precise. (Specimen set in Space Grotesk, a technical-sans STAND-IN; NOT the Secrid logo or the Cardprotector mechanism.)
The slim carry
Secrid stands for the Dutch social-workshop card wallet.
Secrid opens the slim-carry round as its where-made anchor. A steel-blue palette, a technical sans and a patented aluminium case make one thing — the Dutch social-workshop card wallet — the whole identity: engineered, quiet and social. The sheltered-workshop assembly is the pitch, and the serial number on every wallet is the proof. The point is a product whose social story and its authenticity mark are literally the same object, opening a round about where things are made.
Put to work, the identity is the brand told straight, maker credited and claims measured. A maker in this spirit would credit René van Geer and Marianne van Sasse van Ysselt, state 1995 and 2009 both, and name the sheltered-workshop assembly. A reader in this spirit would keep the facts right: Secrid sells card wallets as its heroes, led by the Cardprotector; it is independent, family-owned and a Certified B Corp; it assembles in the Netherlands, in social enterprises around Leiden, Delft and Haarlem, and says the model has created more than two hundred jobs; and each wallet is stamped with a unique serial number. Secrid opens the round of makers, before Trayvax. The honest editorial moves are to state both dates, to credit the founders, to name the assembly, and to keep the origin claim to what is published.
For designers and brand-builders, Secrid opens the slim carry: let where it is made — and who makes it — be the identity. The lessons: build a brand on assembly and provenance, not just a logo; credit the founders; state a two-part founding date honestly; keep a made-here claim to what you can show; and never reproduce a patented mechanism. It is also a reminder to stay precise: Secrid is the independent, B Corp card-wallet maker whose aluminium Cardprotector is assembled in Dutch sheltered workshops and serial-numbered — with the palette here an unofficial interpretation. Read that way, Secrid is less a wallet than a made-here promise: engineered, social, signed. The lesson for a brand is that provenance and social purpose reinforce each other, and signing every unit keeps the story earned. Secrid made the-Dutch-social-workshop-card-wallet the identity — proof that where-made can open a round.
Explore & save
Keep Secrid’s identity on hand — save it to a board in the Made Good inspiration library.
Secrid identity set
Pin the steel-blue palette and the technical-sans register to your own board.



