NextEra Energy Brand Guidelines: Florida Power & Light, a 2010 Rename & a Pending Dominion Deal

Ice plants, a 1925 charter and a quality prize.

NextEra Energy is an electricity holding company based in Juno Beach, Florida, and its oldest part is Florida Power & Light, known as FPL. English Wikipedia says Florida’s early power stations were mostly run to make ice, selling spare power off-hours. In 1924 and 1925 American Power & Light bought stations in Florida and joined them into a network, and in December 1925 it spun off its Florida properties as a new subsidiary, FPL. The company dates FPL’s creation to December 28, 1925, and says that at first it owned power plants, water works, gas plants, ice companies, laundries and even an ice-cream business, serving about 76,000 customers in 58 communities.

A hurricane struck Miami the following year and damaged much of the network; American Power & Light paid for the repairs and for two new stations, English Wikipedia says. During the Second World War, according to the company, FPL supplied military sites such as Camp Blanding and the Opa-Locka naval air base, hired women for meter work and truck driving as staff left for the armed forces, and in February 1944 received the Navy’s Citation for Meritorious Wartime Service. FPL’s stock was listed on the New York Stock Exchange in 1950, and its first nuclear reactor, at Turkey Point, began operating in October 1972 — the first in Florida, English Wikipedia and the company say.

In 1984 FPL created a holding company, FPL Group, to make acquisitions and start new businesses. In 1989, the company and English Wikipedia say, FPL became the first company outside Japan to win the Deming Prize for quality, after a Quality Improvement Program that the company says it set up in the early 1980s.

FPL Energy becomes NextEra Energy Resources.

Growth outside Florida ran through a second company. The company says FPL Energy was set up in 1997 — English Wikipedia gives 1998 — to handle business beyond FPL’s service area, and that its first wind site, Vansycle Ridge near Helix, Oregon, came online in 1998, followed in 2001 by the Stateline wind centre on the Oregon–Washington border. English Wikipedia adds that the group took a controlling stake in the Seabrook nuclear plant in New Hampshire in 2002 and bought Gexa Energy of Texas in 2005. In 2007 the Florida Public Service Commission rejected an FPL plan for a coal-fired power station near Moore Haven, close to the Everglades.

The names changed at the end of the decade. In 2009 FPL Energy became NextEra Energy Resources, a change the company says reflected its growing role outside Florida, and in 2010 FPL Group renamed itself NextEra Energy, listed on the New York Stock Exchange as NEE. The utility kept its own name. English Wikipedia describes NextEra Energy Resources, also based in Juno Beach, as the world’s largest generator of renewable energy from wind and solar, and notes that it also runs natural gas, nuclear and oil plants.

FPL itself grew. NextEra completed its purchase of Gulf Power, Southern Company’s Pensacola utility, on January 1, 2019; Gulf Power was merged into FPL in January 2021 and its name was retired in 2022, English Wikipedia says. Among the company’s own milestones are the DeSoto solar centre of 2009, the Martin Next Generation Solar Energy Center of 2011, which it calls the first hybrid plant to combine a solar-thermal field with a combined-cycle gas plant, and FPL SolarTogether, launched in 2020. In 2019, the company says, Turkey Point became the first nuclear plant in the United States licensed to run for up to 80 years.

The record also includes a federal wildlife case: English Wikipedia records that in 2022 NextEra paid penalties over the deaths of more than 150 eagles at wind farms that did not hold eagle permits.

Design and documentation.

Investor-owned electric utilities in the United States sell something nobody sees. Their customers meet them through a bill, a meter, a truck in the street and, when the lights go out, a crew working overnight. So the pictures these companies choose carry much of the weight that a product shot would carry for a maker of goods.

The most familiar picture is the lineworker. Annual reports and storm-season posts return again and again to crews in bucket trucks against heavy skies, to rows of trucks staged before a hurricane, and to poles and wires being rebuilt. Next to them sit transmission towers at sunset, substations, and long views of solar farms and wind turbines, often shown beside older gas, coal, hydro and nuclear plants.

The second register is the customer relationship. Utilities explain smart meters, outage maps and mobile apps for reporting a fault or paying a bill; they print bill inserts on saving energy and send branded customer-service vans to local events. Community-giving photography, from school grants to volunteer days, is a staple of their websites. Trade gatherings such as the Edison Electric Institute’s meetings and the DistribuTECH conference are where they speak to one another and to suppliers.

This guide sets out what can be checked about each company — when and where it began, which utilities it owns, how its name changed and what its public record shows — and marks clearly what rests only on the company’s own word. The palettes and type here are our own interpretation, not the companies’ marks.

A pending deal for Dominion Energy.

On May 18, 2026, NextEra Energy announced an all-stock agreement to acquire Dominion Energy of Richmond, Virginia, CBS News reported that day. The combined company would keep the NextEra Energy name and serve about 10 million utility customers in Florida, Virginia, North Carolina and South Carolina, and the companies expected the deal to close in mid-to-late 2027. On November 3, 2026, the two companies said they had filed rebuttal testimony with the Virginia State Corporation Commission as part of its review. The deal was agreed in May 2026 and had not been completed at the time of writing.

The 2010 rename left the group with two public faces. In Florida, customers deal with FPL, the name the utility has carried since 1925; NextEra Energy is the name of the listed parent, and NextEra Energy Resources the name of its business outside the state. John Ketchum is chairman and chief executive of NextEra Energy, according to the company’s November 2026 statement.

For a design guide, NextEra Energy shows how a utility holding company can take a new name while keeping a 1925 utility brand in front of its customers. Compare Southern Company, which sold it Gulf Power, and Dominion Energy, the subject of its pending deal. For this guide we use a deep teal, a Gulf blue and a sun yellow with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep NextEra Energy’s identity on hand — save it to a board in the Made Good inspiration library.