Huddly Brand Guidelines: The Oslo Camera Maker Founded by Tandberg and Cisco Veterans

An Oslo camera start-up with video-conferencing roots.

Huddly is a Norwegian maker of meeting-room cameras, based in Oslo. The company says it was founded in Oslo in 2013 “by people who know video collaboration inside out,” with experience from Tandberg and Cisco. Norway’s central business register, the Brønnøysund Register Centre, records the limited company Huddly AS as incorporated in Oslo in February 2014, and lists its main activity as research and experimental development in the natural sciences and engineering.

One of the founders, Stein Ove Eriksen, is still at the company. Huddly’s management page describes him as co-founder and chief product officer, and says he worked in video conferencing from 2009, in various roles at Tandberg and Cisco, before co-founding Huddly in 2013. He was chief executive when the company listed in 2021. Since 2024 the chief executive has been Rósa Stensen, previously the company’s chief operating officer, according to the same page. Other senior staff share that background: the company says its chief technology officer, Vegard Hammer, and its chief design officer since 2017, Knut Helge Teppan, both worked at Tandberg and Cisco before joining.

The first product was a small camera. When Huddly raised a Series B funding round in April 2017, TechCrunch described it as a Norway-based start-up selling a camera aimed at remote company meetings, “or huddles,” and named its first hardware and software product as the Huddly GO, with an ultra-wide lens and digital pan-tilt-zoom. The reporter added that, as he understood it, the GO was by then manufactured in Norway after production had been brought back from China. The chief executive at that time was Thomas C. Holst, the article said. The company named three groups of customers: organisations with staff in many places that wanted to bring video into small huddle spaces, people running group calls from a laptop, and young companies holding daily stand-ups. Over the longer term, TechCrunch reported, Huddly planned to build computer-vision software on top of the camera.

Today the company describes an international team working across AI, engineering, audio, video, UX and product design, with its headquarters in Oslo and an experience center in New York.

From Huddly GO to multi-camera rooms.

The GO reached a wide audience through Google. On 31 October 2017 TechCrunch reported that Google’s new Hangouts Meet hardware kit — a touchscreen controller, a speaker microphone, a camera and an ASUS Chromebox — used the Huddly GO as its camera, and introduced Huddly to readers as a Norway-based start-up focused on the remote-meeting market.

From there the company moved its cameras towards on-device processing. Huddly says it brought what it calls Edge AI into the meeting room in 2018, and describes Huddly IQ as the first video-conferencing camera with on-device AI. It then linked several cameras together: Huddly Crew, which the company calls the first AI-directed multi-camera system, uses cameras that work together to follow the conversation, in Huddly’s description. The current range on its website includes the C1 videobar, the L1 conference camera and C1 Crew, which brings video and audio together in one modular system that scales from one device to five.

The website pitches these products at rooms of every size: wide-angle devices for small rooms, multi-camera kits for medium ones, and three or five cameras for boardrooms. It says the products are certified for Microsoft Teams, Zoom and Google Meet, and lists joint room solutions with Lenovo, Barco, Shure and Jabra; Crestron also appears among its listed partners. Its customer stories name Microsoft’s Redmond campus, BT Group’s UK offices, the University of Lincoln and Lafayette College in Pennsylvania.

Design is part of how the company presents itself. Huddly says its products have earned design awards including iF Gold and Red Dot: Best of the Best, and its about page is headed “Big ideas, made in Norway.”

Rooms, cameras and racks.

Conference-room and pro AV makers sell a room more than a gadget. Their catalogues and websites tend to show the same scene: a meeting table, a large display on the wall, a slim video bar mounted under the screen, microphones set into the ceiling, and a small touch panel on the table that starts the call, dims the lights and switches the source. The equipment that makes the room work is usually out of sight, in a rack in a cupboard or above the ceiling tiles.

That hidden layer is where much of the industry’s engineering sits: control processors, signal switchers and extenders, amplifiers and digital signal processors that shape the audio of a room. These are boxes with plain faceplates and model numbers rather than consumer-style names, and their brands live on the label, the rack ear and the software screen an installer sees when setting up a system.

Most of these products do not reach buyers off a shelf. They are specified and wired in by systems integrators and installers working for companies, universities, schools and public bodies, and many makers run their own training and certification programmes for those partners. The trade gathers at fairs such as InfoComm in the United States and Integrated Systems Europe (ISE), where new panels, cameras and processors are shown on stands built to look like finished meeting rooms.

For a design guide, the category shows identity working at two scales: a calm, uncluttered room for the people who use it, and a dense, technical system of labels, connectors and part numbers for the people who build it. The makers in this guide are set out with what can be checked about who founded them, who owns them and where their products are made.

Listed in Oslo since 2021.

Huddly became a public company in 2021. On 16 February 2021 its shares were admitted to trading on Euronext Growth Oslo under the ticker HDLY, the exchange-news service Mondo Visione reported, after a private placement the company said was heavily oversubscribed. Eriksen, then chief executive, said that Huddly was “all about creating the best possible team collaboration through high-quality video experiences,” and the company’s own description at the time said it combined expertise in design, hardware, software and artificial intelligence.

It has stayed listed since. The Swedish disclosure service MFN carries Huddly’s releases as a Euronext Growth Oslo company, with a quarterly report dated November 2026 in its calendar, and Norway’s business register shows Huddly AS as an active company in Oslo, with no bankruptcy or liquidation recorded.

The brand’s voice is short and plain. Its website opens with lines such as “AI that hears, sees and understands more” and “Multi-camera without the complexity,” and the company describes its Norwegian roots as a habit of “solving complex problems in simple ways.”

For a design guide, Huddly shows how a young Nordic hardware company can build a brand on engineering heritage and a short, friendly name. Compare Jabra, one of its partners in joint room solutions, and Crestron, also listed among its partners. For this guide we use a fjord slate, birch white and a cool moss with a geometric sans, an unofficial interpretation; no product or logo is reproduced.

Keep Huddly’s identity on hand — save it to a board in the Made Good inspiration library.