Antipodes Brand Guidelines
The New Zealand cable maker that turned to music servers.
Aa
Two constants: a bush-green, bone and kōwhai-gold palette and a quiet serif register. Abstract homage — not an Antipodes product or mark; no server, logo or nameplate is reproduced.
Gold wire
A telecoms engineer, a cable business and a bird list.
Antipodes Audio began in New Zealand in 2004, not as a music-server company but as a cable maker. Its founder, Mark Jenkins, had spent “several decades in the digital transmission, broadcasting, and telecommunications fields” before he entered hi-fi that year, Stereophile reported in 2021. The company’s 2009 website tells the earlier story: Jenkins first made hand-built interconnects from high-purity gold wire under the name Gaia Innovations, selling them to a few specialist dealers in Hong Kong and Japan. When the price of gold climbed, he looked for cheaper materials, and the result was Antipodes Audio and a range of affordable interconnects. The same page describes his “breakthrough antipodal interconnect design”; the company does not say whether the name refers to that design, to New Zealand’s place in “the Antipodes,” or to both.
Jenkins ran the business with his wife, Sonia Jenkins, who, the 2009 site said, managed cable manufacturing and logistics. The company’s current website names the two as the original founders and says they “remain the sole owners.” It began in Auckland: the 2007 website offered “high-end audio cables, hand-made in New Zealand,” and a 2013 page still described “a business located in Auckland.”
The cable names were local. The first interconnects were called Tui, Weka, Kea and Moa, all New Zealand birds, the moa long extinct; later models took names from te reo Māori, such as Katipo, Komako and Kokiri. The company says its wire was at first made overseas, in Asia and the United States, until it developed its own SenzaVoce (“without voice”) drawing process with a local metallurgist, a professor of physical chemistry and a jeweller, after which the wire was made in-house.
Colour
Servers, players and the 32-bit cut-off.
In 2009 Antipodes expanded into digital source components, the company says, and later sold its cable business to concentrate on them. Its first music servers were small, fanless computers that both stored a music library and played it, running the light software of the time, such as Squeeze and MPD; the company says models sold before 2014 used 32-bit processors and cannot run its current software. By early 2014 its range was the DS Reference and the larger DX, which the company said was launched on 31 December 2013. Stereophile’s John Atkinson reviewed the DX Reference in October 2015.
The design idea since then has been to separate jobs. The company argues that electrical noise from a computer’s processing undermines digital timing, and that the “server,” the software that organises a library, and the “player,” which sends music to a converter, work best on separate, optimised hardware. Its CX and EX could work alone or as a pair, one acting only as server and the other only as player, joined by a short Ethernet link, as 6moons explained in a review. The K50, a two-computer server and player the company dates to 2020, put both inside one case. Stereophile’s Jason Victor Serinus reviewed it in September 2021 at $15,000, calling it the “flagship server made by New Zealand company Antipodes Audio,” and the magazine’s specification panel listed it as made in New Zealand.
Jenkins told Stereophile that his interest began in the 1990s, when computer audio made his library easier to use while records and CDs still sounded better, and that he decided “the simple explanation that ‘data is just data’ needed to be examined.”
Typography
Digital makers and the record.
The seven makers in this round all build digital audio — converters, streamers and music servers — in seven different countries.
Rockna’s website names its company as Rockna Electronics, in Suceava, in northern Romania. Totaldac was created by Vincent Brient, whose website gives its premises as near Rennes, in western France, and says that all its products are designed and manufactured in France.
Merging Technologies was founded in Puidoux, in the Swiss canton of Vaud, in 1990, according to English Wikipedia, which records its acquisition by Sennheiser in 2022; its own website now says it is part of Neumann. Antipodes Audio is a New Zealand company, Antipodes Audio Limited, whose website gives an address in Ōtaki, north of Wellington.
Pink Faun is based in Wageningen, in the Netherlands; its website names Jord Groen as its owner and says its products are handcrafted in the Netherlands. Exogal is American: its archived website, as captured in 2021, said it was founded in 2013 and that its products were designed, sourced and manufactured in Minnesota. The bare exogal.com address now shows unrelated content, so we rely on the archived pages.
Gustard is Chinese: its website gives its full name as Shenzhen Gustard Technology and says it is headquartered in Shenzhen, in Guangdong province, where it says it designs, builds and tests its products.
This guide sets out what can be checked about each brand — who founded it, who owns it, and what it says about where its products are made — and marks clearly what rests only on the company’s own word.
Aa
A quiet serif for a company that names its creed, not its circuits. (Specimen set in Fraunces, a serif STAND-IN; NOT the Antipodes logo.)
Antipodes
Ōtaki, and three divisions.
The company has moved more than once. It began in Auckland, later moved to the Kapiti Coast north of Wellington, and in 2020 settled in its present premises in Ōtaki, the company says. It reports eight staff and distributors serving 40 countries, figures from its own website.
In 2025 and 2026 Antipodes reorganised into three divisions. Emotion Audio, set up in 2025, imports and distributes other high-end brands in New Zealand and Australia, with a showroom in Ōtaki. Oladra, first the name of a flagship server and player the company dates to 2022, became a separate brand in 2026 for ultra-high-end products built on Antipodes’ own specialised computers, with two models, Presence and Sentia; a headline in The Absolute Sound reported the move. Kala continues the main Antipodes line: the new Kala 50 and Kala 20 were in production and due for launch early in the third quarter of 2026, the company said, built on customised industrial motherboards, with the Kala 50 sharing its processor and chipset with the new Oladra models. The company says many earlier Antipodes models can be upgraded to this “Gen5” platform, and it suggests trade-ins for the oldest, which cannot run current server software. Its stated creed is that “if your attention is on the sound of the system rather than on what the artists are doing, then the system has failed.”
For a design guide, Antipodes shows how a small company can keep a local identity, from bird names to a geographical brand name, while selling around the world. Compare Innuos, the Portuguese music-server maker, and Aurender, its Korean counterpart. For this guide we use a deep bush green, bone and a kōwhai gold with a serif, an unofficial interpretation; no product or logo is reproduced.
Explore & save
Keep Antipodes’s identity on hand — save it to a board in the Made Good inspiration library.
Antipodes identity set
Pin the Antipodes bush-green, bone and kōwhai-gold palette and the quiet serif register to your own board.



