Ablerex Brand Guidelines: The Taiwanese UPS Maker With Factories in Pingtung and Suzhou

A Taipei start and a merger that made the name.

Ablerex Electronics traces its history to 1994 in Taipei, the year its website gives for its founding; the company’s timeline says it began that year as PEC Technology Co., Ltd. Taiwan’s company register, as published on the TechNews company database, gives a later date for the present legal entity: its incorporation was approved on 27 April 1998 by the government of New Taipei City. The registered Chinese name is 盈正豫順電子股份有限公司, and the shares trade under the short name 盈正.

The Ablerex name came from a merger. In 2002, the company says, it merged with UIS Abler Electronics Co., Ltd. and took the name Ablerex Electronics Co., Ltd. The register lists 漢唐集成股份有限公司, known in English as United Integrated Services, as a corporate shareholder holding a seat on the board.

Engineering links were set up early. The company lists an ISO 9001 certification in 1995 and, in 2000, a cooperation with the incubation centre of the National Kaohsiung University of Applied Sciences. Its later timeline marks a research and development centre in Kaohsiung in 2008 and a second centre, for three-phase UPS development, in Taiwan in 2021. The company says it puts a high share of its resources into research and that this has produced more than 100 patented techniques of its own.

UPS, filters, inverters and storage.

Ablerex makes uninterruptible power supplies and what it calls power-quality devices. The register gives its business as the research, manufacture, sale and distribution of UPS equipment, of equipment to improve power quality and of solar power systems, together with maintenance and technical services. On its own site the range is grouped as energy storage systems, photovoltaic devices, UPS, active power filters, automatic transfer switches, and monitoring and management systems; the UPS line runs from line-interactive and single-phase on-line units to three-phase systems, and the energy-storage line carries the EN1 and EN3 series names.

The company dates its first active power filter to 2001, its first solar photovoltaic inverter to 2005 and wireless technology in its products to 2008. Its timeline lists a three-phase converter of 30 kVA in 2009, a multi-level converter of 100 kVA in 2010 and a three-phase photovoltaic inverter of 50 kW in 2012, followed by an energy-recycling system of up to 120 kVA in 2013. It added parallel redundancy and a controller based on a digital signal processor in 2003, it says, and LCD touch displays on its products in 2011.

Not everything carries its own name. The company says it took up ODM and OEM business in 2004, designing and making products for other companies to sell, the same year it lists an ISO 14001 certification. On its site it describes its aim as continuing to introduce new technology and products, and calls itself “your Power Partner.”

The narrower lines show how the range is organised. Its active power filters come in modular and wall-mounted forms; its transfer switches include an intelligent model; its photovoltaic products are split into grid-connected single-phase and three-phase inverters and stand-alone systems; and its monitoring products include a wireless battery-monitoring system. The company says it uses automated production and inspection systems in its plants, with management indicators covering production, processes and quality control.

Cabinets, chillers and data halls.

The makers of uninterruptible power supplies, power distribution and precision cooling sell equipment that most people never see. It stands in plant rooms and data halls behind locked doors, so the companies tend to show it in place: long rows of grey cabinets under white light, battery strings racked floor to ceiling, switchgear with its doors open, and chillers and heat-rejection units lined up on rooftops and in yards outside.

The data hall itself has become the stock image of the trade. Photographs and renderings return again and again to cold-aisle containment, with server racks closed in behind glass doors and ceiling panels, to cooling units set between the racks, and to engineers with laptops checking a cabinet’s display. As computing loads have grown, liquid-cooling pipework, coolant units and prefabricated modules built off site have joined the cabinets in the pictures.

Factories, test laboratories and trade fairs supply the rest. These companies often show their own production lines and test bays, where equipment is run before it ships, and the industry gathers at events such as Data Centre World and the DCD conference series, where makers fill stands with UPS cabinets, cooling units and power distribution gear and present new ranges to data-centre operators and engineers. Corporate language leans on continuity: Vertiv, for example, presented itself as “Architects of Continuity” when it listed on the New York Stock Exchange in 2020.

The companies in this guide range from listed groups to family firms, and several carry long histories under changing owners. This guide sets out what can be checked about each brand — who founded it, who owns it, and where it says its products are made — and marks clearly what rests only on the company’s own word.

Made in Pingtung and Suzhou, the company says.

Ablerex says its manufacturing is split between Taiwan and China. Its group page names headquarters and marketing in New Taipei City, research and engineering in Kaohsiung and manufacturing in Pingtung, in southern Taiwan, where its timeline places a new factory for three-phase products in 2011 and a production line for three-phase UPS in 2012. In China, the company says it began setting up production in Suzhou in 2001, opened its first owned factory there in 2005, completed a second, five times larger, in 2008, and added a new production line there in 2020. Its company profile says that its first production lines and sales office were set up in Suzhou to enter the Chinese market. These are the company’s own accounts of where its products are made.

The company is public. Its timeline records a listing on Taiwan’s Emerging Stock Market in 2009 and on the over-the-counter market in 2010; the register gives the Taipei Exchange listing date as 9 September 2010, under the stock code 3628. Abroad, its group page lists companies or partners in mainland China, Hong Kong, Singapore, the United States, Latin America, Italy and Japan. The timeline dates its US office to 2006, offices in Beijing and Italy to 2009, a Japan office to 2016 and offices for Vietnam and Thailand to 2017; its Italian company works from near Milan.

The register and the company’s copyright line both give the English name in capitals, ABLEREX, while the website’s prose writes Ablerex.

For a design guide, Ablerex shows how a Taiwanese power-electronics maker presents a wide range, from UPS to solar inverters, under one compact name. Compare CyberPower, another UPS maker from Taiwan, and KSTAR, a power-equipment maker from Shenzhen. For this guide we use a deep navy, a steel grey and an amber with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Ablerex’s identity on hand — save it to a board in the Made Good inspiration library.