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Electric Hydrogen Brand Guidelines: The 2020 Electrolyzer Start-up With a Devens Gigafactory

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Brand Guidelines · Field Guide

Electric Hydrogen Brand Guidelines

The 2020 electrolyzer start-up with a Devens gigafactory.

FIG 2.0 — STACK MODULE (ABSTRACT HOMAGE)

FIG 2.1 — GEOMETRIC GROTESK
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Two constants: a green, teal and brass palette and a geometric grotesk register. Abstract homage — not an Electric Hydrogen product or mark; no plant, logo or nameplate is reproduced.

Founded
California and Massachusetts, USA2020
Founders
David Eaglesham, Raffi Garabedian, Derek Warnick
Known for
HYPRPlant PEM electrolyzer plants
Today
Electric Hydrogen, Natick, Massachusetts
01

From solar to hydrogen

Founded in 2020 by veterans of the solar industry.

Electric Hydrogen is a young company. It was founded in 2020, it says, and it was “deliberately founded in California and Massachusetts” to draw on engineering talent in both states, its chief financial officer said in a company statement in December 2024. The company calls itself Electric Hydrogen and uses the short form EH2, which is also its web address.

Its leadership page names David Eaglesham as chief technology officer and founder, and Raffi Garabedian as chief executive and co-founder; Derek Warnick, the chief financial officer, is also listed as a co-founder. Eaglesham and Garabedian each served in turn as chief technology officer of the solar panel maker First Solar, the company says, and Eaglesham was also an entrepreneur in residence at Breakthrough Energy Ventures, where Warnick worked as a company builder. The company says its team brings experience of scaling the solar, semiconductor and battery industries.

The business is an equipment maker, not a hydrogen producer. Electric Hydrogen builds large proton exchange membrane electrolyzer plants — systems that use electricity to split water into hydrogen and oxygen — and sells them to industrial projects such as ammonia plants and fuel producers, which then make their own hydrogen, Latitude Media reported in March 2025.

The company says it is headquartered in Natick, Massachusetts, where its core technology was developed, and that it employs more than 300 people, with sites in the San Francisco Bay Area, the Boston area and West Texas. Garabedian summed up the aim in a July 2025 statement quoted by DNV: building powerful electrolyzer plants at low cost and large scale is, he said, “the singular purpose of Electric Hydrogen.”

02

Colour

The HYPRPlant, built in two places.

Electric Hydrogen sells one main product, the HYPRPlant, a pre-engineered electrolyzer plant shipped as a standard package rather than designed afresh for each site. In July 2025 the Norwegian assurance firm DNV published a technical review of the second-generation HYPRPlant, which it described as available in 75, 100 and 120 MW configurations. DNV said its review covered the company’s PEM technology, power electronics, plant design, monitoring and controls, and its standard product warranty, and that it had audited lab and pilot data from 2022 to 2025. It described the plant as built around high-current-density stacks in a turnkey package intended to reduce front-end engineering and installation work at the project site.

Testing happens at the company’s Pioneer Plant in San Jose, California, which DNV described as a one-tenth-scale facility running a commercial-grade stack. Manufacturing is split in two. The electrolysis stacks are made at the company’s own factory in Devens, Massachusetts, which it marked with a ribbon-cutting attended by Massachusetts governor Maura Healey in December 2024, according to its press release; Latitude Media reported in March 2025 that the factory had come online that year. The rest of the plant is built and assembled in Texas by Titan, an equipment maker with a background in process modules for the oil and gas industry, Latitude Media reported. The company now also lists a West Texas fabrication facility among its locations. DNV said it inspected the Devens facility as part of its review.

Customers named in the press include Infinium, which selected a 100 MW HYPRPlant in May 2025 for Project Roadrunner, an e-fuels plant in West Texas, and the HIF Global and Synergen projects, Canary Media reported in February 2026. In August 2026 the company said Perdaman had chosen it as preferred electrolyzer vendor for Project Helios in Karratha, Western Australia.

Copy
Electrolyte green
#1D4A45
Copy
Night teal
#10302C
Copy
Current teal
#2E7D6F
Copy
Brass
#C9A23A
Copy
Water white
#F4F7F5
03

Typography

Hydrogen and its presentation.

Hydrogen and fuel cell companies sell equipment that most people never see in use. An electrolyser splits water into hydrogen and oxygen using electricity; a fuel cell runs the reaction the other way, turning hydrogen into electricity. In the PEM designs made by several firms in this guide, the work happens in stacks of thin membranes and plates, assembled into larger systems that are often delivered in standard shipping containers, painted white or pale grey and lined up in rows at an industrial site.

That makes the sector’s public image a matter of pictures and words more than products. Company websites lean on photographs of factory floors, stacks being assembled, container rows beside wind turbines or refineries, and the vehicles that use the gas: hydrogen buses, delivery vans and, in the warehouse market, fuel-cell forklifts. Products tend to carry short, technical names, and greens and blues, suggesting water, air and renewable power, are a common choice.

The firms differ in what they actually make. Some build electrolysers to produce hydrogen; others build fuel cells to use it; and Plug Power says it covers production, storage, transport and use in one business. Several are listed companies, so their history is told as much in stock-exchange announcements, fundraisings and restructurings as in product launches, and a company’s own claims about capacity or cost should be read as claims.

The industry meets at trade fairs such as Hannover Messe in Germany and the Hydrogen Technology Expo, where stand design, demonstration stacks and project announcements do much of the brand work. This guide sets out what can be checked about each company — who founded it, who owns it, where it makes its equipment — and marks clearly what rests only on the company’s own word.

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A geometric grotesk for a Massachusetts electrolyzer maker. (Specimen set in Space Grotesk, a sans STAND-IN; NOT the Electric Hydrogen logo.)

Geometric grotesk · the registerGreen, teal and brass · the paletteThe 2020 electrolyzer start-up with a Devens gigafactory · the signature

04

Electric Hydrogen

Building through a slower market.

The company scaled up just as enthusiasm for green hydrogen cooled. In March 2025 Latitude Media described Electric Hydrogen as building manufacturing capacity during what the industry called a “trough of disillusionment”, and reported that it had financed the Devens equipment with debt secured on the machinery rather than spending venture money on it.

By February 2026 the outlook had narrowed further. In an interview with Canary Media, Garabedian said the company had been built for growth and that growth had been slower than it anticipated, and that he expected another year and a half of muted activity; much of the demand, he said, would be in Europe. The same report noted that the American engine maker Cummins had just halted commercial work on its own electrolyzer business. Electric Hydrogen lists local teams in Spain, Denmark, Germany, Belgium, Australia and Brazil, and in October 2026 it announced a new vice-president for government relations in Europe, the Middle East and Africa.

The company has also widened what it sells. Its website now presents a second line, HYPRPower, which it describes as power projects for data centres that turn natural gas into electricity using reformers, carbon capture and fuel cell generators, alongside the HYPRPlant. Both names share the same capitalised prefix, and the company groups them on its home page as power and fuel solutions.

For a design guide, Electric Hydrogen shows how a start-up can build a brand around a single product name and a factory town. Compare ITM Power, a British PEM electrolyser maker, and Siemens Energy. For this guide we use a deep green, a teal and a brass with a sans, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep Electric Hydrogen’s identity on hand — save it to a board in the Made Good inspiration library.

Electric Hydrogen identity set

Pin the Electric Hydrogen green, teal and brass palette and the geometric grotesk register to your own board.

Core Palette
Homage
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Geometric grotesk
The register
Geometric grotesk
Gradient

♡ Save to a board

06

Source & notes

Sources: Electric Hydrogen (eh2.com, 2024–2026, including its press release of December 2024); DNV (22 July 2025); Latitude Media (18 March 2025); Canary Media (9 February 2026). No official brand hex is used here: the tones are an unofficial interpretation, and no product or mark is reproduced.