SUNMI Brand Guidelines: The Shanghai Android POS Maker With Orange Details

A smart-device start-up in the Xiaomi orbit.

SUNMI is a Shanghai company that designs Android point-of-sale terminals, handheld payment devices, desktop tills and kiosks. It was founded in 2013, according to its Hong Kong stock profile, which also says it was formerly registered as Shanghai Woyou Information Technology Co., Ltd. before taking the name Shanghai Sunmi Technology. The company names Lin Zhe, who uses the English name Jack, as its founder; he is also its chairman and chief executive. The company writes its name in capitals, SUNMI, and that spelling is used here.

From early on SUNMI was tied to the smartphone maker Xiaomi. In September 2017 China Money Network described Shanghai Sunmi Technology as a smart POS terminal developer in the ecosystem of Xiaomi. Other backers followed from China’s consumer internet. In February 2026, when the company passed its Hong Kong listing hearing, the Hong Kong newspaper The Standard reported that Ant, which it described as an Alibaba subsidiary, held 27.3 percent of SUNMI, Meituan 8.2 percent and Xiaomi 7.8 percent.

The listing followed. SUNMI says its shares began trading on the Main Board of the Hong Kong Stock Exchange on 29 April 2026 under the code 06810, with the founder and his management team ringing the gong in the trading hall; its release names the listed company SUNMI Technology Group Co., Ltd. It describes itself as a “Business IoT” company — BIoT in its shorthand — that pairs devices with software and services for merchants, and its stated mission is to “strive for Business 4.0.”

Orange markings and an in-house design centre.

SUNMI’s industrial design is documented above all by the Red Dot design awards. The mobile point-of-sale terminal P1 won in 2018. Red Dot describes a charging station with a mirror inside, so that a customer can hold a payment code on a phone against the front window and have it read by the scanner on the back of the device without lifting it from the dock. The jury praised its “distinctive geometric design language,” and the entry credits the in-house designer David Protet.

A barcode scanner won in 2019 for a transparent handle, open at the bottom, that keeps the cable protection inside, with matte, glossy and transparent surfaces and orange details; the jury called the idea of internal cable protection “as simple as it is clever.” In the same year SUNMI OS, the company’s Android-based operating system for point-of-sale devices, won in Red Dot’s brands and communication design category, credited to the Sunmi Design Center in Shanghai. The P2 mini, a compact Android payment terminal for tight spaces such as taxis, won in 2021. Red Dot says orange markings highlight its functional areas, from a small slope under the screen that points to the card slot to a triangular cut-out that lets users find the top of the device by touch in the dark, and a swipe slot that is wider on one side to show the swiping direction.

The MIX Series, a point-of-sale system that works on a counter or in the hand, won in 2024. Red Dot notes a battery compartment that doubles as a handle, two angled scanners, and a semi-transparent printer cover framed by a metallic texture, with the tablet held magnetically on its base. Orange appears in Red Dot’s descriptions of both the scanner and the P2 mini. The company’s current range, as listed on its website, runs across commercial tablets it calls CPads, interactive displays, mobile terminals, payment devices, desktop systems and kiosks, and its Hong Kong stock profile names the V Series handheld terminals as its flagship line.

How terminal makers present themselves.

Payment terminals are made to be handled, and their makers tend to show them in use: a countertop unit beside a till, a PIN pad turned towards the shopper, a portable terminal carried to a restaurant table, an unattended reader fitted to a vending machine or a fuel pump. Product pictures move between that wider scene and the close-up — a card or a phone held over the contactless symbol, a receipt coming out of the printer, a total on the screen. Some pages open a device up into an exploded diagram of casing, screen, keypad and board.

Much of what these companies sell cannot be photographed at all. Their websites set hardware beside software, device management and payment services. Ingenico’s current site groups its devices by use — portable, countertop, PIN pad, mobile, self-service — before it names a range, and Verifone’s places its Victa devices alongside software, payment processing and controllers for fuel stations.

The trade meets at fairs, and launches are timed to them. Verifone presented its new identity in November 2014 in the same week as Money20/20 in Las Vegas and the CARTES show in Paris, according to the consultancy that designed it, and Ingenico showed new terminals at EuroCIS, the retail-technology fair in Düsseldorf, in February 2025, the German trade title IT Finanzmagazin reported.

Ingenico and Verifone have each changed owners more than once and kept their names. This guide sets out what can be checked about each maker — who founded it, who owns it, which ranges it sells and how its identity has changed — and keeps the companies’ own claims apart from what independent sources report.

Capital letters and a single value.

SUNMI presents itself in a direct, almost manifesto-like voice. Its about page names a single core value, “Altruism,” which it links to its founder, and sets out a vision “to be the world’s No.1 BIoT brand” — its own ambition rather than a ranking. The company has also made a series of short brand films, which its website lists by season under the titles “Priceless,” “Change” and “Time.”

Software is part of the brand. SUNMI OS, the Android-based system that won its own Red Dot in 2019, runs across the devices. Red Dot’s entry says it keeps a layout familiar from Android, folds its operating modules into the system so that more of the screen is left for business applications, and uses a responsive design that suits every screen size. The company describes an app store, remote assistance and a terminal-management service built around it. Its Hong Kong stock profile describes a platform on which merchants and developers build, manage and update apps for the devices. In July 2026 the company announced the opening of the first SUNMI Home in Korea, in Seoul’s Gangnam district.

For a design guide, SUNMI shows how a young hardware maker can build recognition through an in-house design centre, a recurring detail colour and one operating system across its devices. Compare Newland Payment, another Chinese maker of Android terminals, and NEXGO. For this guide we use a marker orange, graphite and a frost grey with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep SUNMI’s identity on hand — save it to a board in the Made Good inspiration library.