Awaken Realms Brand Guidelines
Polish, cinematic and crafted — miniatures, apps and huge Kickstarter epics.
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Two constants: a crimson-and-steel palette and an industrial sans. Abstract homage — not the Awaken Realms wordmark or logo.
From painting studio to epics
Awaken Realms grew from painting miniatures.
Awaken Realms is a lesson in craft roots powering a publisher. It’s a Polish studio in Wrocław, founded around 2015 (we hedge the year and founder detail), and — tellingly — it began as a miniature-painting studio before it published games. That origin explains everything about its identity: an unusual, in-house command of art, sculpting and production.
Its reputation is for large, cinematic, miniatures- and app-driven games funded by massive crowdfunding campaigns. The breakthrough was ⭐⭐ Nemesis (2018), a tense, “Alien”-style sci-fi survival-horror game (semi-cooperative, with the possibility of betrayal) full of dramatic miniatures — a huge Kickstarter hit. Then came Tainted Grail: The Fall of Avalon, a dark, story-rich Arthurian campaign, and further epics — ISS Vanguard, Etherfields, Lords of Hellas, and the video-game adaptation This War of Mine: The Board Game.
What sets Awaken Realms apart in the crowded big-Kickstarter space is production craft and app integration: its games are known for exceptional art and components (from those painting-studio roots) and for companion apps that drive branching, campaign-length experiences. It’s effectively the Polish counterpart to CMON in the miniatures-crowdfunding world — with a distinctive, in-house artistic identity. (Honest notes: the founding year and founder are hedged; games are designed by named designers, e.g. Adam Kwapiński for Nemesis, and published by Awaken Realms; Kickstarter figures are approximate; it’s independent; and no official brand hex is published.)
Colour
Awaken Realms lives in a crimson-and-steel palette. Click a swatch to copy the hex.
Awaken Realms’ identity is dark, cinematic and crafted — a deep crimson, void black, and a cold steel. The palette reads as Nemesis: the blood-crimson of horror, the black of deep space, the steel of a doomed ship and its miniatures. It’s a dramatic, immersive world that signals theme, craft and spectacle. It’s a crimson-and-steel palette that signals a Polish miniatures-epic studio. The honest caveat: Awaken Realms publishes no official brand hex, so the crimson, black and steel here are an original, unofficial interpretation, not first-party values.
The lesson is a crimson-and-steel palette signals cinematic craft. Awaken Realms’ world reads as dark and immersive. For designers, it’s a reminder that deep crimson and cold steel evoke horror, tension and finely made miniatures — right for cinematic thematic games. The takeaways: use deep crimson with a cold metallic for cinematic tension; ground it with black; and treat any single hex as unofficial when there’s no published spec.
Typography
The wordmark spirit is an industrial sans — dark and cinematic.
Awaken Realms’ identity carries a dark, cinematic, crafted spirit — an “Awaken Realms” wordmark whose strong forms match tense, immersive miniatures epics. An industrial sans captures the mood: it’s dramatic and engineered, matching a studio whose production craft is its signature. Set against a crimson palette, the industrial sans feels cinematic and serious — exactly the Nemesis, Tainted-Grail personality Awaken Realms carries. It’s strong rather than delicate, mirroring a table of dramatic miniatures. (Awaken Realms’ real wordmark is a trademark we describe but don’t reproduce.) Because the exact mark isn’t ours to use, the honest description is “an industrial sans spirit,” not the Awaken Realms logo. The type behaves like the brand: dark, cinematic and crafted.
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An industrial sans spirit — dark and cinematic. (Specimen set in Oswald, an industrial sans; NOT the Awaken Realms logo, which is a trademark.)
Craft roots as the difference
Awaken Realms builds from the paintbrush up.
Awaken Realms is a lesson in letting craft roots define a brand. Because it started as a miniature-painting studio, Awaken Realms brought an unusual, in-house command of art, sculpting and production into publishing — and that craft became its whole identity. In a Kickstarter-miniatures market where many companies compete on the sheer quantity of plastic, Awaken Realms competes on artistry and integration: beautiful components, a coherent visual voice, and companion apps that turn a box into a branching campaign. Growing from the paintbrush up gave it something a marketing-led rival can’t easily replicate — genuine, in-house craft — and made it a distinctive, Polish standout in a category CMON helped create. It’s a reminder that where a company comes from can be its most durable differentiator.
For designers and brand-builders, Awaken Realms offers a clear takeaway: authentic craft roots can be a lasting differentiator. The lessons: build outward from a genuine core skill (here, miniature art and production) rather than bolting on quality later; integrate technology (apps) to deepen the experience, not just decorate it; and keep the facts precise — Awaken Realms is a Polish studio, grown from a painting studio, behind Nemesis and Tainted Grail. It’s also a reminder to keep it honest: the founding year and founder are hedged; its games are designed by named designers and published by Awaken Realms; Kickstarter figures are approximate; and no official brand hex is published, so the palette here is an interpretation. Awaken Realms builds from the paintbrush up — proof that craft roots can be the difference.
Explore & save
Keep Awaken Realms’s identity on hand — save it to a board in the Made Good inspiration library.
Awaken Realms identity set
Pin the crimson-and-steel palette and the industrial-sans spirit to your own board.



