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THG Paris Brand Guidelines: Taps with Crystal Handles

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Brand Guidelines · Field Guide

THG Paris Brand Guidelines

Taps with crystal handles.

FIG 1.0 — CRYSTAL & GOLD (ABSTRACT HOMAGE)

FIG 1.1 — LUXE SERIF
Aa

Two constants: a champagne-gold palette and a luxe-serif register. Abstract homage — not a THG Paris product or mark.

Makes
Luxury tap fittings
Since
1956Somme, France
Made
Made in France
Owned
Independent
01

Taps with crystal handles

THG Paris is the French luxury tap maker of 1956, made in the Vimeu with crystal-house handles, an EPV Living-Heritage company.

THG Paris is the round’s French luxury house — a tap maker that fits its brassware with handles cut by the great crystal houses. THG makes luxury bathroom fittings: taps, mixers and brassware, plus basins, mirrors and accessories. Its answer to how a maker becomes a name is craft plus collaboration: manufacture the whole fitting in France, and pair it with crystal or porcelain handles from houses such as Lalique and Baccarat. A tap, with a crystal handle.

Its identity is taps with crystal handles. THG’s luxury brassware, its French making and its crystal-house collaborations are the work it is known for. A tap, made in France. Taps with crystal handles.

(Honest notes, so the story stays precise. THG Paris — at thg-paris.com — makes luxury bathroom fittings: taps, mixers and brassware, basins, mirrors and accessories, and is known for handles made with crystal and porcelain houses including Lalique, Baccarat, Daum, Christofle, Bernardaud and Haviland, which are named as collaboration partners and are separate trademarks. It was founded in 1956; a detail to get right is the name — THG stands for Tétard-Haudiquez-Grisoni, its three founding surnames, not any single name. On where it is made — a theme of this vein — THG genuinely manufactures in France, at Béthencourt-sur-Mer in the Somme, in the Vimeu region long known for brassware, and it holds the French state’s EPV “Living Heritage Company” label. On ownership, it is a French joint-stock company presenting as an independent maison; because its present-day shareholders are not disclosed, we do not assert current family ownership. Its name and marks, and the crystal-house partners’ marks, are IP, described but never reproduced, and there is no official brand hex; these tones are an unofficial interpretation. This is design commentary and does not promote any product.)

02

Colour

THG Paris lives in a champagne-gold palette. Click a swatch to copy the hex.

THG’s identity is luxurious, made and French — a champagne gold, an ink, a gilt, a deep gold, and a paper. The palette leans champagne gold and gilt: the warm, luxe register of PVD gold and cut crystal. It signals a luxury French tap house. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.

The lesson is a champagne-gold palette signals a luxurious, made-in-France identity. THG’s world is a luxurious, crafted object. For designers, it is a reminder that a champagne gold and a soft gilt can carry a luxury maker — the glow of gold plate and crystal. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: manufacture at home; collaborate with the best crystal houses; earn a heritage label; and treat any single hex as unofficial.

Copy
Champagne gold
#9A7838
Copy
Ink
#181206
Copy
Gilt
#E2CE94
Copy
Deep gold
#463414
Copy
Paper
#F4EEDC
03

Typography

The register is a luxe serif — refined, ornate, made.

THG’s identity carries a refined, ornate, made spirit — a luxury maison, not a volume brand. A luxe serif captures the mood: elegant, decorative and French, the register of a tap dressed with a crystal handle. Set in a champagne-gold palette, the luxe serif feels refined and ornate — exactly the personality THG carries. It is craft plus collaboration rather than a logo, mirroring cut crystal on polished brass. (THG’s real wordmark, and the crystal-house marks, are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a luxe-serif spirit,” shown here in a stand-in. The type behaves like the tap: refined, ornate and made.

Aa

A luxe-serif spirit — refined and made. (Specimen set in Cormorant Garamond, a luxe-serif STAND-IN; NOT the THG Paris logo.)

Luxe serif · the registerChampagne gold and gilt · the paletteThe crystal-handled tap · the signature

04

The tap makers

THG Paris stands for taps with crystal handles, made in France.

THG Paris is a lesson in how craft plus collaboration can be an identity. A champagne-gold palette, a luxe serif and a crystal handle make one thing — taps with crystal handles — the whole identity: luxurious, made and French. The crystal-house collaborations are the differentiator, and the French making is the meaning. The point is a French maison that manufactures its brassware at home and dresses it with handles from the great crystal houses.

Put to work, the identity is craft plus collaboration, told straight, as design. A maker in this spirit would make at home and collaborate with the best — brassware in the Vimeu, crystal from Lalique and Baccarat. A reader in this spirit would keep the details right: THG stands for Tétard-Haudiquez-Grisoni; it is made at Béthencourt-sur-Mer in the Somme, on the northern French coast, not in Normandy proper; and its present ownership is not disclosed, so it is best called an independent maison without asserting family control. THG holds the round’s around-the-world thread from France, its where-made thread at the made-at-home end with Gessi and Astra Walker, and its specialist thread as the luxury-crystal house. The honest editorial moves are to spell out the initials, to place the making in the Vimeu, to name the crystal partners as separate marks, and to note the EPV label. The lesson THG teaches is that craft plus collaboration can hold an identity: the French making gives it substance, and the crystal handles keep it credible.

For designers and brand-builders, THG holds a France pole in the tap makers: make it at home — and collaborate with the best. The lessons: keep manufacture in-country; partner with masters of another craft; earn a heritage label; get your own name right; and never reproduce a logo. It is also a reminder to stay precise: THG Paris is the French luxury tap maker of 1956, made in the Vimeu with crystal-house handles, an EPV Living-Heritage company — with the palette here an unofficial interpretation. Read that way, THG is less a tap than a meeting of two French crafts — brass and crystal — at the point where the hand turns the water on. THG made taps-with-crystal-handles the identity — proof that a tap, honestly made, can be the difference.

05

Explore & save

Keep THG Paris’s identity on hand — save it to a board in the Made Good inspiration library.

THG Paris identity set

Pin the champagne-gold palette and the luxe-serif register to your own board.

Core Palette
Homage
Aa
Luxe serif
The register
Luxe serif
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about THG Paris’ visual identity as design commentary; it is not affiliated with, or endorsed by, THG Paris or its crystal-house partners, and it does not promote the purchase or use of any product. The THG Paris name and marks — and the separate marks of Lalique, Baccarat, Daum, Christofle, Bernardaud and Haviland — are trademarks/works of their owners; the graphics here are original abstract homages (colour discs and crystal/gold texture swatches); no tap, spout, handle silhouette, logo or crystal-house mark is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported from the maker’s own site (thg-paris.com): THG Paris makes luxury bathroom fittings (taps, mixers, brassware, basins, mirrors, accessories) with crystal/porcelain-house handle collaborations, founded 1956 (THG = Tétard-Haudiquez-Grisoni), and manufactures in France at Béthencourt-sur-Mer in the Somme (the Vimeu brassware region), holding the EPV “Living Heritage Company” label. Honest notes: it is a French S.A.S. presenting as an independent maison, with present-day shareholders not disclosed (so family ownership is not asserted); the named crystal houses are separate trademarks referenced only as collaboration partners. No official brand hex is published, so the tones here are an unofficial interpretation.