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Teekay Brand Guidelines: Torben Karlshoej’s 1973 Initials, Gas, Offshore and Back to Tankers

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Brand Guidelines · Field Guide

Teekay Brand Guidelines

Torben Karlshoej’s initials, half a century of tankers.

FIG 7.0 — FUNNEL BANDS (ABSTRACT HOMAGE)

FIG 7.1 — PLAIN CORPORATE SANS
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Two constants: a navy, grey and orange palette of our own and a plain corporate sans register. Abstract homage — not a Teekay vessel, funnel or mark; no ship, logo or flag is reproduced.

Founded
1973by Torben Karlshoej
Name
From the founder’s initials, “TK”
Known for
Suezmax, Aframax and LR2 tankers
Today
Teekay Corporation Ltd. and Teekay Tankers Ltd., NYSE
01

TK

A ship broker’s initials, 1973.

Teekay began in 1973, founded by Torben Karlshoej, and the company says its name comes from his initials, “TK.” English Wikipedia describes him as a Danish ship broker who had emigrated to the United States, and says the young company started by buying small second- and third-hand oil tankers during the oil crisis of 1973–74, kept its head office in the Bahamas and registered most of its ships in Liberia. Wikipedia now calls Teekay a Canadian shipping corporation; the group’s results releases carry a Hamilton, Bermuda, dateline, and its tanker business lists offices in Singapore, London, Houston and Vancouver.

Under Karlshoej, the company says, Teekay grew “from a tanker operator to an operational leader and successful vessel owner” in conventional shipping. It frames its values as the Teekay Spirit, which it presents as the principles its founder expected of everyone at sea and on shore, and it marked its 50th year in 2023 with a series it called “50 Years, 50 stories,” alongside a company book, The First 40 Years.

Over the following decades Teekay moved well beyond crude tankers. English Wikipedia records that it agreed to buy Navion from Statoil in December 2002 and completed the purchase in April 2003, bringing in a shuttle-tanker business based in Stavanger, Norway; that it took control of the offshore company Petrojarl between 2006 and 2008; and that it entered liquefied natural gas shipping in 2004 by buying Naviera Tapias, then listed Teekay LNG Partners in New York in 2005.

02

Colour

Selling the gas and offshore arms, then simplifying.

Much of that wider business was later sold. Wikipedia says Brookfield Business Partners took a majority of Teekay Offshore Partners in 2017 and that Teekay sold its remaining interests to Brookfield in April 2019; the offshore business has since been renamed Altera Infrastructure. In October 2021 The Royal Gazette of Bermuda reported that Stonepeak, the New York investment firm, had agreed to acquire Teekay LNG Partners, including the units held by Teekay Corporation; Wikipedia gives the closing date as 13 January 2022 and says the business was renamed Seapeak.

What remained was tankers, and the group then set about simplifying itself. In August 2024 The Royal Gazette reported management changes “following a strategic review designed to simplify its structure”: Kenneth Hvid, already Teekay’s president and chief executive, took on the same role at Teekay Tankers, and Brody Speers became chief financial officer of both companies. In October 2024 the paper reported that Teekay Corporation had agreed to sell its Australian operations — ship-management businesses serving mainly the Government of Australia — and its other management-services companies to Teekay Tankers, so that Teekay Tankers would become the group’s sole operating platform and the parent would concentrate on its controlling stake.

That is the shape the company describes today. In its February 2026 results release, Teekay Corporation Ltd. said it provides its services through its controlling interest in Teekay Tankers Ltd., which it described as managing and operating about 56 conventional tankers and other marine assets, including vessels operated for the Australian Government, with offices in eight countries and about 2,200 seagoing and shore-based employees. Both companies trade on the New York Stock Exchange, as TK and TNK. In November 2025 The Royal Gazette put Teekay Tankers’ fleet at 40 vessels, 37 of them tankers and three support ships, managed from Bermuda and Australia.

Copy
Deep navy
#1D3557
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Night hull
#0F1B2D
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Harbour grey
#7A8691
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Signal orange
#D9772B
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Deck white
#F4F3EF
03

Typography

Design and documentation.

A tanker or dry-bulk owner sells a service rather than a product, so its identity has to live on its ships and in its paperwork. The oldest signs are the funnel mark and the house flag, painted or flown on every vessel the company operates; today the same hull in company livery is more often seen in an aerial photograph taken from a drone, the ship shown loaded and under way, filling the first screen of a corporate website.

Behind that picture sits the fleet list. Owners publish their ships by class and by name, from the very large crude carriers and Suezmax tankers of the crude trade to Capesize and smaller bulk carriers. Frontline’s home page, for example, counts its VLCCs, Suezmaxes and LR2/Aframax tankers, while CMB.TECH groups its ships under division names such as Euronav for oil tankers and Bocimar for dry bulk. Vessel names can run in a family too: Bocimar’s ships usually carry the prefix Mineral, English Wikipedia says.

Most owners also give space to crew welfare and safety, to environmental reporting and to the next generation of ships. Newbuilding and fuel announcements carry much of the story: CMB.TECH, for one, uses the slogan “Decarbonise Today, Navigate Tomorrow” and in 2026 presented a dry-bulk ship it describes as ammonia-powered, while Frontline’s 2026 fleet-renewal deal was framed around scrubber-fitted “ECO” newbuildings.

Because so many of these companies are listed in New York, Oslo or Brussels, the investor-relations section often does the heaviest lifting: quarterly results, presentations, dividend histories and charts of freight rates. This guide sets out what can be checked about each company — where it was founded, who controls it and what became of its name — and marks clearly what rests only on the company’s own word.

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A plain corporate sans for a name built from two initials. (Specimen set in IBM Plex Sans, a sans STAND-IN; NOT the Teekay logo.)

Plain corporate sans · the registerNavy, grey and orange · the paletteTorben Karlshoej’s initials, half a century of tankers · the signature

04

Teekay

A logo on the funnel.

Teekay Tankers concentrates on mid-sized ships: Suezmax, Aframax and long range two (LR2) tankers carrying crude oil or clean products, the company says, together with ship-to-ship transfer and lightering services that run from full-service lighterage to fender and hose rentals. It also offers commercial management and fuel services to other shipowners, and says it manages its own vessels directly through in-house ship management, employing more than 2,200 people aboard its fleet. When the August 2024 changes were announced, Hvid credited the departing Teekay Tankers managers with strengthening that ship management by bringing operations back in-house. It renews its fleet by buying and selling ships: The Royal Gazette reported in June 2025 that Teekay had acquired the 2021-built Orchid Spirit, and in July 2026 that Teekay Tankers had bought two Korean-built Suezmax newbuilding contracts for delivery in 2027.

The company is direct about what it treats as its mark. On its tanker pages it says it takes pride that “the Teekay logo on our funnel is an industry-respected symbol of quality,” and adds that “it is not just the Teekay logo on the funnel that sets us apart” but the experience of its people. It states its vision as becoming the leading tanker brand worldwide, which is its own ambition rather than an independent ranking. Its website also runs a stories section, a podcast and a 360-degree tour alongside the investor pages for both listed companies.

For a design guide, Teekay shows how a shipowner can carry one short name, built from a founder’s initials, through half a century of expansion into gas and offshore work and back to tankers. Compare DHT, another Bermuda-based crude tanker company, and Frontline, another oil tanker owner. For this guide we use a deep navy, a harbour grey and a warm signal orange with a sans, an unofficial interpretation; no product or logo is reproduced.

05

Explore & save

Keep Teekay’s identity on hand — save it to a board in the Made Good inspiration library.

Teekay identity set

Pin the Teekay navy, grey and orange palette and the plain corporate sans register to your own board.

Core Palette
Homage
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Plain corporate sans
The register
Plain corporate sans
Gradient

♡ Save to a board

06

Source & notes

Sources: Teekay (teekay.com: about, history and tanker pages, 2026); Teekay Corporation Ltd. results release (GlobeNewswire, February 2026); The Royal Gazette (October 2021, August 2024, October 2024, June 2025, November 2025 and July 2026); Wikipedia (Teekay). No official brand hex is used here: the tones are an unofficial interpretation, and no product or mark is reproduced.