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Ekster Brand Guidelines: The Designed-in-Amsterdam Smart Wallet

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Brand Guidelines · Field Guide

Ekster Brand Guidelines

The designed-in-Amsterdam smart wallet.

FIG 1.0 — MATERIAL DISCS (ABSTRACT HOMAGE)

FIG 1.1 — SMART SANS
Aa

Two constants: an Ekster-teal palette and a smart-sans register. Abstract homage — not an Ekster product or mark; no wallet, card-ejector or logo is reproduced.

Designed in
Netherlandsmade in China
Since
2015Kickstarter 2016
Founders
Momma & Scharnigg
Owned
Independent · B Corp
01

The designed-in-Amsterdam smart wallet

Ekster is the independent, B Corp smart-wallet brand designed in the Netherlands and made overseas, known for its click-eject aluminium cardholder and its solar-powered tracker card.

Ekster brings the slim-carry round its honest designed-here-made-there node — a smart-wallet brand that is candid about designing in the Netherlands and manufacturing abroad. It grew from a mid-2010s idea by two Dutch students, Olivier Momma and Rick Scharnigg, who met on a Fulbright scholarship, and had its breakout on Kickstarter in 2016 with the Parliament wallet. Ekster makes and sells the wallets, and its answer to a round about where things are made is to say plainly that it is designed in Amsterdam and made overseas.

Its identity is the designed-in-Amsterdam smart wallet. The click-eject aluminium cardholder, the solar tracker card and the B Corp independence are the story here. A wallet, designed here and made there — said out loud. The designed-in-Amsterdam smart wallet.

(Honest notes, so a date is hedged and a where-made claim is not overstated. Ekster sells smart wallets as its heroes — the Parliament bifold, the Senate cardholder and the aluminium cardholder — and we report its performance language as the brand’s own. On the founding, sources vary between 2015 and 2016, so we say it was founded around 2015 with its breakout Kickstarter in 2016. Its ownership is clear: it is independent, privately held, and a Certified B Corp. On where it is made, the point that carries the round: Ekster designs in the Netherlands and manufactures overseas, primarily in China; its aluminium is largely recycled and its leather is from certified tanneries — so we say “designed in the Netherlands, made overseas,” and we do not imply it is EU- or Dutch-made. Its card-ejection mechanism is patented, and its designs are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation.)

02

Colour

Ekster lives in an Ekster teal. Click a swatch to copy the hex.

Ekster’s identity is smart, modern and candid — an Ekster teal, an ink, a pale aqua, a deep teal, and a paper. The palette leans Ekster teal and pale aqua: a bright, tech-forward register that nods to a connected wallet rather than a loud logo colour. It signals a designed-in-Amsterdam smart wallet — clever, clean and current. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.

The lesson is an Ekster teal signals a smart, tech-forward identity. Ekster’s world is an aluminium cardholder that fans cards at a click, and a solar tracker card. For designers, it is a reminder that a bright teal and a pale aqua can carry a tech-accessory brand — a connected tone held as colour, not as a mechanism. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: credit Momma and Scharnigg; hedge the year to around 2015 with a 2016 Kickstarter; state designed-here-made-overseas honestly; and treat any single hex as unofficial.

Copy
Ekster teal
#1F8A80
Copy
Ink
#042320
Copy
Pale aqua
#A6DCD6
Copy
Deep teal
#0E4A44
Copy
Paper
#E0F2EF
03

Typography

The register is a smart sans — clever, clean, modern.

Ekster’s identity carries a clever, clean, modern spirit — a connected object, not a fashion label. A smart sans captures the mood: friendly, precise and confident, the register of a tech-forward wallet. Set in an Ekster-teal palette, the smart sans feels clever and current — exactly the personality Ekster carries. It behaves like a designed gadget rather than a logo, mirroring anodised aluminium. (Ekster’s real wallets, the card-ejector and the logo are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a smart-sans brand,” shown here in a stand-in. The type behaves like the brand: clever, clean and modern.

Aa

A smart-sans brand — clever and modern. (Specimen set in Work Sans, a smart-sans STAND-IN; NOT the Ekster logo or the card-ejector mechanism.)

Smart sans · the registerEkster teal and pale aqua · the paletteDesigned in the Netherlands, made overseas; independent, B Corp · the signature

04

The slim carry

Ekster stands for the designed-in-Amsterdam smart wallet.

Ekster brings the round its honest designed-here-made-there node. An Ekster-teal palette, a smart sans and an Amsterdam studio make one thing — the designed-in-Amsterdam smart wallet — the whole identity: smart, modern and candid. The clever product is the pitch, and the plainly stated overseas manufacturing is the honesty. The point is a brand that says where it designs and where it makes, in a round about where things are made.

Put to work, the identity is the brand told straight, the year hedged and the where-made claim kept honest. A maker in this spirit would credit Olivier Momma and Rick Scharnigg, place the founding around 2015 with a 2016 Kickstarter, and state designed-here-made-overseas plainly. A reader in this spirit would keep the facts right: Ekster sells smart wallets as its heroes, led by the Parliament and the aluminium cardholder; it was founded around 2015 by two Dutch students and broke out on Kickstarter in 2016; it is independent and a Certified B Corp; and it designs in the Netherlands and manufactures overseas, primarily in China, using largely recycled aluminium and certified leather. Ekster sits among the round’s designed-here-made-there brands, after The Frenchie Co. The honest editorial moves are to hedge the year, to state the overseas manufacturing, to note the B Corp status, and to describe the patented ejector rather than depict it.

For designers and brand-builders, Ekster continues the slim carry: be candid about designing here and making there — and let that honesty be part of the brand. The lessons: state a designed-here-made-overseas reality plainly; credit both founders; hedge a contested founding year; pair a clever product with honest sourcing; and never reproduce a patented ejector. It is also a reminder to stay precise: Ekster is the independent, B Corp smart-wallet brand designed in the Netherlands and made overseas, known for its aluminium cardholder and solar tracker card — with the palette here an unofficial interpretation. Read that way, Ekster is less a wallet than a candid gadget brand: clever, clean, modern. The lesson for a brand is that a clever product and an honest origin reinforce each other, and saying where you make things keeps the story earned. Ekster made the-designed-in-Amsterdam-smart-wallet the identity — proof that honesty about where-made carries the round.

05

Explore & save

Keep Ekster’s identity on hand — save it to a board in the Made Good inspiration library.

Ekster identity set

Pin the Ekster-teal palette and the smart-sans register to your own board.

Core Palette
Homage
Aa
Smart sans
The register
Smart sans
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about Ekster’s visual identity as design commentary; it is not affiliated with, or endorsed by, Ekster. The Ekster name and its designs are IP of their owners — the graphics here are original abstract homages (colour discs and anodised-aluminium texture swatches); no wallet, card-ejection mechanism or logo is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported from the brand’s own pages and its B Corp listing: Ekster sells smart wallets (Parliament, Senate, aluminium cardholder, solar tracker card) as its heroes; it was founded around 2015 by Olivier Momma and Rick Scharnigg and had its breakout Kickstarter in 2016; it is independent and a Certified B Corporation. Honest notes: ⚠ the founding year varies between 2015 and 2016 across sources, so it is hedged; ⚠ Ekster designs in the Netherlands and manufactures overseas (primarily China), so we say “designed in the Netherlands, made overseas” and do not imply EU/NL manufacture; ⚠ the card-ejection mechanism is patented and is described, not depicted; all performance language is the brand’s own. No official brand hex is used, so the tones here are an unofficial interpretation.