Posiflex Brand Guidelines: A 1984 New Taipei POS Maker, KIOSK, Portwell & an iF Award

A point-of-sale maker from New Taipei City.

Posiflex Technology, Inc. is a Taiwanese maker of point-of-sale hardware. Its investor-relations page gives its foundation date as 11 August 1984 and its main business as the manufacture and sale of POS terminals, kiosks and peripheral equipment. The same page places both its headquarters and its factory in Tucheng District, New Taipei City, the municipality that surrounds Taipei, rather than in Taipei City itself.

The company’s shares trade in Taiwan under the stock code 8114; its investor page dates the listing to 26 November 2012. It publishes its financial reports, monthly sales and governance documents there, alongside a separate investor-relations website at posiflex.com.tw.

Its own account of itself is short. The current “About Us” page says Posiflex was founded in 1984, describes it as an innovator in point-of-sale and self-service technology, and states a commitment to “design excellence and precision manufacturing.” Its motto, repeated across the site, is “Your Success is Our Vision.” In a 2018 press statement the company said it had “designed and manufactured its own-branded” POS products since its founding and had been awarded more than 30 patents for its designs.

The range today, as listed on the company website, runs from POS terminals and all-in-one POS units to POS boxes, mobile POS devices and tablets, and on to self-service kiosks. Around them sits a catalogue of peripherals: POS monitors, line displays, receipt printers and cash drawers, plus keyboards, barcode scanners and mounting bases. Posiflex says it serves food service, retail and hospitality customers worldwide.

Kiosks, embedded computing and a North American office.

Posiflex says that from 2016 it set out to grow beyond point-of-sale terminals. In August that year, Financial IT reported, the company announced a purchase agreement for KIOSK Information Systems, a North American self-service kiosk maker, in an all-cash offer for all of its shares. KIOSK’s chief executive, Tom Weaver, was to sit on the boards of both companies, and Posiflex said KIOSK would gain access to its sales channels in Greater China, other Asian countries, Russia, India and Europe.

A second purchase followed in 2017, when Posiflex bought the embedded-computing maker Portwell. In May 2018, in a statement published from New Taipei City, Posiflex announced a North American Corporate Office bringing together American Portwell Technology, KIOSK Information Systems and its own US arm, Posiflex Business Machines. The company said its aim was to reach into self-service kiosks and into embedded PCs for business IoT systems.

The same 2018 statement listed offices in the United States, Germany, the Netherlands and China, and in India, Singapore, Malaysia, Japan and Dubai, alongside distributors elsewhere. It named Allen Lee, chief executive of American Portwell Technology, as managing director of the new office, and Tom Weaver as its chief strategy officer, charged with selling each company’s products across the combined customer base.

The group’s list of core products had widened accordingly. Besides POS terminals and peripherals, the 2018 statement named kiosk hardware, remote-monitoring software and deployment services for kiosks, and a line of computing products: digital signage, panel PCs, all-in-one PCs and embedded boards and systems. Posiflex said these were sold into retail, hospitality, banking and healthcare, among other markets.

On manufacturing, the company is specific about place. Its investor page gives its factory address in Tucheng, and the 2018 statement said its products were made in ISO 9001, 9002 and 14001 facilities in Taiwan. Its current website describes an ISO 9001 and 14001 certified manufacturing facility, a burn-in process for finished units and what it calls a “through-the-line” operating model. These are the company’s own statements.

Design and documentation.

Payment terminals are made to be handled, and their makers tend to show them in use: a countertop unit beside a till, a PIN pad turned towards the shopper, a portable terminal carried to a restaurant table, an unattended reader fitted to a vending machine or a fuel pump. Product pictures move between that wider scene and the close-up — a card or a phone held over the contactless symbol, a receipt coming out of the printer, a total on the screen. Some pages open a device up into an exploded diagram of casing, screen, keypad and board.

Much of what these companies sell cannot be photographed at all. Their websites set hardware beside software, device management and payment services. Ingenico’s current site groups its devices by use — portable, countertop, PIN pad, mobile, self-service — before it names a range, and Verifone’s places its Victa devices alongside software, payment processing and controllers for fuel stations.

The trade meets at fairs, and launches are timed to them. Verifone presented its new identity in November 2014 in the same week as Money20/20 in Las Vegas and the CARTES show in Paris, according to the consultancy that designed it, and Ingenico showed new terminals at EuroCIS, the retail-technology fair in Düsseldorf, in February 2025, the German trade title IT Finanzmagazin reported.

Ingenico and Verifone have each changed owners more than once and kept their names. This guide sets out what can be checked about each maker — who founded it, who owns it, which ranges it sells and how its identity has changed — and keeps the companies’ own claims apart from what independent sources report.

A clamshell terminal and an iF award.

Design is part of how Posiflex presents itself, and one recognition can be dated. In March 2024 the company announced that two products had received the iF Design Award 2024 in the Product discipline, Public/Retail category, from iF International Forum Design of Hanover: the Haydn ZT Series terminal and the Gen9 Base. The announcement, distributed by Business Wire and carried by Silicon UK, said the pair had been chosen from nearly 11,000 entries from 72 countries by a jury of 132 independent experts.

Posiflex describes the Haydn ZT as the industry’s first clamshell POS terminal. In its description the screen lifts away when a hidden lever is slid, opening the body so that modular parts can be repaired, replaced or upgraded. The Gen9 Base, a stand for its terminals, builds a thermal receipt printer and a power supply into the base itself. The company’s “About Us” page also claims an industry-first fanless terminal among its earlier work; those “first” claims are Posiflex’s own.

For a design guide, Posiflex shows how a hardware maker can build a brand on the counter rather than on the card: terminals, a long range of matching peripherals and a design award for a terminal that opens up for service. Compare Castles Technology, another Taiwanese terminal maker, and Elo, a touchscreen POS specialist. For this guide we use a deep navy, an off-white and a muted teal with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Posiflex’s identity on hand — save it to a board in the Made Good inspiration library.