DXC Technology Brand Guidelines: CSC, EDS and the 2017 Merger

Two early names in computer services.

DXC Technology is young as a name but old as a business; its website speaks of a heritage of more than 60 years. One half was Computer Sciences Corporation, founded in Los Angeles in April 1959 by Roy Nutt, a programmer at United Aircraft, and Fletcher Jones, a manager at North American Aviation, according to English Wikipedia. It began with three people and a contract from Minneapolis-Honeywell to write a compiler for the FACT business language, which lost out to COBOL but influenced its early revisions. Early customers included Douglas Aircraft, Philco, RCA and, in Europe, Philips.

CSC went on to write software for computer makers including UNIVAC, Burroughs and IBM, and in the mid-1960s became prime contractor for NASA’s NASTRAN structural-analysis program. English Wikipedia says that by 1963 it was the largest software company in the United States and the first listed on the American Stock Exchange. It was based in El Segundo, California, for about four decades. It grew partly by acquisition, buying the government contractor DynCorp in 2003 and Covansys in 2007. In late 2015 it split off its US government business, which merged with SRA International to form CSRA, and in February 2016 it announced a move of its head office to Tysons, Virginia.

The other half was Electronic Data Systems, founded in 1962 by Ross Perot and based in Plano, Texas. EDS was a subsidiary of General Motors from 1984 until it was spun off in 1996; Hewlett-Packard bought it in 2008 and renamed it HP Enterprise Services in 2009, English Wikipedia says.

A merger on 3 April 2017.

The two came together on 3 April 2017, when CSC merged with the Enterprise Services business of Hewlett Packard Enterprise. The new company began trading on the New York Stock Exchange that day under the symbol DXC, The Economic Times reported two days later; it then had about 6,000 enterprise and public-sector clients in 70 countries and around 170,000 staff, the paper said. Its Indian centres included Hyderabad, Bengaluru, Kolkata and Shivamogga, and its India leadership told the paper that staff would be moved and retrained according to skills and customer needs. By November 2021, English Wikipedia says, India was the largest of its delivery locations, followed by the Philippines, Central Europe and Vietnam.

The first years were spent changing shape. In July 2017 DXC bought the software company Tribridge and its affiliate Concerto Cloud Services. In 2018 it separated its US public-sector business into a new listed company, Perspecta. That year it also announced further purchases, among them Molina Medicaid Solutions, two ServiceNow partners, BusinessNow and TESM, and the design firm argodesign. In January 2019 it agreed to buy Luxoft, the software engineering firm, a deal that closed that June, according to English Wikipedia.

Further disposals followed. In October 2020 DXC sold its US state and local health and human services business to Veritas Capital, which formed Gainwell Technologies from it. In February 2021 the French group Atos ended talks about a possible takeover of DXC. In October 2023 its shares moved from the S&P 500 index to the S&P SmallCap 600, English Wikipedia says.

The company also built a public profile outside IT. It sponsored Team Penske in IndyCar and gave its name to an IndyCar race in 2018, partnered with the Australian rugby union team the Brumbies, became the shirt-sleeve partner of Manchester United in 2022, and from the 2023 Miami Grand Prix entered a multi-year partnership with Scuderia Ferrari, according to English Wikipedia. Its Dandelion Program, piloted in Adelaide in 2014, helps autistic people into employment and was extended to the UK in 2021.

Design and documentation.

IT services and consulting firms sell work that is hard to photograph: software, systems, advice and the people who deliver them. Their identities therefore lean on a small set of tools. Wordmarks are usually set in a confident sans-serif, often in capitals or as a short set of initials, and palettes tend to sit in blues and purples, from deep navy to bright violet, used across websites, reports and event stands.

Their websites follow a familiar structure. Industry pages address banks, insurers, retailers, manufacturers and public bodies one by one, while capability pages cover cloud, data, cybersecurity, AI and consulting. Client case studies carry much of the proof, usually naming the customer and describing a programme of work rather than a product, and many firms publish their own research reports, surveys and indices to show expertise and to be quoted in the business press.

Place matters too. Delivery centres and offices are often photographed as campuses, with landscaped grounds, glass buildings and training halls, and those images recur across annual reports, recruitment material and news coverage. Careers pages speak directly to graduates and early-career engineers, with training programmes, campus recruitment and employee stories, alongside pages for experienced hires and alumni.

The last layer is public commitment. Sustainability reports, community programmes, education initiatives and sponsorships of sport and culture give the brand a presence beyond the client meeting, and in the case of sponsorship can put a company name on a stadium, a team shirt or a city race. The guides that follow look at how each firm uses those tools, and where its own history shows through.

A brand redefined “around the power of AI.”

DXC is headquartered in Ashburn, Virginia, and remains listed in New York. In October 2025 the company announced a new chief marketing officer and said that, over the previous six months, work had been done to shape “the company’s new identity and market positioning.” The new marketing chief described the aim as “redefining our brand around the power of AI to deliver real business outcomes for our customers,” the company’s release says.

Its website now describes DXC as an enterprise technology and innovation partner, working in managed infrastructure, application modernisation and industry software, and says it serves Fortune 500 clients in 70 countries, many of whom have stayed with it for 15 to 25 years or more. It presents itself as the force behind “the transformations most people never see,” keeping critical systems running.

The company names Assure as its insurance platform, Hogan and CoreIgnite for banking, AMBER for in-vehicle software and DXC Oasis for managed services in what it calls the AI era. The DXC name dates from the 2017 merger; the businesses beneath it trace back to 1959 and 1962.

For a design guide, DXC Technology shows how a short, new name can be laid over two much older companies and then repositioned within a decade. Compare IBM, which CSC once wrote software for, and Accenture, another renamed consultancy. For this guide we use midnight, mist and a deep teal with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep DXC Technology’s identity on hand — save it to a board in the Made Good inspiration library.