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DrayTek Brand Guidelines: Hsinchu, the Vigor Router & Business Broadband Since 1997

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Brand Guidelines · Field Guide

DrayTek Brand Guidelines

From an ISDN adaptor in Hsinchu to the Vigor router range.

FIG 7.0 — ROUTER PORTS (ABSTRACT HOMAGE)

FIG 7.1 — GEOMETRIC SANS
Aa

Two constants: a navy, cloud and teal palette and a geometric sans register. Abstract homage — not a DrayTek product or mark; no router, logo or nameplate is reproduced.

Founded
Hsinchu, Taiwan1997
Chinese name
居易科技
Known for
Vigor routers, VigorAP, VigorSwitch
Listed
Taiwan Stock Exchange2004
01

Hsinchu, 1997

An ISDN adaptor first, then a router.

DrayTek is a Taiwanese network equipment maker founded in 1997 and based in Hsinchu. Its Chinese name is 居易科技, English Wikipedia says, and the company profile compiled by S&P Global Market Intelligence, shown on StockAnalysis in November 2026, gives the same founding year and headquarters.

Its first products were for ISDN, the digital telephone lines of the time. English Wikipedia lists the Vigor128, a USB terminal adaptor for Windows and Mac computers, as the first, followed by the Vigor204, an ISDN terminal adaptor and small telephone exchange, and then the Vigor2000, the company’s first router. The Vigor name stuck, and it still sits on almost every DrayTek router.

English Wikipedia describes DrayTek as one of the first makers to put VPN technology into low-cost routers, which made it easier for small offices and home workers to connect to a company network. It dates the company’s first voice-over-IP products to 2004, and says that in 2006 it added larger firewalls for businesses, including unified threat management models that did not sell well enough and were later dropped. In 2011, the same article says, SSL VPN was built into its Vigor routers. Most Vigor routers, it adds, offer VPN links both between offices and for staff dialling in from outside.

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Colour

Vigor routers, VigorAP and VigorSwitch.

DrayTek has stayed close to small and medium-sized businesses. The S&P Global profile describes a company that researches, develops, produces and sells wired and wireless communication equipment, with markets in Taiwan, Europe, Asia and Central and South America. The range now covers VPN, load-balancing, DSL, cellular and fibre routers, VigorAP wireless access points and VigorSwitch managed switches, with network management software such as VigorACS for looking after many devices at once.

English Wikipedia says DrayTek’s shares were first offered on the Taiwan Stock Exchange in 2004, and the company remains listed there. The same article picks out recent launches: a Wi-Fi 6 access point in March 2021, the Vigor 2927ax and Vigor 2865ax Wi-Fi 6 routers in August 2021, and a 10G VPN router, the Vigor3912S, in June 2024. In January 2025 came the Vigor 2136ax, a Wi-Fi 6 router with a 2.5Gb WAN port for full-fibre broadband.

In September 2026 DrayTek’s UK site announced a Wi-Fi 7 range of two routers, a multi-gig switch and an access point, which it describes as spanning routing, switching and wireless for business networks. The four products are the Vigor 2928be and Vigor 2867be routers, the VigorSwitch Q1070x and the VigorAP 1070C, and the company says it chose the BE7200 class of Wi-Fi 7 for its business routers. It presents the move as the latest step in a line that grew from broadband and VPN routers into wireless, switching, multi-WAN connections and network management.

The company’s routers have also drawn attention from security researchers. In October 2024 the security firm Forescout disclosed 14 vulnerabilities, which it called DRAY:BREAK, affecting two dozen Vigor router models, SecurityWeek reported on 3 October 2024. DrayTek had developed firmware patches for all of them, the report said, though about half of the affected models had reached end of life. Forescout counted more than 700,000 DrayTek routers reachable from the internet, most of them in Europe and Asia, and said nearly three-quarters were in commercial use.

Copy
Harbour navy
#1E3F66
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Deep line
#122640
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Cloud
#E6ECF2
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Teal link
#3E8C84
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Paper
#F7F8FA
03

Typography

The networking makers.

Networking hardware is mostly bought by people who will never see it in use. Switches sit in locked racks, servers in data-centre aisles, and access points on office ceilings, so the makers rely on a small set of familiar pictures: a rack of switches with rows of lit ports, a white disc fixed to a ceiling tile, a home router with its antennas raised, a long cold aisle of cabinets under strip lighting.

The companies in this group range from makers of home and small-office routers to suppliers of whole data-centre racks, and from long-listed corporations to firms owned through holding companies in Asia. Many design their products in one country and have them built in another, often by contract manufacturers, so what a company says about where its equipment is made is worth reading closely and attributing to the company.

Trade fairs are where much of the industry shows itself. Computex in Taipei, Interop and Mobile World Congress in Barcelona have long been venues for product launches and partner meetings, alongside more specialised events for supercomputing and service providers. Product names do much of the branding work: families of routers, switches and servers carry short names and model numbers that customers learn to read, while the management software that runs them is increasingly sold as a subscription alongside the box.

This guide sets out what can be checked about each brand — who founded it, who owns it now, where it says its products are made, and any regulatory or legal history reported by dated sources — and marks clearly what rests only on the company’s own word.

Aa

A geometric sans for a maker of business routers. (Specimen set in Manrope, a sans STAND-IN; NOT the DrayTek logo.)

Geometric sans · the registerNavy, cloud and teal · the paletteFrom an ISDN adaptor in Hsinchu to the Vigor router range · the signature

04

DrayTek

A Taiwanese brand with a British following.

The United Kingdom has been one of DrayTek’s most visible markets. English Wikipedia notes that its business DSL routers supported PPPoA, the connection standard used mainly on British ADSL lines, alongside the more common PPPoE. DrayTek UK says on its website that it has been growing “since 1999,” and names offices of CMS in London, Harrogate and Kiltimagh. The UK site also says DrayTek Corp. has offered network products since its establishment in 1997, for homes as well as businesses, and lists firewalls, DSL routers, VPN equipment, voice-over-IP and IP telephone exchanges among them.

The British trade press has rewarded the brand. DrayTek UK says that in November 2025 readers of PC Pro voted it Router Manufacturer of the Year for the third year running, and that its Vigor C510ax 5G router was Highly Commended for security hardware; those are the company’s own accounts of the awards. It adds that DrayTek scored highest in the vote for value for money, reliability and customer support, with an overall score of 93 per cent. Its UK site describes support teams based in the UK and Ireland.

The naming is consistent. The DrayTek name sits beside a small set of family names, Vigor for routers, VigorAP for access points and VigorSwitch for switches, and the Vigor name runs back to the Vigor128, the company’s first product.

For a design guide, DrayTek shows how a single product name, carried for nearly three decades, can become the brand that customers remember. Compare Zyxel, another Taiwanese networking maker, and TP-Link. For this guide we use a deep navy, a pale cloud and a teal accent with a sans, an unofficial interpretation; no product or logo is reproduced.

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Explore & save

Keep DrayTek’s identity on hand — save it to a board in the Made Good inspiration library.

DrayTek identity set

Pin the DrayTek navy, cloud and teal palette and the geometric sans register to your own board.

Core Palette
Homage
Aa
Geometric sans
The register
Geometric sans
Gradient

♡ Save to a board

06

Source & notes

Sources: Wikipedia (DrayTek); StockAnalysis (S&P Global Market Intelligence company profile, November 2026); SecurityWeek (3 October 2024); DrayTek UK (draytek.co.uk, 2025–2026). No official brand hex is used here: the tones are an unofficial interpretation, and no product or mark is reproduced.