Franke Brand Guidelines
The Swiss kitchen system.
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Two constants: a steel palette and a system-sans register. Abstract homage — not a Franke product or mark.
The Swiss kitchen system
Franke is the Swiss kitchen-systems house of 1911, part of the Artemis group, made across a global network.
Franke is the round’s kitchen-systems house — a Swiss maker that treats the sink, tap and worktop as one integrated system. Franke makes kitchen sinks and kitchen taps, hoods, hobs and ovens, plus commercial coffee and foodservice systems. Its answer to how a maker becomes a name is the system, not the single part: supply the whole kitchen “from a single source,” with the sink and tap engineered to work together. A kitchen, as a system.
Its identity is the Swiss kitchen system. Franke’s sinks and kitchen taps, its integrated systems and its Swiss engineering are the work it is known for. A fixture, from Switzerland. The Swiss kitchen system.
(Honest notes, so the story stays precise. Franke — at franke.com — makes kitchen sinks and kitchen taps, hoods, hobs and ovens, plus commercial coffee systems and foodservice equipment, positioned as kitchen equipment “from a single source.” It was founded in 1911 in Rorschach, Switzerland, by Hermann Franke, as a sheet-metal workshop. On where it is made — a theme of this vein — Franke is Swiss-headquartered, at Aarburg, with genuinely global manufacturing, so we say Swiss-and-global rather than all-Swiss-made. On ownership, it is privately owned by the Swiss entrepreneur Michael Pieper, through his Artemis Group, and operates as the Franke Artemis Group. A useful cross-reference: Franke owned the Swiss faucet brand KWC for years before divesting it, which we note as reported. Its name and marks are IP, described but never reproduced, and there is no official brand hex; these tones are an unofficial interpretation. This is design commentary and does not promote any product.)
Colour
Franke lives in a steel palette. Click a swatch to copy the hex.
Franke’s identity is systematic, made and engineered — a steel, an ink, a silver, a deep steel, and a paper. The palette leans steel and silver: the register of stainless-steel sinks and worktops. It signals a kitchen-systems maker. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.
The lesson is a steel palette signals a systematic, engineered identity. Franke’s world is a systematic, engineered object. For designers, it is a reminder that a cool steel and a bright silver can carry a kitchen-systems maker — the finish of a stainless sink. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: sell the system, not the part; engineer the sink and tap together; be honest about a global make; and treat any single hex as unofficial.
Typography
The register is a system sans — engineered, tidy, made.
Franke’s identity carries an engineered, tidy, made spirit — a systems house, not a single-fixture maker. A system sans captures the mood: precise, practical and Swiss, the register of an integrated kitchen. Set in a steel palette, the system sans feels engineered and tidy — exactly the personality Franke carries. It is a system rather than a logo, mirroring a sink and tap made to match. (Franke’s real wordmark is a thing we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a system-sans spirit,” shown here in a stand-in. The type behaves like the kitchen: engineered, tidy and made.
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A system-sans spirit — engineered and made. (Specimen set in Libre Franklin, a system-sans STAND-IN; NOT the Franke logo.)
The tap makers
Franke stands for the Swiss kitchen system, made in Switzerland and beyond.
Franke is a lesson in how a system can be an identity. A steel palette, a system sans and a matched sink-and-tap make one thing — the Swiss kitchen system — the whole identity: systematic, made and engineered. The single-source system is the differentiator, and the Swiss engineering is the meaning. The point is a Swiss house that supplies the whole kitchen as one system, from the sink to the tap to the hood.
Put to work, the identity is a system, told straight, as design. A maker in this spirit would engineer the parts to work together and sell them as one — the kitchen, from Rorschach. A reader in this spirit would hold the honest note: Franke is Swiss-founded and Swiss-headquartered, but it makes globally, so it is Swiss-and-global; and it is privately owned by Michael Pieper through the Artemis Group, having once owned the faucet brand KWC. Franke holds the round’s around-the-world thread from Switzerland, its who-owns-it thread at the single-owner end — a contrast to the family dynasties and the corporate Masco — and its specialist thread as the kitchen-systems house. The honest editorial moves are to date the founding to 1911, to state the Swiss-and-global make, to name the Pieper and Artemis ownership, and to note the KWC connection as reported. The lesson Franke teaches is that a system can hold an identity: the Swiss engineering gives it substance, and the single-source kitchen keeps it credible.
For designers and brand-builders, Franke holds a Switzerland pole in the tap makers: sell the system — and be honest about a global make. The lessons: engineer the parts to match; supply the whole from one source; say a make is global when it is; name a single owner plainly; and never reproduce a logo. It is also a reminder to stay precise: Franke is the Swiss kitchen-systems house of 1911, part of the Artemis group, made across a global network — with the palette here an unofficial interpretation. Read that way, Franke is less a tap than a kitchen grammar: a sink, a tap and a worktop written to fit each other, from a Swiss sheet-metal shop that grew into a global system. The lesson for a brand is that selling the system rather than the part changes the relationship: a buyer who chooses the whole kitchen from one source is far harder to win away than one who bought a single tap. Franke made the-Swiss-kitchen-system the identity — proof that a fixture, honestly told, can be the difference.
Explore & save
Keep Franke’s identity on hand — save it to a board in the Made Good inspiration library.
Franke identity set
Pin the steel palette and the system-sans register to your own board.



