Unitree Brand Guidelines: Hangzhou Robot Dogs, the G1 Humanoid and a STAR Market Listing

A master’s project that became a company.

Unitree is the trading name of Hangzhou Yushu Technology, a robot maker based in the Binjiang district of Hangzhou, in Zhejiang province. English Wikipedia says its founder, Wang Xingxing, registered the company on 26 August 2016 in an office of about 50 square metres; Chinese Wikipedia adds that the small team soon moved next door to a creative park because the robot dogs were too noisy to test in a high-rise office.

The idea came first. Wang developed an all-electric four-legged robot, XDog, during his master’s studies at Shanghai University, and it drew interest from early investors, both English and Chinese Wikipedia say. After graduating he joined the drone maker DJI, then left to start Unitree. The company says it has been promoting legged and humanoid robots for use in different industries since 2017, and describes itself as the first company to begin public retail sales of high-performance quadruped robots — a claim it makes on its own website.

The first product most sources dwell on is the Go1 of 2021, a small quadruped that English and Chinese Wikipedia both compare with Boston Dynamics’ Spot. Public performances spread the name. Unitree says its robots appeared at the 2021 CCTV Spring Festival Gala, the opening ceremony of the 2022 Winter Olympics, the pre-game show of the 2023 Super Bowl and the Asian Games in Hangzhou. Rest of World reported in March 2026 that Unitree “first rose to fame in early 2025” when its humanoids danced on one of China’s most-watched television shows, and that in 2024 its humanoids were among the robots Nvidia’s chief executive displayed on stage at his company’s annual conference.

Go1, Go2, H1 and the folding G1.

Unitree’s range divides cleanly into four legs and two. On the quadruped side English Wikipedia lists the consumer Go1 and Go2, the industrial B2, wheeled-leg versions of both shown at CES in Las Vegas in January 2025, and later models including the A2 and As2. According to the company’s listing prospectus, as reported by Rest of World, Unitree shipped more than 30,000 quadruped robots between 2022 and September 2025.

The humanoids followed. Sources date the full-size H1 differently: The Verge wrote in August 2024 that it had debuted about a year earlier, while Chinese Wikipedia dates its release to April 2024. The smaller G1 was presented on 19 August 2024 as a production-ready successor; The Verge described a robot about 4.3 feet tall that folds down for storage and transport, with three-fingered hands and an LED-lit head that hides a lidar sensor and a depth camera. English Wikipedia lists the R1 and H2 among the 2025 models, and Chinese Wikipedia says Unitree and Nvidia presented an H2 Plus reference design in June 2026.

The prospectus, as reported by Rest of World, says Unitree sold 5,500 humanoid robots in 2025, more than 70% of them for research and education, and that the company develops and manufactures its core components itself; Unitree’s website names motors, reducers, controllers and lidar among them. The China Business Law Journal reported that the prospectus ranked Unitree first in the world for humanoid shipments in 2025.

Recognition has come from outside robotics as well. The World Intellectual Property Organization lists Unitree Robotics among its 2025 Global Awards in the information and communications technology category for small and medium-sized enterprises, and English Wikipedia names it as one of that year’s winners.

How humanoid makers present themselves.

Humanoid and legged-robot makers sell machines that most people have only seen on a screen, so video carries much of their identity. Boston Dynamics built a public following through clips of its robots: a 2017 video of the Spot quadruped opening a door for another robot reached the top of YouTube, “Parkour Atlas” followed in 2018, and in 2025 a troupe of robot dogs danced on America’s Got Talent, according to Wikipedia. When Hyundai Motor Group completed its purchase of the company in 2021, its announcement video showed Atlas dancing beside a child, The Robot Report noted.

The newer story is work. Makers now show their robots in factories and warehouses rather than in labs: Agility’s Digit handling totes for the logistics group GXO, and Boston Dynamics’ electric Atlas being trained to sequence car parts at a Hyundai plant in Georgia, as each company describes it. Press releases lean on customer names, pilot sites and hours of operation, and trade reporters such as The Robot Report and IEEE Spectrum follow those claims from launch to deployment.

Launches happen on stages built for that audience. Agility presented a redesigned Digit at ProMat, the material-handling show, in 2023, and Boston Dynamics unveiled its new Atlas at Hyundai’s media day at CES 2026, the companies say. Research conferences such as ICRA, the IEEE’s robotics and automation meeting, and the World Robot Conference in China play the same part for engineers and the trade.

Identities shift as the companies grow up. In March 2026 Agility Robotics became simply Agility, with a refreshed logo that the company said was inspired by the hardware and software it builds, The Robot Report reported. This guide sets out what can be checked about each company: who founded it, who owns it, where it builds its robots, and which claims rest only on its own word.

A record review, a listing and a long list of shareholders.

Unitree went public in 2026. It began listing guidance with CITIC Securities in July 2025 and became a joint-stock company, Chinese Wikipedia says. The Shanghai Stock Exchange accepted its application for the STAR Market on 20 March 2026 and its listing committee approved it on 1 June, the China Business Law Journal reported, adding that the 73-day review set a record under the market’s pre-review system. The shares began trading on 19 August 2026, the journal reported, making Unitree the A-share market’s first humanoid robotics stock. Its shareholders include the National Social Security Fund, DeepSeek and affiliates of Tencent, Alibaba, Ant Group and Meituan, along with venture investors HongShan and Shunwei Capital, the journal said. Wang Xingxing is chairman, Chinese Wikipedia says, and the company has been moving its sales and marketing teams into a new tower in Binjiang since early 2026, while research stays at its earlier creative park.

Its robots have also drawn scrutiny. In May 2024 The Guardian reported that footage on Chinese state television of joint military drills with Cambodia showed a robot dog carrying a rifle with the Unitree name visible on its side; the company denied selling its products to the Chinese military. In April 2025 security researchers alleged a remote-access backdoor in Unitree products, which the company said was a vulnerability that had been fixed, English Wikipedia says. Tech Times reported in July 2026 that the US Department of Defense had added Unitree to its Section 1260H list of Chinese military companies on 8 June 2026, and Chinese Wikipedia says Unitree stated that a US Federal Communications Commission rule of 28 July 2026 would affect new models but not existing products sold in the United States.

The identity itself is direct: the Unitree name sits on the robots’ bodies, and the products carry short codes — Go1, Go2, B2, H1, G1 — rather than descriptive names.

For a design guide, Unitree shows a robot maker whose brand grew through viral performance and a clear product numbering. Compare Boston Dynamics, maker of the Spot robot dog, and Agibot, another Chinese humanoid maker. For this guide we use a dark slate, a teal and two greys with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Unitree’s identity on hand — save it to a board in the Made Good inspiration library.