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Mrs Bridges Brand Guidelines: The Arbroath Preserves Named After a Television Cook

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Brand Guidelines · Field Guide

Mrs Bridges Brand Guidelines

The Arbroath preserves named after a television cook.

FIG 3.0 — PRESERVE DISCS (ABSTRACT HOMAGE)

FIG 3.1 — EDWARDIAN DISPLAY SERIF
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Two constants: a preserve red, damson plum and mop-cap cream palette and an Edwardian display serif register. Abstract homage — not a Mrs Bridges product or mark; no jar, label or logo is reproduced.

Brand dates from
Scotland1967 (company date)
Named after
Mrs Kate Bridges, the cook in ITV’s Upstairs, Downstairs
Known for
Preserves, curds, chutneys; the signature jar with mop cap and bow
Today
A brand of Mackays Ltd, Arbroath; majority-owned by Permian Industries since 2023
01

Eaton Place

A range of preserves named after a television cook.

Mrs Bridges is a range of preserves, curds, chutneys, relishes, salsas and mustards made in Arbroath, on the Angus coast of Scotland, by Mackays Ltd, the jam and marmalade company that also sells jars under its own Mackays name. The brand’s website calls Mrs Bridges a “purveyor of fine preserves, curds, chutneys, relishes, salsas and mustards since 1967,” and says the Mrs Bridges “we know today” launched that year.

The name comes from television. Mrs Kate Bridges is the cook in Upstairs, Downstairs, the drama that London Weekend Television made for ITV and that ran for 68 episodes in five series from 1971 to 1975, English Wikipedia says. She was played by Angela Baddeley, and the series followed the Bellamy family and their servants at 165 Eaton Place in London; in the United States it was shown as part of PBS’s Masterpiece Theatre. The brand’s website makes the link itself, saying Mrs Bridges was “immortalised” in the long-running 1970s series, where she reigned “downstairs” alongside the butler, Mr Hudson.

The brand tells its own story through the character. Its “about” page, in a version archived by the Wayback Machine in 2015 and in the version online in 2026, gives Kate Bridges a life of her own: an under cook “in service” to families in the Victorian English countryside who collected recipes — “receipts,” as they were then called — and earned the honorary title of “Mrs” when she became cook to an Edwardian family. The 2015 version went further, placing her with Lady Marjorie and Richard Bellamy at Eaton Place, cooking for King Edward, and gathering her recipes into a book called Practical Household Cookery in 1905. Earlier versions of the site, archived in 2006 and 2009, were written in her voice. Her preserves, marmalades and curds, the site said, had been “much loved by those both ‘upstairs’ and ‘downstairs’ at Eaton Place,” and the recipes she had collected in service had been “lovingly recreated” for the range. The page signed off with a line that doubled as a slogan: “at Mrs Bridges we’re preserving tradition.”

02

Colour

A signature jar, a mop cap and a bow.

The pack is the part of the brand the company describes most directly. Its website says the Mrs Bridges jar has a “signature jar shape, exclusive to Mrs Bridges,” and that it is finished with a “traditional mop cap and bow,” which, the company says, adds “a touch of luxury to every product.” A mop cap is a loose, gathered cloth cap of the kind worn indoors by women and household servants in the eighteenth and nineteenth centuries. The same wording about the jar, cap and bow appears in the 2015 archived version of the site, and a 2009 version of the homepage described a portfolio that “retains more than a touch of nostalgia — from the classic packaging to the traditional recipes and methods.”

The range has always been wider than jam. The brand says it offers more than 150 products, many of them combined into gift sets. The archived site of the mid-2000s sold preserves, marmalades and curds alongside chutneys, relishes, sauces and salsas, gift baskets and hampers, and a line of “old fashioned sweets” such as striped humbugs and bulls’ eyes. Today the website groups the range into marmalades, preserves, curds, condiments, chutneys, and relishes and salsas, with gifts and hampers sold separately; the 2015 version of the site called Mrs Bridges “the perfect choice for food gifting.”

Awards have been part of the pitch. A 2008 page on the brand’s website said Mrs Bridges had won 41 Great Taste Awards over a four-year period, with six golds that year, among them its Dundee Orange Marmalade and a chilli mustard; the page described the awards as judged by an independent panel that included chefs, buyers and critics. By 2015 the site put the total at more than 60 Great Taste Awards.

Copy
Preserve red
#A3283A
Copy
Damson plum
#4A1E2C
Copy
Mop-cap cream
#F4EBDD
Copy
Ribbon pink
#C99A9E
Copy
Kitchen ink
#22191C
03

Typography

Design and documentation.

The seven brands in this group all make jam, preserves or sweet spreads, and they come from France, Belgium, the United States, Britain and Italy: Christine Ferber, Lucien Georgelin, Materne, Sarabeth’s, Mrs Bridges, Thursday Cottage and Nutella. Jam and spread brands in general sit at many different points in the trade, from small kitchens that still carry a founder’s name to names that now belong to much larger food groups, and a single brand can be sold everywhere from a village shop to a supermarket shelf.

A jam or spread brand’s identity is usually carried less by a single recipe than by a jar, a label and the breakfast table it promises, because the company behind the name may have changed hands, moved its kitchens or grown far beyond the place where it started. That makes the questions behind each name worth asking plainly: who started it, who owns it now, and where its jars are actually filled.

Each guide separates what independent sources record from what the company says about itself — its founding story, its owners over time, where its products are made and how its jars and labels have changed — and marks plainly what rests only on the company’s own word.

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An Edwardian display serif for a brand named after a cook at Eaton Place. (Specimen set in Playfair Display, a serif STAND-IN; NOT the Mrs Bridges logo.)

Edwardian display serif · the registerPreserve red, damson plum and mop-cap cream · the paletteThe Arbroath preserves named after a television cook · the signature

04

Mrs Bridges

A second brand inside an Angus jam maker.

Mrs Bridges belongs to Mackays. A 2005 version of the brand’s website said its online store was operated by Mackays Limited, then registered in Carnoustie, and directed trade enquiries to Mackays; it gave a Mrs Bridges address in Arbroath. In September 2017 Insider, the Scottish business magazine, listed “the heritage-oriented Mrs Bridges, which was relaunched earlier this year,” among the brands of Mackays, which it described as owned by the Grant family. In October 2018 The Courier, the Dundee daily, called Mackays the firm behind Dundee Marmalade and Mrs Bridges preserves, and reported that it had acquired a neighbouring industrial site in Arbroath for co-packing and logistics, freeing space at its main production base for a new food-service line.

Its ownership has followed that of Mackays. Mackays says the Mackay brothers started making jam in a former carrot factory in Carnoustie in 1938, that Paul Grant took on the business in 1995, and that it moved from Carnoustie to a larger site in Arbroath in 2008. In October 2023 a majority stake in Mackays was bought by Permian Industries, a Toronto holding company run by the Mitchell family, the Scottish business press reported, with Martin Grant staying on as managing director. In 2025 The Courier described Mackays as part of Mitchells Foods, a Permian business, and it has reported the company trading under both the Mackays and Mrs Bridges names, with exports to some 70 to 80 countries in different years.

For a design guide, Mrs Bridges shows how a borrowed character, a distinctive jar and a mop cap can make a whole range of preserves read as a gift. Compare Mackays, the Arbroath company’s own-name brand, and Hartley’s, another long-lived British jam name. For this guide we use a preserve red, a damson plum and a mop-cap cream with a serif, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep Mrs Bridges’s identity on hand — save it to a board in the Made Good inspiration library.

Mrs Bridges identity set

Pin the Mrs Bridges preserve red, damson plum and mop-cap cream palette and the Edwardian display serif register to your own board.

Core Palette
Homage
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Edwardian display serif
The register
Edwardian display serif
Gradient

♡ Save to a board

06

Source & notes

Sources: Mrs Bridges (mrsbridges.co.uk, 2026, and archived versions of 2005, 2006, 2008, 2009 and 2015 via the Wayback Machine); Mackays (mackays.com, 2026); English Wikipedia (Upstairs, Downstairs); Insider (September 2017); The Courier (October 2018, via the Dundee & Angus Chamber of Commerce, and 2025); Daily Business (October 2023). No official brand hex is published, so the tones here are an unofficial interpretation, and no product or mark is reproduced.