INFiLED Brand Guidelines: The 2009 Shenzhen LED Wall Maker Behind Rental, XR and Film Stages

A large-format LED maker founded in Shenzhen.

INFiLED is a maker of large-format LED displays founded in Shenzhen, in southern China, in 2009, the company says, and its trading company appears in trade coverage as Shenzhen INFiLED Electronics. The founding year is borne out by the trade press: LSi Online reported in September 2024 that the company held its 15th anniversary celebration on 9 September that year at a resort hotel in Shenzhen, with speeches from its chief executive and vice-president, awards for suppliers and a ceremony for staff who had been with the firm for more than a decade.

LSi Online named the chief executive as Michael Hao, and listed Brompton Technology, the London maker of LED processing, together with the distributors LANG AG and RM Multimedia, among the partners who spoke. The Spanish trade magazine ISP Audio & Light, interviewing the company in February 2024, described INFiLED as a high-tech company specialised in the development and manufacturing of large-scale LED video equipment.

The company now gives its own scale on its website: more than 1,000 employees, more than 500 patents and screens installed in 87 countries since 2009. It says it develops its display technology in-house, and that its production runs at INFiFAB, an industrial park in Huizhou, the city next to Shenzhen, covering about 135,000 square metres across three production buildings, with surface-mount assembly, structures, final testing and commissioning on site. These are the company’s own figures and descriptions.

Rental, fixed installation and the virtual-production stage.

INFiLED sorts its products by market. Its website lists rental and staging series such as AMmk2, ARmk2, DBmk2 and Titan X; fixed-installation series including MV and WP; a creative group with irregular and floor panels; an SP series for sports; and a STUDIO series for extended reality and virtual production. The trade magazine MONDO-DR reported in July 2020 that since 2019 the company had added the WP series, an ultra-thin indoor product, and the MV series for outdoor installations, to a range long built around rental.

That July 2020 report also traced the sales network. INFiLED had opened offices in the Netherlands, Spain, Germany, France and Dubai during the previous year and signed distribution agreements with Exertis Group and LANG AG for the WP series, while rental sales were handled from its Shenzhen headquarters. In the UK, MONDO-DR noted, the exclusive distributor INFiLED EM International is a separate company not owned by the Shenzhen firm. ISP Audio & Light reported that during 2023 INFiLED showed its XR and virtual-production work in showrooms in Barcelona, Dubai, Los Angeles, Shenzhen, Malaysia and Tokyo.

The film work is where the name is easiest to see. AV Network reported in March 2024 that the virtual-production stage for Poor Things, the Oscar-nominated film, used more than 600 square metres of INFiLED 2.6 mm LED wall, built by ICT AG and HALOSTAGE at Origo Studios in Budapest around the physical set of the steamship on which the film’s heroine travels from Lisbon. The report said content for the wall was rendered in four sections by PIXERA ONE media servers from AV Stumpfl, under the film’s virtual-production supervisor Adrian Weber. In November 2025 Inavate reported that a complete LED volume from INFiLED’s STUDIO series, with ARmk2 panels in the ceiling and DBmk2 panels for the backdrop, was powering Web3 Productions’ XR stage at Dubai Production City. Inavate said the client chose a modular “studio-to-go” configuration that brings ceiling, backdrop and floor LED displays together in one system, for work ranging from traditional filmmaking to extended-reality shows and broadcast production.

The wall as a set.

LED display makers sell a product that is meant to disappear behind the picture it shows, so their brochures and websites lean on the places where their screens are seen. The usual picture is a stadium at night: a scoreboard or a ring of fence screens glowing above a full stand, with the maker’s own name nowhere in sight. Concert stages come next, with LED backdrops stacked behind the band and built from hundreds of small tiles hung from rigging.

Indoors, the showcase shifts to curved video walls in control rooms, broadcast studios and corporate lobbies, where the wall itself becomes part of the architecture. A newer image is the virtual-production volume, a ring or arc of LED panels around a film set that shows a moving background in camera, which lets makers present themselves to studios as well as to stagers and sign companies.

Much of the industry’s branding is shown first at trade fairs. Integrated Systems Europe and InfoComm in the United States are where new panel ranges, finer pixel pitches and rental frames are usually unveiled, and stands are often built as showpieces for the products, with the company’s name set on a screen rather than painted on a wall. Product names tend to be short codes and series letters, written for the integrators, rental houses and technicians who order the panels.

This guide sets out what can be checked about each maker: who founded it, where it is based and listed, where it says its displays are made, and what it has published about its own logo. Where a claim rests only on the company’s word, the guide says so, and the colours shown are our own interpretation rather than any official palette.

A Shenzhen name with a European front door.

INFiLED’s brand is built for an international trade audience. Its European website is run by INFiLED EUROPE, SL, a Spanish entity, and the 2020 MONDO-DR report described a 500-square-metre showroom then being prepared in Barcelona.

The Inavate report of November 2025 placed the Dubai studio alongside other INFiLED projects in the United Arab Emirates: what it called the country’s first fully integrated VP/XR studio, for Fractal Studio; a long digital display for Blue Rhine Industries at the Dubai Fountain; and large LED installations for DP World at Jebel Ali Port and for the OFFLIMITS Music Festival at Etihad Park. The LSi Online anniversary report of 2024 also mentioned a showcase of the company’s notable projects from the previous five years, and performances by INFiLED employees.

Trade fairs are the other public face. ISP Audio & Light built its February 2024 interview around the products INFiLED presented at Integrated Systems Europe that year, and the company used it to describe its markets as rental, touring, fixed installation, retail, filming and control rooms. Its website groups the same work into rental, corporate, control rooms, retail, outdoor, and XR and virtual production, and says its approach depends on close involvement with the customer at every stage of a project.

For a design guide, INFiLED shows how a component maker can become visible through what is filmed in front of its walls, from rental stages to a period film shot in Budapest. Compare Absen and Unilumin, two other Shenzhen LED makers. For this guide we use a deep teal, a pale mint and a studio black with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep INFiLED’s identity on hand — save it to a board in the Made Good inspiration library.