Infaco is the French family maker that pioneered the electric pruning shear, the Electrocoup, made in France since 1984.

Infaco closes the round at the electric end of pruning — the French maker that put a motor in the secateur. Infaco makes professional electric pruning shears, above all the Electrocoup, along with electric tying tools and an olive harvester. Its answer to how a maker becomes a name is one invention: build the first reliable electric pruning shear, take the strain out of a day’s pruning in the vineyard and orchard, and make it in France. A pruner, that runs on a battery.

Its identity is the electric pruner. Infaco’s Electrocoup, its pioneering electric pruning and its French making are the work it is known for. A pruner, made in France. The electric pruner.

(Honest notes, so the story stays precise. Infaco — at infaco.com — makes professional battery-powered pruning shears, the Electrocoup series (the F3020 is the flagship), along with electric tying tools and an olive harvester; it is recognised as the pioneer of the electric pruning shear. It was founded in 1984 by Daniel Delmas, who invented the first reliable electric pruning shear, shown at a trade fair in 1985, in Cahuzac-sur-Vère, in the Tarn department of southern France. On where it is made — the theme of this round — Infaco is a French manufacturer that stresses French know-how and makes at Cahuzac-sur-Vère; we present the made-in-France identity as its own, strongly-supported account. On ownership, it is an independent, family-owned firm, now in its second generation under Davy Delmas, selling to more than forty-five countries in viticulture, olive-growing and arboriculture. Its name and marks are IP, described but never reproduced, and there is no official brand hex; these tones are an unofficial interpretation. This is design commentary and does not promote any product.)

Infaco lives in a grape palette. Click a swatch to copy the hex.

Infaco’s identity is modern, made and pioneering — a grape, an ink, a lilac, a deep grape, and a paper. The palette leans grape and lilac: a register nodding to the vineyards its shears prune, drawn as colour rather than an official hue. It signals an electric pruning maker. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.

The lesson is a grape palette signals a modern, made-in-France identity. Infaco’s world is a modern, engineered object. For designers, it is a reminder that a deep grape and a soft lilac can carry a pruning maker — the colour of the vineyard the tool works. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: pioneer one invention; make it at home; keep the family; and treat any single hex as unofficial.

The register is an electric sans — modern, engineered, clean.

Infaco’s identity carries a modern, engineered, clean spirit — a pioneer, not a traditionalist. An electric sans captures the mood: contemporary, technical and French, the register of a battery pruner that changed the vineyard. Set in a grape palette, the electric sans feels modern and engineered — exactly the personality Infaco carries. It is one invention rather than a logo, mirroring an effortless cut. (Infaco’s real wordmark, and the Electrocoup’s shape, are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “an electric-sans spirit,” shown here in a stand-in. The type behaves like the pruner: modern, engineered and clean.

The electric pruner — Infaco closes the round.

Infaco closes the round at the electric end — the counterpoint to the hand-forged blade that opened it. A grape palette, an electric sans and an effortless cut make one thing — the electric pruner — the whole identity: modern, made and pioneering. The pioneering electric shear is the differentiator, and the made-in-France invention is the meaning. The point is a French family firm that put a motor in the secateur and changed how vineyards and orchards are pruned.

Put to work, the identity is one invention, told straight, as design. A maker in this spirit would pioneer a tool and make it at home — the Electrocoup, in the Tarn. A reader in this spirit would see the round’s hand-forged-versus-electric thread resolve here: where Tobisho opened with a hand-forged blade, Infaco closes with a battery-powered one, the two ends of the cutting edge. Infaco holds the round’s made-at-home end with Tobisho, Silky, Berger and Bellota, against the designed-here, made-overseas Spear & Jackson and Barnel. Across three rounds, twenty-one garden-tool makers — from a Swiss secateur and an English watering can to a solo Montana forge and a French electric pruner — answer the vein’s question: in a garden tool, who makes it, and where? The honest editorial moves are to credit the electric-shear pioneering, to present the made-in-France identity as its own strongly-supported account, and to keep the family ownership current. The lesson Infaco teaches is that one invention can hold an identity: the electric shear gives it substance, and the French making keeps it credible. The electric pruner is the personality, and the Electrocoup is the proof.

For designers and brand-builders, Infaco closes the pruning specialists, from France: pioneer one invention — and make it at home. The lessons: solve a real strain with a new tool; make it in-country; keep the family across generations; let one product define you; and never reproduce a logo. It is also a reminder to stay precise: Infaco is the French family maker that pioneered the electric pruning shear, the Electrocoup, made in France since 1984 — with the palette here an unofficial interpretation. The electric shear carries the substance, and the made-in-France invention carries the reputation; together they show that a single well-made invention can transform a centuries-old task — and that closing a round about the cutting edge on a battery-powered pruner, opposite the hand-forged blade that opened it, is the whole story of pruning in one arc. Infaco made the electric pruner the identity — proof that a tool, honestly made, can be the difference.

Keep Infaco’s identity on hand — save it to a board in the Made Good inspiration library.