Newland Payment Brand Guidelines: The Fuzhou Terminal Maker Behind Newland NPT

A payment business inside a Fujian technology group.

Newland Payment is the card-terminal business of Newland Digital Technology, a technology group headquartered in Fuzhou, the capital of Fujian province in south-east China. The terminal maker’s legal name is Fujian Newland Payment Technology Co., Ltd., and on its own website it calls itself Newland NPT. The company gives 1994 as its founding year, the same year English Wikipedia gives for the founding of the parent group by Hu Gang.

The parent was long known as Fujian Newland Computer Co., Ltd. English Wikipedia says it was listed on the Shenzhen Stock Exchange in 2000 — a date the payment company repeats in its own timeline — and took the name Newland Digital Technology in 2018. The group spans several businesses besides payments: barcode scanning and data capture under the Newland AIDC name, communications and expressway information systems, and a bank-card payment services unit, Guotong Xingyi, which English Wikipedia says the group bought in 2016. Newland NPT sits inside that group as the maker of payment terminals, PIN pads and point-of-sale hardware and software.

Its home base is a Newland science and technology park in Fuzhou, according to the company, which also lists offices in Singapore, the US state of Georgia, São Paulo and Madrid. Its timeline marks the steps abroad: partnerships across Europe from 2011, a Brazilian company registered in 2018, and in 2023 the registration of Newland companies in Singapore, Japan, the UK, India, the USA and France. In a January 2019 interview with the Japanese payments site Payment Navi, the company’s president said Newland then sold in Europe through Spire Payments while building its own operations there, and planned to enter the US market that year.

From mPOS readers to Android smart terminals.

Newland NPT’s growth is documented mainly by the Nilson Report, the payments newsletter that ranks terminal makers by shipments. In its July 2018 issue the newsletter said Newland had shipped 8.7 million devices the previous year, overtaking Verifone to become the second-largest POS terminal manufacturer in the world, and that it was the top vendor in Asia-Pacific. English Wikipedia places it third for 2016. In February 2026 the Nilson Report said Newland had shipped more than 10 million POS terminals in 2025; that its international shipments had first focused on South-East Asia, Latin America and the Middle East and Africa; that Brazil remained its largest market outside China; and that expansion into North America and Europe, begun in 2019, was accelerating.

The product line follows the shift from keypad terminals to Android devices. The company says its ME30 became China’s top-selling mPOS reader in 2013. The July 2018 Nilson Report described the handheld N910, running Android with a five-inch touchscreen and a built-in barcode reader, and in 2019 the company told Payment Navi that all of its terminals could read barcodes. Today the company sorts its range into portable, countertop, miniPOS, PIN pad, smart cash register, unattended and QR-payment families. Current names include the N950 Android smart terminal, introduced in 2024 according to the company; the X800 and CPOS X5 smart cash registers; and the U200 compact unattended terminal, alongside new S Series and X Series devices launched in 2025. A cloud service called TOMS manages fleets of terminals remotely.

Design recognition came with the smart terminals. The N850, a compact Android point-of-sale system with a seven-inch multitouch screen and its card reader and camera built into the housing, won a Red Dot Design Award for product design in 2019. Red Dot credits the design to the Shenzhen studio 80Hz Industrial Design, and its jury called the device “impressively small.” English Wikipedia says a full-touch smart POS the company produced in 2017 received China’s Red Star Award that December.

How terminal makers present themselves.

Payment terminals are made to be handled, and their makers tend to show them in use: a countertop unit beside a till, a PIN pad turned towards the shopper, a portable terminal carried to a restaurant table, an unattended reader fitted to a vending machine or a fuel pump. Product pictures move between that wider scene and the close-up — a card or a phone held over the contactless symbol, a receipt coming out of the printer, a total on the screen. Some pages open a device up into an exploded diagram of casing, screen, keypad and board.

Much of what these companies sell cannot be photographed at all. Their websites set hardware beside software, device management and payment services. Ingenico’s current site groups its devices by use — portable, countertop, PIN pad, mobile, self-service — before it names a range, and Verifone’s places its Victa devices alongside software, payment processing and controllers for fuel stations.

The trade meets at fairs, and launches are timed to them. Verifone presented its new identity in November 2014 in the same week as Money20/20 in Las Vegas and the CARTES show in Paris, according to the consultancy that designed it, and Ingenico showed new terminals at EuroCIS, the retail-technology fair in Düsseldorf, in February 2025, the German trade title IT Finanzmagazin reported.

Ingenico and Verifone have each changed owners more than once and kept their names. This guide sets out what can be checked about each maker — who founded it, who owns it, which ranges it sells and how its identity has changed — and keeps the companies’ own claims apart from what independent sources report.

A group name with a payment suffix.

The brand works on two levels. The group name, Newland, appears across scanners, communications equipment and payment devices, and is shared with the sister company Newland AIDC, which makes barcode scanners and runs its European business from Culemborg in the Netherlands, English Wikipedia says. The payment business adds the letters NPT, and its website, newlandnpt.com — to which the older newlandpayment.com address now redirects — presents the terminals under that combined name.

The company’s own words are plain. It lists four values — simplicity, openness, altruism and introspection — gives its mission as “enabling the digital transformation of commerce,” and its vision as “digital payment betters the world.” It says it serves more than 120 countries and employs more than 1,200 people; those are its own figures. Product names are short codes such as N950, SP930 or ME30S, and the website groups them by where the device is used: in the hand, on the counter, beside the till or inside a vending machine.

For a design guide, Newland Payment shows how a terminal maker inside a larger technology group builds a name of its own through a suffix, product codes and design awards. Compare PAX Technology, another Chinese terminal maker, and Spire Payments, which Newland said in 2019 sold its terminals in Europe. For this guide we use a deep harbour blue, a cool grey and a receipt green with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Newland Payment’s identity on hand — save it to a board in the Made Good inspiration library.