LTIMindtree Brand Guidelines: L&T Infotech, Mindtree and the Move to LTM

A software arm of an engineering group.

LTIMindtree grew out of an Indian engineering group. Larsen & Toubro was founded in Bombay in 1938 by two Danish engineers, Henning Holck-Larsen and Søren Kristian Toubro, who were in India for the Danish equipment maker FLSmidth, according to English Wikipedia. During the Second World War, when trade with occupied Denmark stopped, the partners turned to repairing, refitting and degaussing ships, and set up a separate company, Hilda Ltd, for that work; Larsen & Toubro Private Limited was incorporated in February 1946. The group went on to construction, heavy engineering and, much later, software.

Its software business began in Mumbai in December 1996 as L&T Information Technology Ltd, a subsidiary of the parent. English Wikipedia says the name became L&T Infotech in 2001–02, the year the company was assessed at Maturity Level 5 of the Software Engineering Institute’s model. Between 2009 and 2012 the parent tried to enlarge it by buying Satyam Computer Services, Patni Computer Systems and Hexaware Technologies; none of the three attempts succeeded. In 2013–14 the engineering-services side was moved to a new sister company, L&T Technology Services.

L&T Infotech listed its shares in July 2016. In May 2017 it shortened its brand to LTI, with the line “Let’s Solve,” English Wikipedia says. At the time of the 2022 merger, English Wikipedia says, its largest industry was banking, financial services and insurance, and it was active in oil and gas.

Ten founders in Bangalore.

The other half of the name came from Bangalore. Mindtree was founded on 18 August 1999 by ten IT professionals, among them Ashok Soota, Subroto Bagchi and Krishnakumar Natarajan, with backing from the venture firms Walden International and Sivan Securities, according to English Wikipedia. It was based at the Global Village Tech Park in the city and floated its shares in February 2007; the offer was oversubscribed more than a hundred times, the same source says.

Mindtree had its own identity work. In September 2012 it announced a new brand identity and logo with the slogan “Welcome to possible,” and that year opened its first delivery centre in the United States, at Gainesville, Florida. Its work spanned application development and maintenance, data analytics, digital services, testing and infrastructure management. Its clients sat mainly in technology, media and telecoms, with travel and hospitality as another strength. By March 2019, English Wikipedia says, it had more than 300 active clients and 43 offices in over 18 countries. In November 2007 it had also set up the Mindtree Foundation, which worked on primary education and on support for people with disabilities.

Ownership changed in June 2019, when Larsen & Toubro took control of Mindtree despite opposition from Mindtree’s promoters; English Wikipedia says the move was described at the time as the first hostile takeover in the Indian IT industry. For three years the parent then held two separate IT services companies.

In May 2022 it announced that Mindtree would be merged into LTI and the combined company renamed LTIMindtree. The group chairman of the day said the two had little overlap in industries or clients. The merger was completed in November 2022: Mindtree’s shares were delisted, its shareholders received 73 LTI shares for every 100 Mindtree shares, and Larsen & Toubro held about 69 per cent of the merged company, according to English Wikipedia. CNBC-TV18 dates the adoption of the LTIMindtree identity to 15 November 2022.

Design and documentation.

IT services and consulting firms sell work that is hard to photograph: software, systems, advice and the people who deliver them. Their identities therefore lean on a small set of tools. Wordmarks are usually set in a confident sans-serif, often in capitals or as a short set of initials, and palettes tend to sit in blues and purples, from deep navy to bright violet, used across websites, reports and event stands.

Their websites follow a familiar structure. Industry pages address banks, insurers, retailers, manufacturers and public bodies one by one, while capability pages cover cloud, data, cybersecurity, AI and consulting. Client case studies carry much of the proof, usually naming the customer and describing a programme of work rather than a product, and many firms publish their own research reports, surveys and indices to show expertise and to be quoted in the business press.

Place matters too. Delivery centres and offices are often photographed as campuses, with landscaped grounds, glass buildings and training halls, and those images recur across annual reports, recruitment material and news coverage. Careers pages speak directly to graduates and early-career engineers, with training programmes, campus recruitment and employee stories, alongside pages for experienced hires and alumni.

The last layer is public commitment. Sustainability reports, community programmes, education initiatives and sponsorships of sport and culture give the brand a presence beyond the client meeting, and in the case of sponsorship can put a company name on a stadium, a team shirt or a city race. The guides that follow look at how each firm uses those tools, and where its own history shows through.

From LTIMindtree to “the business creativity partner.”

The LTIMindtree name lasted a little over three years. On 11 February 2026 the board approved changing the company’s legal name from LTIMindtree Limited to LTM Limited, subject to shareholder and regulatory approval, CNBC-TV18 reported that day, quoting the company’s filing to the stock exchanges. Moneycontrol reported the same day that the company had unveiled a new brand identity and logo alongside the name.

The new positioning calls LTM “the business creativity partner.” Its call to action is a coined verb: the company says it wants to help clients not just outperform the market but “outcreate” it, and it describes itself as an AI-centric technology services company working across integrated operations, transformation and business AI, CNBC-TV18 reported. The same report gave the company more than 87,000 employees in 40 countries.

By October 2026 Mint was reporting on the company simply as LTM, with LTIMindtree in brackets, and English Wikipedia lists its National Stock Exchange symbol as LTM. The old ltimindtree.com address now redirects to ltm.com. Larsen & Toubro remains the parent, and the head office is at L&T House in Mumbai’s Ballard Estate, according to English Wikipedia. That building has its own history in the group: Larsen & Toubro moved much of its Bombay office into ICI House in 1956, later bought it and renamed it L&T House, the same source says.

For a design guide, LTIMindtree shows how a merged name built from two older brands can give way, within a few years, to a shorter one. Compare Wipro and Infosys, two other Indian IT services names. For this guide we use indigo, stone and a kiln orange with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep LTIMindtree’s identity on hand — save it to a board in the Made Good inspiration library.