Paxton Brand Guidelines
A Brighton housebuilder’s company that turned to door keypads in 1985.
Aa
Two constants: a green, chalk and sea-blue palette and a friendly grotesque register. Abstract homage — not a Paxton product or mark; no reader, handle, logo or nameplate is reproduced.
Paxton Automation
A housebuilder’s name on a door keypad.
Paxton’s name comes from building houses, not locks. The company says its founder, Tony Brotherton-Ratcliffe, set up a Sussex housebuilding firm, Paxton Homes, in 1975, naming it in admiration of the Victorian architect and engineer Sir Joseph Paxton. By the early 1980s, the company says, he expected the housing market to turn and looked instead at electronic access control and security.
The change came in 1985. Companies House lists Paxton Access Limited, formerly Paxton Automation Limited, as incorporated on 22 January 1985, with its registered office in Brighton; the company’s own history says Paxton Homes became Paxton Automation that year, keeping most of the original workforce, and was later renamed. The trade magazine Security Today, reporting in December 2023, put the start this way: Paxton “began in a small factory in Sussex in 1985,” when Brotherton-Ratcliffe invented a single-door keypad reader called the Touchlock.
Paxton has stayed in the family. Its website lists Sholto Brotherton-Ratcliffe as owner and says Tony Brotherton-Ratcliffe handed him the non-executive chairmanship in 2020 while remaining a director. The day-to-day business is run by Adam Stroud, appointed chief executive in 2011, the company says. Benchmark magazine reported in February 2022 that Stroud had been at Paxton for 25 years, having started as a product assembly operator.
The group is small in structure. Paxton names four companies: Paxton Access Ltd, the engineering business Gendis Ltd, Paxton Access Inc. in the United States and Paxton GmbH in Germany. Benchmark described Gendis as specialising in bespoke projects and niche markets, and the two overseas companies as sales and support offices.
Colour
Net2, PaxLock and Paxton10.
Paxton organises its range as systems and sells it through installers. The range is organised under a handful of system names: Net2, Paxton10, Entry and PaxLock, with smaller standalone products and the newer Solo. Around them sit readers and keypads, controllers, cards and tokens, door-entry panels and monitors, and, on the Paxton10 side, cameras.
Benchmark’s 2022 profile set out how the pieces fit. Net2 is designed for simplicity and can grow one door at a time, the magazine said; Stroud told the magazine it was Paxton’s best-selling system and its flagship, used by thousands of installers. Entry is a door-entry system made of a monitor, a panel and a door controller, which can work alone or as part of a larger system. PaxLock puts wireless access control into a door handle, so that a door can be added without running cables to it. Paxton10, the newest of the systems in that profile, combines access control and video management on one web-based platform, with free apps for phones; Stroud called it “a complete break from Net2.”
The brand speaks to installers as much as to building owners. Paxton’s website lists free installer training workshops, a technical-support team, a five-year guarantee and a rewards scheme for installers, and its menus are built around “Install Paxton” and “Specify Paxton.” It says around 30,000 buildings a year are secured with its products, that it has staff in 12 countries and that it exports to more than 60.
Awards are mostly from the security trade and workplace surveys. Paxton’s recognition page lists Net2 as Access Control Product of the Year at the PSi Premier Awards in 2025 and Solo in 2026, Company of the Year at the Security Buyer Awards in 2024, and places in the Sunday Times Best Places to Work lists from 2024 to 2026.
Typography
Access control and video security.
Access control is a quiet kind of design. Most people meet it as a small reader beside an office door, a keypad at a side entrance or a plastic card on a lanyard, and only notice it when the light turns from red to green. The makers in this guide build those readers, the cards and phone credentials that talk to them, the controllers and software behind them, and, increasingly, the cameras and video systems that sit alongside.
Much of the industry’s imagery comes from the building rather than the product. Pictures on company websites and in trade catalogues often show lobbies and turnstiles, staff badges clipped to belts, a phone held up to a door as a key, a guard desk facing a wall of video screens, and rows of server racks where the software runs. Some brands sell mainly through installers and integrators, so their pictures are aimed as much at the person fitting the door as at the person walking through it.
The trade meets at a few large fairs. ISC West in Las Vegas is where HID Global was introduced to the security industry in April 2006, according to the formation announcement reprinted by SecurityInfoWatch; Security Essen, held in the German city of Essen, is another fixture of the calendar. Trade titles such as Security Today and Benchmark report on product launches, new factories and the industry’s own awards.
Ownership in the sector ranges from family firms to divisions of large lock and technology groups, and several brands have changed hands more than once. This guide sets out what can be checked about each maker — who founded it, who owns it, and where it says its products are made — and marks clearly what rests only on the company’s own word.
Aa
A friendly grotesque for an installer’s brand. (Specimen set in Work Sans, a sans STAND-IN; NOT the Paxton logo.)
Brighton and Eastbourne
A British manufacturer between two universities.
Paxton calls itself a British manufacturer, and the trade press places its making in Sussex. In February 2022 Benchmark reported that Paxton had its headquarters in Brighton and its manufacturing facilities “just down the road” in Eastbourne, and employed 356 people. In December 2023 Security Today reported that the company had opened the Paxton Electronics Centre, a new manufacturing facility on its technology park in Brighton, between the universities of Sussex and Brighton, a site that also holds its global headquarters. Stroud told the magazine it was “a world-class manufacturing facility” intended to support growth “for a decade or more.” The reports do not say how production is now split between the two towns, so we give each with its date.
The Brighton campus ties into the company’s local work. Benchmark reported that Paxton’s scholarship programme, first run in 2017, offers paid summer placements to second-year science and engineering students at the universities of Brighton and Sussex, and that the company works with local schools on careers projects.
Paxton’s name still belongs to the family that set up a housebuilding firm in 1975, and, by the trade press accounts of 2022 and 2023, its products are made in the county where it began. Much of its public presentation is aimed at the people who fit the doors: its website gives as much space to training, guarantees and installer rewards as to the products themselves.
For a design guide, Paxton shows how a family-owned maker can build a brand around the installer rather than the building owner. Compare the card-and-reader maker HID Global, owned by ASSA ABLOY, and the Basque smart-lock maker SALTO. For this guide we use green, chalk and a sea blue with a sans, an unofficial interpretation; no product or logo is reproduced.
Explore & save
Keep Paxton’s identity on hand — save it to a board in the Made Good inspiration library.
Paxton identity set
Pin the Paxton green, chalk and sea-blue palette and the friendly grotesque register to your own board.



